The once linear consumer journey has become fragmented and complex. Yet, with the ubiquity of smartphones and the rise of connected environments, mobile has become the pivotal connection point between the physical, digital and emotional journeys, helping brands close the loop with consumers in a more personalized way. From push to pull, mobile helps foster one-to-one interactions with audiences, leading them to act upon content, and ultimately influencing conversion across the path-to-purchase. Join Kinetic, Mars Petcare and Bank of America, and hear about the new developments and innovations in the scanning, AI, and mobile measurement space, that are making the omnichannel dream a reality.
Session Category : Barcelona 2017