February 27, 2017

The Omnichannel Key: Mobile as the Nexus of All Journeys 11:50  -  12:15 The Omnichannel Key: Mobile as the Nexus of All Journeys Hall 8.0 NEXTech Theatre B

The Omnichannel Key: Mobile as the Nexus of All Journeys

LeonidSudakov650
LouisP
Martin Swant
Mauricio Sabogal 650

Moderator – TBD

Session Description

The once linear consumer journey has become fragmented and complex. Yet, with the ubiquity of smartphones and the rise of connected environments, mobile has become the pivotal connection point between the physical, digital and emotional journeys, helping brands close the loop with consumers in a more personalized way. From push to pull, mobile helps foster one-to-one interactions with audiences, leading them to act upon content, and ultimately influencing conversion across the path-to-purchase. Join Kinetic, Mars Petcare and Bank of America, and hear about the new developments and innovations in the scanning, AI, and mobile measurement space, that are making the omnichannel dream a reality.

Speakers:

Mauricio Sabogal

Mauricio Sabogal

Global CEO
Kinetic Logo

Louis Paskalis

Louis Paskalis

Senior VP, Enterprise Media Planning, Investment and Measurement Executive
bank-of-america

Leonid Sudakov

Leonid Sudakov

President Connected Solutions
LEONID SUDAKOV logo
Sponsors
Kinetic Logo Barcelona

Session Category :  Barcelona 2017