Wendy Wahl is VP, Enterprise Marketing at Aetna. She is responsible for advertising, media, social and brand strategy across the enterprise, as well as marketing for Aetna’s Consumer Business and Aetna’s provider Businesses. She also leads the in-house agency.
Prior to joining Aetna, Wendy spent 18 years in advertising in NYC where she was most recently EVP, Head of Marketing Strategy and the North American Healthcare Practice Lead for Omnicom’s RAPP. In addition to leading client relationships with Johnson & Johnson, Pfizer and Merck, she also led Marketing Strategy for consumer-centric clients such as Google, Delta, American Express, Starwood and Target.
Wendy also held senior level roles at Digitas and Publicis where she partnered with her clients to develop everything from social strategy to new product development to brand strategy.