February 27, 2017

Open Innovation, Visa-Style: How Tech & Creativity Can Inspire Consumer Love 1:15  -  1:40 Open Innovation, Visa-Style: How Tech & Creativity Can Inspire Consumer Love Hall 8.0 NEXTech Theatre B

Open Innovation, Visa-Style: How Tech & Creativity Can Inspire Consumer Love

ShivSing Headshot
Steven Wolfe Pereira

Moderator – Greg Johns, EVP, Chief Digital Officer, Canvas Worldwide

Session Description

In an era of commoditized brands and non-stop distractions, customers only stay loyal to the products and services they really love. Nurturing that love requires the right blend of creativity, technology and connection, and that’s why many brands are exploring partnerships with innovative startups and tech companies. But what’s the best process for finding new partners and creating memorable customer experiences with them? This fireside chat with Visa and Neustar will explore how one of the world’s biggest brands is working to find the perfect mix of technology and creativity that inspires customer love.

Speakers:

Steven Wolfe Pereira

Steven Wolfe Pereira

Chief Marketing and Communications Officer
Neustar Logo StevenWolfe

Shiv Singh

Shiv Singh

SVP, Innovation & Strategic Partnerships
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Session Category :  Barcelona 2017