Advertiser and Agency Ticket Invitation Request

MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
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Yvonne O’Brien

Yvonne O’Brien

Group Chief Insight & Data Officer - Havas Media Group UK

Yvonne is group chief data & insight officer for Havas Media Group in the UK with responsibility for data strategy, science and analytics as well as insight capability. Prior to joining Havas in 2015, Yvonne was MD for IPG’s Marketing Sciences division. Yvonne is especially interested in the role that data can play in re-engineering consumer insight as well as how it powers content marketing. She has worked in data & insight for over twelve years.