Scott Redick works to make brands more thoughtful, interesting and entrepreneurial. As Managing Director, Creative Strategy, at Charles Schwab, he works to bring the brand’s promise and personality to life across the consumer experience. Prior to that, he headed up strategy at Heat, an integrated ad agency where he helped hatch durable brand strategies and award-winning creative ideas for clients such as Electronic Arts and Bank of the West. He has also worked at a digital agency, PR firm and influencer marketing outfit, giving him a broad view of the marketing landscape. Scott’s perspectives on marketing, culture and technology have appeared in Forbes, Fast Company, Advertising Age and The Harvard Business Review. A native of Wisconsin, Scott is a committed Green Bay Packers fan and an amateur cheesemaker.