Yvonne O’Brien

YvonneO'Brien

Yvonne O’Brien

Group Chief Insight & Data Officer

Yvonne is group chief data & insight officer for Havas Media Group in the UK with responsibility for data strategy, science and analytics as well as insight capability. Prior to joining Havas in 2015, Yvonne was MD for IPG’s Marketing Sciences division. Yvonne is especially interested in the role that data can play in re-engineering consumer insight as well as how it powers content marketing. She has worked in data & insight for over twelve years.