Willie Jackson has over 10 years of experience using data and analytics to inform media investment strategies, and create value across brands including Kraft Heinz, SC Johnson, U.S. Cellular, ESPN, and Del Monte. Consulting on and delivering advanced analytic solutions around attribution, Willie brings a powerful combination of quantitative knowledge and rigor, with a strong appreciation for how that connects to a client’s overarching business strategy.
Prior to Starcom, Willie worked at Diamond Management & Technology Consultants (now part of PwC), where he provided consulted Telecom, Electronics Retail, Transportation, Consumer Goods, and Financial Services industries. Focuses included e-commerce strategy and execution, growth and operating strategy development, operational improvement via process / organizational design, and project management. He holds a Bachelor of Arts in both Economics and Philosophy from the University of Chicago.