February 27, 2017

Show Me the Money: Where Should Aston Martin Bet Big on Future Tech? 4:30  -  4:55 Show Me the Money: Where Should Aston Martin Bet Big on Future Tech? Hall 8.0 NEXTech Theatre B

Show Me the Money: Where Should Aston Martin Bet Big on Future Tech?

ChrisColborn650
DanClays
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Simon Sproule_ headshot_ 300x300
TomEdwards

Moderator – Simon Sproule, Vice President and Chief Marketing Officer – Aston Martin

Session Description

Investing in future technology like VR, AI and wearables can be expensive — but for brands that want to lead the pack, it’s just the cost of doing business. Luxe automaker Aston Martin has an ambitious plan to bring its brand roaring back into pole position this year. So when it comes to emerging technology, where should VP & CMO Simon Sproule place his bets? A trio of Chief Digital, Design and Innovation Officers from bleeding-edge agencies like R/GA, Epsilon and Publicis will tell Simon where he must invest if Aston Martin wants to become a “must-have” for this generation’s big spenders.

Speakers Row 1:

Simon Sproule

Simon Sproule

Chief Marketing Officer
Aston Logo Black

Dan Clays

Dan Clays

CEO UK
OMD_Logo

Chris Colborn

Chris Colborn

Chief Design and Innovation Officer
RGA - Logo - 2017
Speakers Row 2:

Tom Edwards

Tom Edwards

Chief Digital Officer
Epsilon - Logo - 05 04 16

Session Category :  Barcelona 2017