Sanjiv Gajiwala is Senior Vice President of Marketing for Mike’s Hard Lemonade Co, the leader in the Flavored Malt Beverage category. Throughout his tenure at Mike’s, Sanjiv has championed the company’s evolution from traditional media channels towards millennial-centric platforms in digital, social and experiential marketing. In addition, he has helped to drive sustained year-over-year growth through new product and brand innovation, including White Claw Hard Seltzer the #1 Hard Seltzer, mike’s HARDER, the #1 FMB Single Serve.
Sanjiv’s previous experience includes 5 years with Pabst Brewing Company, where he supported the renaissance of the flagship Pabst Blue Ribbon through dynamic grassroots marketing and consumer campaigns, as well as reinvigorating additional brands in the portfolio. He has significant experience in digital media with positions at the Walt Disney Internet Group as well launching a global online gaming platform.
Sanjiv has an MBA from Pepperdine University in Malibu, California and a BA in Political Communication from the George Washington University in Washington, DC. He currently resides in Chicago, IL.