As EVB’s President, Ginsberg is responsible for the agency’s growth and strategy. He leads the shop’s strategy and business development teams and is committed to continually evolving EVB’s structure to help it grow beyond its digital roots. Digital advertising was born in 1994 -- the same year that Shane Ginsberg started his career at Organic in San Francisco. There, he worked on some of the first websites ever made, crafting marketing messages for the then-spanking new ad medium. That experience laid the foundation for Ginsberg’s 20 years of experience on the Silicon Valley ad tech scene. Along the way, he’s helped define the way agencies and brands connect with consumers in nontraditional media. His ability to relate to the challenges faced by brands is helped by his experience as an entrepreneur, having built and sold his own business. Following his first stint at Organic, Ginsberg launched a company called Plastic, and grew it to a sizeable interactive firm that got snapped up by Razorfish in 1998. That deal made him a founder of Razorfish’s key San Francisco offering, where he helped oversee more than 100 digital marketing partnerships with clients ranging from McKinsey to Microsoft. Afterward, he joined AKQA’s flagship office as managing director, leading client delivery for such brands as Nike, XBox and Visa. Ginsberg returned to Organic in 2004 as an executive director. Though it’s 10,000 miles away from his native South Africa, Ginsberg loves the City by the Bay where he lives with his wife Tara and son Theo.