Ryan Matiyow is senior director of marketing at Frito-Lay North America and is responsible for brand activations for Doritos and Cheetos.
Under his leadership, Doritos has created award-winning activations from Doritos “Boldest Choice,” which showed millennials that, in the 2016 presidential election, the boldest choice was making a choice, to the Doritos Guardians of the Galaxy 2 Music Bag –a bag that played the full “Guardians of the Galaxy: Awesome Mix vol. 2” soundtrack.
Over the past summer, the Cheetos brand took snacking to a whole new level with the introduction of Cheetos Museum, the official online museum celebrating all of the art to be found in a Cheetos bag. Ryan also oversaw groundbreaking and buzzworthy execution of the Cheetos Stores –a fun on the Cheetos brand that included jewelry and perfume sold exclusively on the Cheetos website.
Earlier in Ryan’s Frito-Lay career, he was responsible for establishing a digital voice for the Rold Gold brand, leading the brand’s first-ever digital campaign called House of Gold, a soap-opera style video series designed to engage millennial women seeking a quick reprieve from their workday. He has also overseen marketing for GRANDMA'S cookies brand, Cracker Jack’D snacks and Frito-Lay variety pack.
Ryan has a Bachelor’s degree from Vanderbilt University and a Master of Business Administration from Southern Methodist University’s Cox School of Business.