February 27, 2017

Transforming the Connected Consumer Experience with Mastercard 10:35  -  11:00 Transforming the Connected Consumer Experience with Mastercard Hall 8.0 NEXTech Theatre B

Transforming the Connected Consumer Experience with Mastercard

Paran Johar
RajaRajamannar

Moderator – Paran Johar, Global CEO, MMS

Session Description

Three-quarters of the brands in the world could disappear and no one would care. The digital transformation is connecting everyone and everything – from your grandmother to your twelve year old, to your mobile phone to your refrigerator. Today’s “connected consumers” are always-on, multi-screening and multi-tasking, with power to make or break a brand literally at their fingertips. Twenty years later, while the world has changed, Mastercard continues to be guided by the insight that experiences matter more than things, but how it creates, curates and executes experiences – that has all changed. The digital payment giant is redefining consumer experience creating exceptional and unexpected life experiences, and more seamless digital payment experiences across its products and services. Learn more on how Mastercard is striving to exceed the expectations of the connected consumer with Raja Rajamannar, Global Chief Marketing & Communication Officer of Mastercard.

Speakers:

Paran Johar

Paran Johar

CEO and Founder
MMS Logo

Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer
Mastercard_logo

Session Category :  Barcelona 2017