Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks.
+20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries.
Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT.
BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University.
Father of 3 boys and avid endurance runner.