8:00 – 9:00am

Networking Breakfast

Grab some coffee and fuel up for an exciting day of learning, networking and sharing at mobile marketing’s biggest day of the year! You never know who you might bump into.

9:00 – 9:05am

Welcome and Opening Remarks


Paran Johar - CEO, MMS

9:05 – 9:45am

Getting C-Level Love

Now that everyone is convinced that mobile is an important part of the marketing mix, what do CMOs want and how do you get their attention?

Angela Courtin - Chief Marketing Officer, Relativity Media

John-Paul Aguirre - SVP, Managing Partner - Strategy, UM

Mike Parker - President, iCrossing

Sky Holden - SVP National Brand Sales, Opera Mediaworks

Steve Katelman - EVP, Global Strategic Partnerships, Digital, Omnicom Media Group

9:45 – 10:15am

Mobile Touch-points Across Brand Marketing

Mobile is an important part of brand outreach and retention across multiple touch-points and at all stages in the consideration funnel. Join Wells Fargo EVP for Brand and Advertising Michael Lacorazza for an in-depth look at finding, engaging, and converting consumers with a mobile strategy

Michael Lacorazza - Executive Vice President, Brand and Advertising Head of Integrated Marketing, Wells Fargo

Paran Johar - CEO, MMS

Shiv Singh - SVP Global Head of Digital and Marketing Transformation, Visa

10:15 – 10:45am

Opening Doors with Mobile – Location and the Point of Sale

Location based services are a great way to reach consumers close to the point of purchase. What are the fresh ways brands, retailers, and other marketers using location based campaigns to move the needle for foot traffic? How will mainstreamed mobile payment options change location advertising and how mobile ads are delivered and consumed?

Ben Gaddis - Chief Innovation Officer, T3

Eric Mugnier - Senior Vice President, Americas, M&C Saatchi Mobile

Greg Johnson - EVP, Director of Digital, Swirl

Juli Johnson - Group Media Director, BSSP

Stephanie Sollers - Senior Global Director, xAd

10:45 – 10:55am

Networking Coffee Break


10:55 – 11:25am

App vs. Mobile Web: The Great Debate

Apple launched the App Store in 2008, propelling native app dominance in mobile marketing. Armed with seven years of insight, we re-open the App vs. Mobile Web debate with the following: 1. Apps are nothing but glorified bookmarks. 2. The mobile web cannot match apps for personal connection to consumers 3. The emergence of HTML5 makes apps irrelevant, anyway.

Diane Brady - Senior Editor & Content Chief, Bloomberg Businessweek

Greg Johns - EVP, Chief Digital Officer, CANVAS Worldwide

Kristine Segrist - Client Lead & Digital Product Development DIrector, MEC

11:25 – 11:55am

Solving the Mobile Measurement Mystery

Accurate mobile data and mobile campaign attribution is the key effectively engaging consumer audiences. Mobile can no longer be a separate channel — it must be integrated into marketers’ cohesive strategy, and mobile measurement will provide the data needed to drive marketers adoption. Our panelists will provide you with insights on how mobile data and platforms will enable you effectively measure your mobile campaign and achieve maximum ROI.

Greg Sterling - VP Strategy & Insights, Local Search Association

11:55am – 12:25pm

Swimming in Numbers: Delivering Data Dominance

Billions of daily ad impressions throw off terabytes of data and provide insights into consumers, if you know how to use them. Given the fast pace of agency and brand marketing operations, how can marketers realistically capture valuable, actionable insights for campaigns?

Greg Fischer - EVP, Media Services, Swirl

Mike Margolin - SVP, Director of Audience Strategy, RPA

Omar Tawakol - Group Vice President and General Manager, Oracle Data Cloud

Scott Symonds - Managing Director-Media, AKQA

Stuart Meyler - Principal, Beeby Clark+Meyler

12:25 – 12:55pm

Layering Location on Mobile Campaigns – Making Dollars Count

Location aware campaigns are singularly unique to mobile. Are mobile location campaigns really finding users, and are advertisers getting a bang for their premium spend? What is needed for a great location aware campaign?

Arthur Chan - EVP, Digital Marketing, Palisades Media Group

Dave Marsey - EVP/Managing Director, DigitasLBi

Kyle Acquistapace - Partner, Director of Media & Data Strategy, Deutsch LA

Loren Hillberg - President & GM, Thinknear

Thierry Cornet - Partner Portfolio Management, UM

12:55 – 1:55pm


Recharge with a great lunch, network, and get ready for a fantastic afternoon!

1:55 – 2:25pm

Monetize: Shake Your Mobile Moneymaker

Paid, fremium, in-app purchases, m-commerce, and advertising are all ways to monetize an app. What are the appropriate strategies for different kinds of apps? Where can advertisers add value to the process?

Eyal Grundstein - Head of Mobile Marketing, GSN

Hynek Stehno - VP Digital Director , SMG Local Spectrum

Jeremy Lockhorn - VP, Emerging Media, Razorfish

Jeremy Sigel - Global Director of Partnerships and Emerging Media, Essence

Will Phung - VP, Media, M&C Saatchi Mobile

2:25 – 2:55pm

How Brands are Increasingly Becoming Mobile First

Consumers have flipped the script. We are now using mobile devices more than other digital formats on our social networking, search, shopping, and music and video consumption.We discuss how brands are making the switch to this new mobile first world and what it means for marketers in 2015.

Ina Fried - Senior Editor, Mobile, Re/Code

Julia Mee - Sr. Director Global Advertising, Media & Sponsorships, Cisco

Yanyan Ji - VP, Head of Marketing North America, Huawei

2:55 – 3:25pm

The Banner is not the Answer

In-app ads are changing for the better. New formats are replacing the basic banner; native, video and other creative formats are increasing consumer interaction. Our panelists will discuss what formats are working and what will evolve in 2015.

Ben Kennedy - Group Director, Mobile, Integer

Gabriel Cheng - VP, Mobile Strategy and Solutions, M&C Saatchi Mobile

Jim McArthur - Managing Director, Digitaria/BoM

Lauren Johnson - Digital Marketing Reporter, Adweek

Vaino Leskinen - Global Director, Mobile, TBWA\CHIAT\DAY

3:25 – 3:35pm

Networking Break


3:35 – 4:05pm

Flip the Switch: When and How Much Programmatic

Programmatic is forecast to account for more than 75% of mobile ad buy by 2017 – this has changed everything in mobile ad planning, creating new opportunities for innovation and efficiencies. What is the best way to integrate mobile programmatic buying, and how do savvy marketers manage and optimize for great results.

Alison Gensheimer - VP Digital Marketing, Wells Fargo

Brandon Berger - Chief Digital Officer, Worldwide, Ogilvy & Mather

David L. Smith - CEO & Founder, Mediasmith Inc.

Karsten Weide - VP, Digital Media & Entertainment, IDC

Vik Kathuria - Global Chief Media Officer, Razorfish

4:05 – 4:35pm

Mainstreaming Beacons: The Early Results and 2015 Expectations

The power of marketing thru low-frequency beacons and apps excites marketers, but consumers have yet to be convinced. Panelist will discuss effective beacon strategies and campaigns – what’s real, what’s hype, and where are we going.

Anne Marie Stephen - CEO and Founder, KWOLIA

George Hammer - SVP Strategy, Content & Social, Digitas

Marc Simons - Co-Founder, Giant Spoon

Paul Friedland - Director of Marketing, Levi Strauss

4:35 – 5:05pm

The Mobile Natives: Reaching Young Consumers

Consumers under age 25, the “new mobile natives” have known mobile their entire adult lives, use their smartphones the most and are early adapters and taste makers with new apps and services, but can be difficult to reach. The panel will discuss the best way to approach this demographic

Guillaume Lelait - EVP, U.S. Managing Director, Fetch

Michael Bruckstein - Group Planning Director, Neo@Ogilvy