Investing in future technology like VR, AI and wearables can be expensive — but for brands that want to lead the pack, it’s just the cost of doing business. Luxe automaker Aston Martin has an ambitious plan to bring its brand roaring back into pole position this year. So when it comes to emerging technology, where should VP & CMO Simon Sproule place his bets? A trio of Chief Digital, Design and Innovation Officers from bleeding-edge agencies like R/GA, Epsilon and Publicis will tell Simon where he must invest if Aston Martin wants to become a “must-have” for this generation’s big spenders.
Session Category : Barcelona 2017