Steve is a 32+ year veteran in the car business. He currently consults for 3 digital technology companies: Yext, the leader in Digital Location Management, Moat, the top ͞third –party͟ Viewability and Attention analytics company, and Foursquare, who enriches customer experiences through best-in-class location intelligence. Prior to this Steve served as CMO for Hyundai, responsible for all marketing activities including brand communications, dealer association advertising, digital activities, CRM, sports sponsorships, and experiential efforts. He was lucky enough to lead multiple Super Bowl, Oscar, Grammy, and NCAA Football programs, and an award-winning multi-year integration with The Walking Dead. Before joining Hyundai, Shannon spent more than 28 years at GM, in his final position serving as Executive Director of marketing and product planning for Cadillac. Other positions included General Manager of Buick and Saab USA, and Executive Director of Marketing Services for GM Europe in Zurich Switzerland. He also spent 7 years with GM’s ground-breaking Saturn division, serving as Director of Marketing. His undergraduate degree is from Harvard, with an MBA from Columbia.