Welcome to Mobile Media Summit Los Angeles 2015
NY has Madison Avenue and SF has Silicon Valley, but LA has something neither city has–the culture of “Cars and Stars”. Like no other city in the world, it’s the second largest advertising market in the U.S. and continues to be one of the key epicenters of innovation.
Pushing what’s possible in mobile, auto and entertainment advertisers continue to experiment with data, location, creative and content to engage audiences. Don’t be fooled into thinking it’s all hype. Studios and automakers are some of the most relentless at measuring ROI for campaigns, and it’s no surprise they are two of the largest spending categories in mobile.
Our show in LA continues to grow every year, and what better place for its fourth year than the iconic Beverly Hills Hotel on Sunset Blvd? This year we have a record number of advertiser speakers including representatives from 20th Century Fox, Lionsgate, Fiat, and Farmers Insurance.
Brands have an increasing willingness to share their mobile stories on what works, what doesn’t and what they need from the industry and agencies to spend more. Putting brands and agencies at the center continues to be our laser focus—this way we bring the industry together and move it forward one campaign at a time.
This show is very personal to me because, as many of you know, Los Angeles is my home. I hope you enjoy your time with us at Mobile Media Summit Los Angeles as we continue to innovate the conference experience.