Rachel Weiss is an award-winning digital professional and recognized thought-leader with vast experience in emerging technology and digital marketing practices. Currently, she is responsible for creating digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across L'Oréal USA. She is also responsible for new digital business ventures and partnerships at the company. Weiss leads relationships with VC firms and entrepreneurs to identify first-to-market opportunities for the beauty industry. Weiss is the founder of one of L’Oréal USA’s key initiatives – Women in Digital. This program supports women in the digital space by identifying and celebrating female entrepreneurs advocating digital and IT careers for women along with mentorship programs and testing opportunities. Weiss started her career at L'Oreal USA six years ago, in the Professional Products division where she worked on such brands as Redken, Pureology, Kérastase and Matrix. Prior to L'Oréal, Weiss was Vice President, eBusiness, at Citi Cards where she developed New Customer Acquisition strategies via emerging digital opportunities for all Consumer portfolios. While there she was responsible for creating the first mobile and social platforms. Previously at Wiley Publishing, Weiss oversaw online consumer marketing, brand optimization, advertising revenue development and online retail marketing programs for the publisher of Frommer’s, Cliff’s Notes and For Dummies. Weiss is a self-taught digital maven who began blogging to promote a stand-up career in comedy in the mid 90s. She initially shared her thought essays on her first blog Weissworld. Weiss currently blogs and podcasts Beware of the Babylon (www.bewareofthebabylon.com) and was a founder of the New York City Podcasting Association. She is a contributor to The Huffington Post and other blogs. Having held creative positions at Sony Pictures and Miramax films, Weiss features a rare blend of solid digital, brand and entertainment experience. Weiss is a featured speaker on msnbc, OMMA (Online Media, Marketing & Advertising), Internet Week, Adtech and has participated in many other conferences and events as both a speaker and panelist. In 2013 she was named one of Brand Innovator's Top 50 Women in Brand Marketing and most recently one of Ad Age’s Women to Watch 2014.