February 27, 2017

Transparency & Fraud: The Billion Dollar Elephant in the Programmatic Room 2:30  -  2:55 Transparency & Fraud: The Billion Dollar Elephant in the Programmatic Room Hall 8.0 NEXTech Theatre B

Transparency & Fraud: The Billion Dollar Elephant in the Programmatic Room

GaryDavis
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SvenWeisbrich
Winfried Daun

Moderator – Gary Davis, VP, Global Consumer Marketing, Intel Security

Session Description

Data drives the business of marketing today, shaping the stories brands tell, the platforms they choose to tell them on, and the price they’re willing to pay in order to get their messages seen. But there’s a huge elephant in the big data room, and it’s driven by reports of hidden pixels and billions of dollars in fraud. From bots and viewability, to media-buying kickbacks, this session tackles the issues of programmatic trust and transparency the industry can no longer afford to ignore.

Speakers:

Gary Davis

Gary Davis

VP Global Consumer Marketing
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Greg Johns

Greg Johns

Chief Digital Officer
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Winfried Daun

Winfried Daun

Group Head of Advertising, Brand Strategy & Media
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Sponsors
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Session Category :  Barcelona 2017