Spence Kramer joined J. Walter Thompson Atlanta as Chief Executive Officer in 2016 to drive strategic direction and growth for the office. An established global business leader with a passion for creativity, he brings 20+ years of client and agency-side executive leadership to J. Walter Thompson.
Spence comes to J. Walter Thompson from Crispin Porter + Bogusky. There, he served as the agency’s first ever Global Managing Director, working to improve performance, operations and communications across network’s six offices. He was also a key contributor to the global Infiniti automotive account win for the agency last year.
Prior to CP+B, Spence was at Wieden + Kennedy for seven years, first serving as Global Account Director on Nike, where he oversaw teams across seven offices on the brand’s long-standing “Just Do It” campaign and Olympics work, among others. In 2009, he was promoted to Global Account Director on the agency’s Coca-Cola businesses, managing brand and product work for Coke, Diet Coke, Coke Zero and Powerade. He also led the agency’s winning pitch for Coca-Cola’s sponsorship of the 2014 FIFA World Cup.
Before joining the agency world, Spence was Vice President, Marketing and Communications at Virgin America, hired as a founding member to build the airline’s brand and communications strategies from the ground up. During his tenure, he helped design and create the most advanced in-flight entertainment (IFE) system in the industry.
Spence also spent six years at ESPN, serving as Vice President, Advertising and Promotion. As a primary steward of the ESPN brand, he oversaw the Company’s agency business—including campaigns for “This is SportsCenter” and ESPN College Gameday—and ESPN’s in-house promotion and production teams.