Three-quarters of the brands in the world could disappear and no one would care. The digital transformation is connecting everyone and everything – from your grandmother to your twelve year old, to your mobile phone to your refrigerator. Today’s “connected consumers” are always-on, multi-screening and multi-tasking, with power to make or break a brand literally at their fingertips. Twenty years later, while the world has changed, Mastercard continues to be guided by the insight that experiences matter more than things, but how it creates, curates and executes experiences – that has all changed. The digital payment giant is redefining consumer experience creating exceptional and unexpected life experiences, and more seamless digital payment experiences across its products and services. Learn more on how Mastercard is striving to exceed the expectations of the connected consumer with Raja Rajamannar, Global Chief Marketing & Communication Officer of Mastercard.
Session Category : Barcelona 2017