Sam leads the charge on a communications revolution at General Electric (GE) running global media and innovation for the corporate brand team. Sam and his team are responsible for creating more digital access to the GE brand using emerging media tools of technology, culture, and content. Sam’s team handles GE’s distributed digital presence across Facebook, Snapchat, Twitter, Medium, Wattpad, among other emerging communications platforms as well as search and broadcast television. Sam also drives measurement best practices around paid digital media cross the organization. Sam has a terrific background in innovation, media and entrepreneurship. Most recently he led OMD’s Ignition Factory East Coast creating breakthrough new media & marketing campaigns for PepsiCo, CBS, Showtime, and Google. Before relocated to NYC in 2009, Sam was an agent with ICM and Paradigm Talent in Los Angeles. He has a track record of award-winning creative media programs with an emphasis on first-to-market, new engagement models, unique platform applications, channel reinvention, and celebrity-technology pairings. Sam is very active in the startup scene as an advisor and mentor to many young companies & entrepreneurs. Sam is also a member of the inaugural Social Impact Council and an innovation advisor for the Ad Council.