As a passionate practitioner of Communications Planning, Nick balances the complexities of data with the magic of creativity by building future-facing approaches and ideas for all Maxus’ agencies and clients.
In his role as Worldwide Head of Planning, Nick takes overall responsibility for planning, the strategic and creative product and is the architect of Maxus’ positioning and approach globally. He oversaw the global roll out of ‘Change Planning,’ a robust and agile approach to planning that factors in client business objectives from the start and ensures that marketing campaigns deliver for the clients’ bottom line.
Before arriving at Maxus, Nick spent 6 years with MEC as Planning Partner leading their Global Planning unit and working across the Global MEC client portfolio, as well as delivering specialist consultancy projects worldwide. He has also worked at Starcom, leading Levi’s, Nintendo and Optimedia in both US and UK account director roles.
Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe, is a regular speaker at industry events and conferences and has contributed to several books on Communications Planning.
Nick is a keen traveller and cultural tourist – and balances this with serial house moves and many tiny offspring.