Nick has overall responsibility for Strategy and Product across 65 markets for Wavemaker, WPPs newest scaled agency offer. Launched in late 2017 Wavemaker is the result of the merger of Maxus and MEC and is ranked as the #2 agency globally.
Prior to joining Wavemaker, Nick was one of the founding EXCO members and Worldwide Head of Planning at Maxus. Maxus were ranked as the fastest-growing media agency network in the world every year from launch in 2009 through to the creation of Wavemaker in 2017 and won Global Media Agency of the Year at the end of 2011, began 2012 as Ad Week's US Agency of the Year and were Agency of the Year in both the UK and India in 2014.
A passionate practitioner of Communications Planning Nick is focused on instilling future-facing planning approaches that balance the complexities of data with the magic of simple business driving ideas across agencies and clients.
Before arriving at Maxus Nick spent 6 years at MEC as Planning Partner leading their Global Solutions Planning division, and prior to that worked at Zenith Optimedia in both US and UK account director roles.
Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe, is a regular speaker at industry events and has appeared on the BBC news and in multiple newspaper articles as well as contributing to several books on Communications Planning.