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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
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Scott Hagedorn

Scott Hagedorn

Founder and CEO - Hearts and Science

As the CEO, of Omnicom’s newly launched, Hearts & Science, Scott is leading the creation of the data-driven marketing agency which is designed to inform brand strategies with real-time insights in a world of personalized digital marketing. In his previous role, as the founder of Annalect, Scott led the industry’s largest data management platform, the development of a suite of web-based tools and reporting, and a talent pool of experts providing fast insights into audience, marketplace and media. Annalect now has over 450 staff members globally with hubs in multiple US markets, London, Singapore and New Delhi. With these data-driven fundamentals firmly established, Scott’s future forward vision led to development of a new agency model, and ultimately winning vision that drove the P&G and AT&T business wins. Prior to taking on his role at Annalect, Scott was the US CEO of PHD Network where his strategic vision and leadership helped PHD win two of the most hotly contested media pitches of 2010 -- GSK and Gap --earning PHD a spot on the Advertising Age Agency A List, as one of ten agencies to watch in 2011. In over 15 years in Marketing, Scott has excelled as a digital expert, brand planner, marketing strategist, direct response guru and entrepreneur. Prior to joining PHD, Scott worked as the Managing Director of OMD East, a role that was redefined with a stronger focus on digital and analytics. During his tenure, OMD was awarded Global Media Agency of the Year and won top awards for digital creativity. Scott had also worked as the US Director of OMD Digital, supervising all digital efforts across OMD Digital's US properties in New York, Chicago, Los Angeles and San Francisco. Prior to OMD, he was the Chief Interactive Officer of the Omnicom direct agency, Rapp Worldwide. Scott was named to Crain’s 40 Under 40 list in 2008.