Epsilon is a global leader in data, marketing and technology enablement. As the Chief Digital Officer for Epsilon’s agency business, Tom is guiding Epsilon agency clients as a trusted advisor to meet the business needs of today while integrating innovative new technologies and partners to prepare for the next evolution of digital marketing.
Tom leads various functions within the agency including: research, brand & data planning, digital strategy & experience teams (PM, UX, Tech), social media teams as well as the agency innovation practice.
Tom also oversees digital thought leadership for Epsilon’s agency business and regularly publishes original content and provides media commentary for publications such as: Mashable, CNBC, Digiday, Adweek, iMedia, International Business Times, ClickZ, Momentology, and many more while also speaking regularly on behalf of Epsilon’s agency business at various industry events.
Tom also oversees digital strategy and programs for agency clients and is focused on merging the art + science of Epsilon’s robust agency service offerings which include all facets of digital services from proprietary data assets, consumer engagement consulting, omni-channel activation, content and social marketing, mobile strategy, shopper marketing and innovation strategy.
For the past 16 years, Edwards has been among the most notable executives within the digital industry, and in 2014, was named an iMedia Agency Marketer of the Year finalist. Prior to Epsilon, Edwards was EVP, Strategy and Innovation, Digital, for Omnicom owned The Marketing Arm. Previously, he was SVP, Digital Strategy and Emerging Technology for Red Urban, part of DDB Worldwide. He also served as CMO for cloud-based social solution provider INgage networks.