Sven joined UM in 2013 as the CEO. He started his career at Mindshare (WPP) before he joined UM (IPG Mediabrands) to focus on digital media strategy to help organizations such as Unilever, Kraft Foods, Nike and PlayStation tap into the digital space.
In 2008 he joined the creative industry as a Strategy Lead for Razorfish (today Publicis Groupe) to drive the digital business transformation of their brands such as The Coca-Cola Company and Novartis. At this time, Sven invented Connections Planning, a new discipline and planning methodology. When he joined Wunderman (WPP) he used his experience in media, creative and data to develop digital CRM strategies for the consumer electronics, healthcare and FMCG industry.
Sven is keen to reposition media as a business driver through blurring the lines between science and art.