Nick leads a diverse strategic department that keeps the agency connected to contemporary culture and delivers insights and understanding for our brands. He has been instrumental in rolling out the next chapter of Disruption® and Disruption Live® across the global TBWA network, which has expanded our ability to track and respond to cultural triggers and create right-time impact.
Before joining TBWA, Nick was Planning Director of Wieden+Kennedy Shanghai before becoming Global Director of W+K Tomorrow in Portland, where he led a team responsible for creating new revenue and working models, with a focus on sustainability and emerging technology. Brand experience includes Nike, Coca-Cola, Target, Converse, Nokia, the Gates Foundation and EcoDistricts. Now based in Venice, Nick enjoys the LA lifestyle with his dog Churro.