Winfried Daun is Group Head of Advertising, Brand Strategy and Media for UBS, a Swiss global financial services firm and the world’s largest wealth manager. Over the past 16 years, Winfried has held different positions in consulting, marketing and branding. Currently, he has group-wide and global responsibility for advertising, branding, social media and brand journalism. In this function, he also oversees UBS’s global brand re-launch, started in 2015. Winfried holds a PhD in Economics and lives in Zurich, Switzerland, with his wife and daughter.