April 17th, 2018

MMS NEW YORK: THE CONNECTIVE POWER OF CONTENT

In our media-obsessed culture – two things are true: everyone has access and it touches our lives 24/7.

Today's most powerful media transcends mere advertising and spans the entire consumer journey. Content, in forms more diverse, personalized and well placed than ever before, is the new marketing plan. Which brands and businesses truly understand, operate and thrive in this new content imperative reality? The ones who push boundaries of creation and imagination in content asset development, distribution, engagement, and monetization. Hear from and meet them at MMS New York – when content marketing savvy CMOs from brands across every vertical convene to share words of wisdom, lessons learned and more.

Speakers

Chris Denson

Chris Denson

Director, Ignition Factory and Host, Innovation Crush
Andy Goldberg

Andy Goldberg

Chief Brand & Chief Creative Officer
Dawn Winchester

Dawn Winchester

Chief Digital Officer
Laura Houghton

Laura Houghton

Director, Digital Shopper Marketing
Courtney	Colwell

Courtney Colwell

Director, Content Marketing
Michele Barlow

Michele Barlow

EVP Enterprise Marketing
Joshua Palau

Joshua Palau

VP of Digital and Omnichannel
Michael Mangione

Michael Mangione

Global Head of Digital Marketing and Personalized Customer Experience
Dave Karraker

Dave Karraker

VP of Marketing and Communications
Natasha Fishman

Natasha Fishman

EVP, Marketing
Wendy Wahl

Wendy Wahl

VP Enterprise Marketing & Distribution
Sarah Warner

Sarah Warner

Managing Partner, Digital Investment Lead, Programmatic and Video
Renee Whittingstall

Renee Whittingstall

SVP, Group Partner Digital Investment Coca-Cola
Eyal Ebel

Eyal Ebel

SVP, Programmatic Revenue
Carl Fremont

Carl Fremont

President, Wavemaker Wunderman Alliance
Jane Lacher

Jane Lacher

EVP Strategy Group Director
Alexander Rea

Alexander Rea

Creative Technology Officer
Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer
Bre Rossetti

Bre Rossetti

SVP, Strategy & Innovation
Lauren McAndrews

Lauren McAndrews

Vice President, Mobile
Elizabeth Gallagher

Elizabeth Gallagher

Chief Revenue Officer
Marc Guldimann

Marc Guldimann

Founder & CEO
Michael Rosen

Michael Rosen

SVP, Sales
Kyle Dozeman

Kyle Dozeman

VP, Advertiser Solutions, US
Michael Lehman

Michael Lehman

VP of Supply
Trevor Hamilton

Trevor Hamilton

VP, Sales - East
Tim Sims

Tim Sims

Senior Vice President, Inventory Partnerships
Simon Frantz

Simon Frantz

Managing Editor
Andrea Diquez

A passionate, innovative thinker with significant global leadership experience, Andrea Diquez currently serves as CEO of Saatchi NY. Prior to this appointment, she was President of the office, and led the team that rebuilt P&G’s Beauty category and communication globally. Andrea has spent most of her 20+ year career in NYC, but served as CEO of Saatchi Mexico from 2011-2013, where she doubled the agency's business and led them to win numerous creative and business awards.Born in Caracas, Venezuela, Andrea makes a point to hire people who make her laugh

Chris Denson

Chris Denson

Director, Ignition Factory and Host, Innovation Crush - OMD

Chris Denson is an American innovation expert, marketer, and humor enthusiast. He is the host of the Innovation Crush podcast and runs an innovations team at Omnicom Group. With over 200 episodes and 700,000 subscribers around the world. Having been a guest speaker, curator, and attendee at 100’s of industry events, Chris is an expert at uncovering the best thinking and commonalities across a diverse array of cultures. Applying his expertise to the likes of The White House, Google Launchpad, C2: Montreal, and Omnicom Media Group, his work has been featured in Adweek, Forbes, the New York Times, and Inc., to name a few.

As an industry taste-maker, he currently serves as Director of Omnicom Media Group’s Ignition Factory, the key group responsible for emerging innovations across media, technology, and culture for Fortune 50 clients including Warner Bros, Wells Fargo, The CW, Hilton, Asics and more.

With an early background steeped in stand-up comedy, screenwriting, and production, Chris conceived Innovation Crush in 2013, launching the series in 2014 alongside Levity Entertainment Group. Prior to his work in innovation, Chris worked in front of – and behind the camera for Paramount, BET, Playboy Television, Machinima, the American Film Institute’s Digital Content Lab, and more. He has also been a featured speaker and curator at numerous events around the world from The White House Global Entrepreneurship Summit, Innovate Finance Global Summit, and SXSW.

He is a graduate of Michigan State University and holds a degree in packaging engineering.

Andy Goldberg

Andy Goldberg

Chief Brand & Chief Creative Officer - GE

I am a senior marketing executive with 20 years of experience driving global success for some of the world’s leading brands like GE, Brand Jordan an Levi’s. Core successes have included, leading the brand strategy, creative development, media strategy & activation, digital & social engagement, experiential marketing and innovation across multiple platforms for iconic global brands spanning multiple industries.

I seek to leverage my background to build strong brands, teams and cultures by providing leadership combined with a with a unique ability to blend strategy and creative storytelling to reach the right audiences driving results for business.

I am proven leader of global teams, skilled at working across matrix organizations, client and agency experience in all facets of advertising and marketing.

Named to AdAge’s Creative 50 for the highly acclaimed work stretching broad range leveraging cutting edge creative and media content. Additional awards include winner of Cannes Lions, One Show, and an Emmy nomination

Dawn Winchester

Dawn Winchester

Chief Digital Officer - Publicis

Dawn Winchester is the Chief Digital Officer for Publicis North America. Dawn is responsible for building on the agency's digital transformation and how it impacts the consumer experience, creative innovation, and technology platforms to drive clients' success. She also serves as Global Managing Director of Nurun, Publicis Worldwide's global digital agency. Prior to joining Publicis, Dawn was Chief Marketing Services Officer of R/GA, where she spent the past 14 years of her career. As a key architect of R/GA, Winchester produced some of the most successful and award-winning case studies in digital marketing, products and services for some of the best brands in the world, including Bank of America, Coca-Cola, Capital One, Microsoft, Nike, Samsung, Unilever, Verizon, and Wal-Mart. Dawn is active in the broader industry via press (Adweek, AdAge, NY Times, Financial Times, etc.) and research (Forrester, Gartner, and Jupiter) interviews, speaking at industry events (Advertising Week, Cannes Lions workshops, AdTech, ANA, IAB, MiXX, DMA, NYNMA) and universities (NYU’s Stern School and Parsons)

Douglas Zarkin

Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the healthcare and retail arenas at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business. In 2015 and again in 2016, Doug was recognized with an Effie for marketing excellence in HealthCare Services for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

Laura Houghton

Laura Houghton

Director, Digital Shopper Marketing - Coca-Cola

Currently working at The Coca-Cola Company and focusing on developing the strategic digital insights, platforms, and tools to engage consumers along the path to purchase.

An experienced leader with strong team-building and resource management skills. Results include demonstrated success in effective Brand and Customer strategy, including digital and social strategy, brand building and lead generation programs which have consistently exceeded revenue and key metric growth objectives.

Courtney	Colwell

Courtney Colwell

Director, Content Marketing - American Express

As the Director of Global Content Marketing, Courtney leads content strategy, development, and distribution for the B2B side of American Express. This include overseeing all content for OPENForum.com, the award-winning publishing and community platform. She has been in her current role at American Express for three years but has overseen OPEN Forum content since 2009, when she was Director of Content Strategy for Federated Media. There, she oversaw content for such clients as American Express and Proctor & Gamble. Before joining Federated Media, Courtney worked at Inc. and Departures magazines.

Michele Barlow

Michele Barlow

EVP Enterprise Marketing - Bank of America
Joshua Palau

Joshua Palau

VP of Digital and Omnichannel - Bayer US

Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

Michael Mangione

Michael Mangione

Global Head of Digital Marketing and Personalized Customer Experience - Bose Corporation

Michael Mangione is a strategic marketing leader with a strong track record of driving differentiated and accelerated results in marketing innovation and profitable global sales growth within a highly competitive and rapidly changing marketplace. He has a passion for fostering innovation, collaboration and an unwavering focus on interactive, web, social and digital marketing. Mangione's core competencies lie in marketing strategy, advertising and multi-screen media, sponsorship activation and digital marketing. He has deep expertise in leveraging market insights and skills to create brand value, reinvent stagnant products, expand distribution and develop new businesses.

Jerome Hiquet

As Chief Marketing Officer of Tough Mudder Inc, Jerome Hiquet brings strategic vision and a global perspective to the leading active lifestyle brand and endurance event series. Hiquet has more than 15 years of experience in Europe and North America. As CMO for Tough Mudder, Inc. he is responsible for overseeing global sales, new customer acquisition and retention, media and content strategy, customer service, product marketing and more.

Now in his fourth year at Tough Mudder, Hiquet has had spearheaded monumental initiatives for Tough Mudder. Hiquet played an instrumental role in securing Tough Mudder’s multimedia partnerships with The CW and CBS Sports, which brought Tough Mudder to life for to millions of viewers via their respective broadcast and digital platforms in 2017.

Hiquet also led the product development and marketing for new event series, including Mini Mudder, Tough Mudder Half, Toughest Mudder, Tough Mudder X and more, overseeing several teams to develop, launch and bring new products to market for millions of people across the globe.

Continuing to bring his global approach to Tough Mudder, Hiquet was also instrumental in securing licensing deals with IMG and Seroja, bringing the event series overseas to Asia and the Middle East for the first time. Under Jerome’s leadership, he has positioned Tough Mudder as a leading media and content creation and distribution company. Hiquet oversees the global digital media strategy at Tough Mudder, and has grown the company’s fan base across Facebook, Twitter, Instagram, YouTube, Snapchat, Livestream and more.

Prior to joining Tough Mudder, Hiquet was VP of Marketing, Sales and Digital for North America and Mexico for Club Med. Hiquet oversaw all marketing strategy, including brand development, product strategy, pricing, customer value maximization, and business development. Prior to Club Med, Hiquet spent four years leading CRM efforts at Voyages¬sncf.com, the No. 1 e¬commerce company in France. Earlier in his career he managed the customer service center and loyalty programs at Accor Group in Paris, including partnership development with Visa, American Airlines, and American Express. Hiquet holds a degree in Marketing from Bordeaux Business School in France and a Business International Specialization from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico.

Dave Karraker

Dave Karraker

VP of Marketing and Communications - Campari

A former television reporter, Dave Karraker has more than two decades of communications and marketing experience focused on consumer packaged goods, consumer technology, ecommerce, and retail. In his role at global spirits giant Campari Group, he serves as the lead for U.S. corporate communications and brand public relations, but has evolved his group to also manage influencer relations, digital strategy, social media, entertainment partnerships, sponsorships, philanthropy, and licensing.

Dave’s most recognizable and awarded work includes serving as the architect of Campari’s Negroni Week – the largest charitable giving program in the global spirits industry – as well as the communication lead behind the on-trend Aperol Spritz, Wild Turkey’s partnership with Matthew McConaughey, and SKYY Vodka’s promotional support of Sex and the City. In addition to working on such brands as Maker’s Mark, Stoli, Martha Stewart, and Microsoft, he directed communication strategies for the launch of PlayStation 3, Sega Dreamcast, Kmart’s ecommerce division, the Tomb Raider video game franchise, and Virgin’s video game division.

In conjunction with his U.S. role, Dave currently serves as the communications liaison for Canada, Mexico and the Caribbean for Campari Group. He is also a member of the Distilled Spirits Council of the United States’ Community Affairs Committee, and was also on Sony’s Global Communications Steering Committee and Allied Domecq’s Global Communications Council.

AKA: David Karraker, Dave Karracker

Natasha Fishman

Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

As the EVP of Marketing for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.

ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson®

Wendy Wahl

Wendy Wahl

VP Enterprise Marketing & Distribution - Aetna

Wendy Wahl is VP, Enterprise Marketing at Aetna. She is responsible for advertising, media, social and brand strategy across the enterprise, as well as marketing for Aetna’s Consumer Business and Aetna’s provider Businesses. She also leads the in-house agency.

Prior to joining Aetna, Wendy spent 18 years in advertising in NYC where she was most recently EVP, Head of Marketing Strategy and the North American Healthcare Practice Lead for Omnicom’s RAPP. In addition to leading client relationships with Johnson & Johnson, Pfizer and Merck, she also led Marketing Strategy for consumer-centric clients such as Google, Delta, American Express, Starwood and Target.

Wendy also held senior level roles at Digitas and Publicis where she partnered with her clients to develop everything from social strategy to new product development to brand strategy.

Sarah Warner

Sarah Warner

Managing Partner, Digital Investment Lead, Programmatic and Video - Group M

Sarah Warner is Digital Investment Lead, Programmatic and Video at GroupM. In this role, she manages partnerships and investment Strategy for GroupM across programmatic and video. Utilizing the power and sophistication of
GroupM’s position in the marketplace, Sarah has negotiated key partnerships with publishers, networks and platforms with complex parameters such as viewability and performance guarantees and Nielsen OCR. Sarah is a trusted partner to GroupM agencies, clients, and vendors thanks to her fair, but direct, approach to deals, her commitment to finding terms that are wins for everyone involved, and her expertise in the digital landscape spanning formats and platforms.

Sarah started her career at 2010, working at The Media Innovation Group (now Xaxis). Prior to her role at GroupM, Sarah was the Vice President of Investments and Partnerships at Xaxis. She holds a Bachelor of Arts in Communications and Sociology from the University of Pennsylvania.

Renee Whittingstall

Renee Whittingstall

SVP, Group Partner Digital Investment Coca-Cola - UM Worldwide
Eyal Ebel

Eyal Ebel

SVP, Programmatic Revenue - Univision

Eyal Ebel is Senior Vice President, Programmatic Revenue at Univision and Fusion Media Group. Eyal is responsible for Programmatic Strategy, Sales, and Tech.

Jay Livingston

Jay is CMO of BARK, which has shipped more than 70 million products to over a million subscribers and expanded into creating its own toys, treats, experiences and entertainment. BARK products are available in BarkBox and at Target stores nationwide. Prior to BARK, Jay was SVP of Global Marketing at Bank of America. He's also an active angel investor and advisor to companies across NYC, and is a founding board member of Unite America. He's from Knoxville, TN and currently resides in New York City.

Also an active angel investor and advisor to over a dozen companies, and a founding member of the Centrist Project (www.centristproject.org). I often speak at conferences and universities on the topics of marketing and social philanthropy.

Carl Fremont

Carl Fremont

President, Wavemaker Wunderman Alliance - Wavemaker

Carl leads the strategic direction for the growth and seismic shift in digital, data and technology as products and services for Wavemaker, a leading global media content and technology agency.

Carl is a passionate leader in the industry and is a frequent speaker and consultant on the transformations occurring in digital, data and technology; often quoted in the press for his views on the future of marketing and media.

Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.

Carl believes that technology and data are the key drivers of marketing transformation. Carl is a frequent lecturer on how consumer behavioural change through technology has led to an abundance of unstructured data that should be used for personalizing brand experiences leading to more profitable brand ROI.

Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG. These positions provide Carl with a unique view of the advances in the industry.

Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its co-lead for the I’m Part Media Action, which since its inception has raised millions for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.

Carl is a contributor to a book on Transitional Media published in September 2014. In the book, Carl writes on the way in which brand and consumer interactions are being built on “Open Source Marketing” principles. The same principles the enabled the growth of the open software marketplace.

At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.

Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company that is part of WPP. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.

Carl lives with his wife and two daughters in New Jersey where he has a collection of over 60 vintage radios.

Jane Lacher

Jane Lacher

EVP Strategy Group Director - Zenith

Jane specializes in finding provocative strategic solutions for her client’s challenges. Her depth of knowledge is vast and built from a rich career which has touched almost every industry from Beauty to Telco. She has worked for creative agencies, media agencies on both the strategy and investment side and has had her own independent consulting company.

Jane’s understanding of the market, her clients businesses and the audiences they seek makes Jane uniquely qualified to deliver on her clients business and communication goals.

Jane is by nature a self-proclaimed “next thing junky,” always ready for the next challenge, innovation or puzzle to be solved and the application of data analytics to make informed and profitable business decisions is “next”.

Jane is currently the President of the Board of The Alliance for Women in Media, NYC, a sponsor of Ignite, and mentor to many women in media and advertising. Jane has appeared on CNN and her consumer insights have been featured in WWD, The Washington Post, Adweek and various trade publications.

Alexander Rea

Alexander Rea

Creative Technology Officer - DDB New York

As of October 2016, Alexander serves as the new Creative Technology Officer at DDB New York. In this role, he provides technology leadership and oversight for all of the agency’s projects and direct technology strategy, development and execution. This new role has been ideated as a modern creative refresh on the traditional CTO role, and will afford him the freedom to experiment, invent and guide creative and strategic thinking to deliver innovative digital solutions.

Alexander is a New York City-based creative professional with almost 20 years of advertising, production, design and development experience. A creative problem-solver at heart, his intricate knowledge of the digital world lends itself to projects of all shapes and sizes, allowing him to craft experiences from the ground up. His early roles as a developer makes him as comfortable coding as he is concepting, reaching beyond just the digital aspects to consider projects as a whole.

Alexander became involved in advertising in the late 90s, and ever since he’s always been working to integrate the role of a technologist within traditional creative agency models. As a “digital craftsman,” he integrates technology at the very start of a project, which has led innovative experiences for a wide array of Fortune 500 brands including Marriott, Sony, Lexus, Budweiser, Chrysler, Macy’s, Infiniti and Lockheed Martin.

He has designed, coded, produced, and directed everything from small marketing websites, to complex web platforms, mobile apps, interactive installations and VR experiences. Some of these projects contain back-end management systems that are as carefully crafted as the consumer-facing front-ends, including the award-winning Field Trip to Mars group VR project which has won over 50 awards across the industry including the most awarded campaign at the 2016 Cannes International Festival of Creativity. In 2017 he was also ranked #8 in the One Show Creative Ranking.

Active in the digital community as a mentor, Alexander has worked with R/GA’s accelerator program since its inception, along with NYC BigApps. He has also taught or guest lectured at advertising programs including Miami Ad School. You can find him presenting at industry events such as New York Media Festival, Maker Faire and TEDx.

Today you might also find Alexander posting a photo of something he’s wrenching on, a nerdy tech thing – or a cooking adventure – but when he has any free time Alexander spends the best of it with his family at their home in Brooklyn with his wife Nicole Miller (AD/CD), son Elliott Zander, and Badass Brooklyn Animal Rescue dog Charlie.

Donald Williams

As Chief Digital Officer Donnie envisions “what’s next” in a digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon’s clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, an anonymous platform for positive agency engagement; hosting the industry’s first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer - eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Bre Rossetti

Bre Rossetti

SVP, Strategy & Innovation - Havas Media Group

Bre Rossetti is SVP of Strategy & Innovation at Havas Media. She leads the Fidelity media team and is also charged with championing the agency’s innovation agenda. In her capacity as the Boston innovation lead, Bre is charged with helping navigate the impact of new technologies on consumer behavior.

Bre joined the Havas Media Boston office in August 2014 after spending the previous 3 years leading the communications planning department at Arnold Worldwide. While at Arnold, Bre was responsible for the integrated effort behind truth’s effie- award winning 2014 campaign that is credited with reducing youth smoking rates by over 12%.

In her 10+ year career Bre has worked on both sides of the Atlantic. Prior to landing on the East Coast, Bre was based in the UK where she where she was responsible for the launch of the retail epicenter, Westfield London- a campaign that nabbed her a Cannes Lion.

Lauren McAndrews

Lauren McAndrews

Vice President, Mobile - Mobext

Lauren McAndrews is a Vice President at Mobext, the mobile strategy arm of Havas Media. She assists brands in harnessing the true value of mobile and digital – from the standpoint of omni-channel media investment, data and measurement, creative, content and innovation. She has led teams responsible for several key verticals: luxury fashion and beauty, spirits, financial services, CPG and hospitality. Prior to Mobext, she developed her expertise in social, gaming, mobile and search as part of PHD’s Connected Platforms group. Lauren graduated from Colgate University with a B.A. in Sociology and Anthropology.

Elizabeth Gallagher

Elizabeth Gallagher

Chief Revenue Officer - Lineate

Elizabeth brings two decades of success in growing digital businesses through marketing, sales and product development to her role as Chief Revenue Officer at Lineate. Prior to her work as a strategic business consultant for several New York-based startups and businesses spanning digital, ad tech and mar tech verticals, Elizabeth was Co-founder and CEO of the award-winning ed tech company, Pixeldream, where she brought dozens of high revenue technology products to market for leading organizations including McGraw-Hill and Pearson. Under Elizabeth’s leadership, Pixeldream grew organically and steadily over the course of a decade exceeding revenue targets, achieving and maintaining profitability from its very first quarter.

Elizabeth combines her expertise in business strategy, product innovation and execution along with her proven leadership skills, to build and cultivate scalable business opportunities for Lineate, such as their recently launched product, DataSwitch – which helps brands leverage and enhance 1st, 2nd and 2rd party data across all marketing and advertising efforts from a single UI, deploy and manage campaigns across channels and platforms, and monetize content across properties – solidifying the company's value proposition and position in the market it serves.

Marc Guldimann

Marc Guldimann

Founder & CEO - Parsec Media

Marc Guldimann is the Co-Founder and CEO of Parsec Media, the first
marketplace to sell media based on time spent. A longtime entrepreneur,
Marc is experienced in synthesizing his experience across digital media,
computer security and decision sciences to develop simple, yet powerful
solutions.

Prior to creating Sled and Parsec, Marc was the founding CEO of Enliken and
Spongecell Inc spending two decades at Internet and technology firms.
Before digital media he worked in the wireless network security industry,
where he developed the first wireless virus filter. Mr Guldimann led technical
sales and marketing efforts for both Vernier Networks and Network
Chemistry.

Marc graduated from Carnegie Mellon with a degree in Social Decision
Sciences and currently resides in Brooklyn.

Michael Rosen

Michael Rosen

SVP, Sales - Foursquare

As SVP of Sales, Michael Rosen oversees all media and measurement sales initiatives including Pinpoint by Foursquare and Attribution by Foursquare. Michael also leads the Strategic Client Group, which develops multi-year partnership with top brands and agency development, to foster deeper relationships with agency holding companies.

Prior to Foursquare, Michael was Chief Revenue Officer at First Look Media, a media company started by eBay founder Pierre Omidyar. Michael led online/mobile sales, strategy and marketing for AT&T AdWorks, and held leadership roles at WeatherBug, Bloomberg and Showtime Networks.

Michael serves on the Upstream Group Seller Forum advisory board and is a founding board member of the Newhouse 44. He received his MBA from the NYU Stern School of Business and bachelor’s degree from Syracuse University. He previously served as co-chair of the IAB's Sales Executive Council, on the Board of Directors of the Financial Communication Society, Ad Council´s Media Steering Committee, and Online Publishers Association.

Kyle Dozeman

Kyle Dozeman

VP, Advertiser Solutions, US - PubMatic

Kyle has been working in the media and technology industries for over a decade. He joined PubMatic in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives. In 2016, Kyle was appointed to vice president of advertiser solutions for the Americas, where he is responsible for PubMatic’s buy-side sales, operations and strategies.

Prior to PubMatic, Kyle held various manager-level positions at Symantec. As manager of business development and alliances, he was part of the team responsible for creating and growing Symantec’s global strategic partnerships within the cloud and IT services markets.

Kyle holds a bachelor’s degree from California Polytechnic State University-San Luis Obispo.

Michael Lehman

Michael Lehman

VP of Supply - TripleLift

Michael Lehman is the VP of Supply at TripleLift, where he is responsible for securing and developing all supply relationships including publishers and app developers. In this role, Michael defines publisher strategy, and along with his team is responsible for driving new revenue for these partners. Michael and his team have their finger on the pulse of future trends as they relate to publisher monetization and yield, using this intelligence to inform the TripleLift product pipeline.

Trevor Hamilton

Trevor Hamilton

VP, Sales - East - Kochava

Trevor Hamilton is Vice President, Sales - East for Kochava based in NYC. Responsibilities include running sales and revenue strategy for eastern half of US for Kochava's full stack of solutions across mobile measurement, targeting via Kochava Collective (mobile-first data marketplace/DMP with 2.4B device IDs) and XCHNG, Kochava's DLT platform that delivers a robust and scalable blockchain solution for all actors across the ad:tech spectrum.

Throughout Trevor’s 20 year background in digital and ad:tech he has acquired experience within data, programmatic, mobile measurement, attribution, analytics, digital strategy, marketing, strategic planning, and business development. He loves to teach, mentor, express empathy, listen, and always leads with a story.

A '93 graduate of Skidmore College, Trevor resides in Harding Township, NJ with his wife Wendy, son Tristan, daughter Avery, and Yellow Labradorable, Boomer

Tim Sims

Tim Sims

Senior Vice President, Inventory Partnerships - The Trade Desk

Tim Sims is the Senior Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the real-time bidding industry. In his role at The Trade Desk, Tim leads the company's strategy and vision to create cutting-edge supply-side collaborations.

Tim also oversees The Trade Desk's industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

Tim is an advertising technology veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.

Tim is a graduate of Vanderbilt University and lives and works in New York City.

Simon Frantz

Simon Frantz

Managing Editor - BBC

Simon Frantz is Managing Editor of the features sites on bbc.com. Before this he helped launch and became editor of BBC Future, the science, tech and health site on BBC.com that aims to make you smarter every day. Simon has also been an editor of Nobelprize.org, the official site of the Nobel Prizes, and worked at Nature Publishing Group, where he launched the news section at Nature Reviews Drug Discovery.

Agenda

  • Speakers

    Chris Denson Director, Ignition Factory and Host, Innovation Crush, OMD
    Chris Denson

    Chris Denson

    Director, Ignition Factory and Host, Innovation Crush
    OMD

    Chris Denson is an American innovation expert, marketer, and humor enthusiast. He is the host of the Innovation Crush podcast and runs an innovations team at Omnicom Group. With over 200 episodes and 700,000 subscribers around the world. Having been a guest speaker, curator, and attendee at 100’s of industry events, Chris is an expert at uncovering the best thinking and commonalities across a diverse array of cultures. Applying his expertise to the likes of The White House, Google Launchpad, C2: Montreal, and Omnicom Media Group, his work has been featured in Adweek, Forbes, the New York Times, and Inc., to name a few.

    As an industry taste-maker, he currently serves as Director of Omnicom Media Group’s Ignition Factory, the key group responsible for emerging innovations across media, technology, and culture for Fortune 50 clients including Warner Bros, Wells Fargo, The CW, Hilton, Asics and more.

    With an early background steeped in stand-up comedy, screenwriting, and production, Chris conceived Innovation Crush in 2013, launching the series in 2014 alongside Levity Entertainment Group. Prior to his work in innovation, Chris worked in front of – and behind the camera for Paramount, BET, Playboy Television, Machinima, the American Film Institute’s Digital Content Lab, and more. He has also been a featured speaker and curator at numerous events around the world from The White House Global Entrepreneurship Summit, Innovate Finance Global Summit, and SXSW.

    He is a graduate of Michigan State University and holds a degree in packaging engineering.

  • Speakers

    Geoff Ramsey Co-Founder & Chief Innovation Officer, eMarketer
    Geoff Ramsey

    Geoff Ramsey

    Co-Founder & Chief Innovation Officer
    eMarketer

    Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

    As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

    In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

    Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

  • Speakers

    Andy Goldberg Chief Brand & Chief Creative Officer, GE
    Andy Goldberg

    Andy Goldberg

    Chief Brand & Chief Creative Officer
    GE

    I am a senior marketing executive with 20 years of experience driving global success for some of the world’s leading brands like GE, Brand Jordan an Levi’s. Core successes have included, leading the brand strategy, creative development, media strategy & activation, digital & social engagement, experiential marketing and innovation across multiple platforms for iconic global brands spanning multiple industries.

    I seek to leverage my background to build strong brands, teams and cultures by providing leadership combined with a with a unique ability to blend strategy and creative storytelling to reach the right audiences driving results for business.

    I am proven leader of global teams, skilled at working across matrix organizations, client and agency experience in all facets of advertising and marketing.

    Named to AdAge’s Creative 50 for the highly acclaimed work stretching broad range leveraging cutting edge creative and media content. Additional awards include winner of Cannes Lions, One Show, and an Emmy nomination

  • Moderator

    Trevor Hamilton VP, Sales - East, Kochava
    Trevor Hamilton

    Trevor Hamilton

    VP, Sales - East
    Kochava

    Trevor Hamilton is Vice President, Sales - East for Kochava based in NYC. Responsibilities include running sales and revenue strategy for eastern half of US for Kochava's full stack of solutions across mobile measurement, targeting via Kochava Collective (mobile-first data marketplace/DMP with 2.4B device IDs) and XCHNG, Kochava's DLT platform that delivers a robust and scalable blockchain solution for all actors across the ad:tech spectrum.

    Throughout Trevor’s 20 year background in digital and ad:tech he has acquired experience within data, programmatic, mobile measurement, attribution, analytics, digital strategy, marketing, strategic planning, and business development. He loves to teach, mentor, express empathy, listen, and always leads with a story.

    A '93 graduate of Skidmore College, Trevor resides in Harding Township, NJ with his wife Wendy, son Tristan, daughter Avery, and Yellow Labradorable, Boomer

    Speakers

    Lauren McAndrews Vice President, Mobile, Mobext
    Lauren McAndrews

    Lauren McAndrews

    Vice President, Mobile
    Mobext

    Lauren McAndrews is a Vice President at Mobext, the mobile strategy arm of Havas Media. She assists brands in harnessing the true value of mobile and digital – from the standpoint of omni-channel media investment, data and measurement, creative, content and innovation. She has led teams responsible for several key verticals: luxury fashion and beauty, spirits, financial services, CPG and hospitality. Prior to Mobext, she developed her expertise in social, gaming, mobile and search as part of PHD’s Connected Platforms group. Lauren graduated from Colgate University with a B.A. in Sociology and Anthropology.

  • Moderator

    Michael Lehman

    Michael Lehman

    VP of Supply
    TripleLift

    Michael Lehman is the VP of Supply at TripleLift, where he is responsible for securing and developing all supply relationships including publishers and app developers. In this role, Michael defines publisher strategy, and along with his team is responsible for driving new revenue for these partners. Michael and his team have their finger on the pulse of future trends as they relate to publisher monetization and yield, using this intelligence to inform the TripleLift product pipeline.

    Speakers

    Michele Barlow EVP Enterprise Marketing, Bank of America
    Michele Barlow

    Michele Barlow

    EVP Enterprise Marketing
    Bank of America
    Eyal Ebel SVP, Programmatic Revenue, Univision
    Eyal Ebel

    Eyal Ebel

    SVP, Programmatic Revenue
    Univision

    Eyal Ebel is Senior Vice President, Programmatic Revenue at Univision and Fusion Media Group. Eyal is responsible for Programmatic Strategy, Sales, and Tech.

    Bre Rossetti SVP, Strategy & Innovation, Havas Media Group
    Bre Rossetti

    Bre Rossetti

    SVP, Strategy & Innovation
    Havas Media Group

    Bre Rossetti is SVP of Strategy & Innovation at Havas Media. She leads the Fidelity media team and is also charged with championing the agency’s innovation agenda. In her capacity as the Boston innovation lead, Bre is charged with helping navigate the impact of new technologies on consumer behavior.

    Bre joined the Havas Media Boston office in August 2014 after spending the previous 3 years leading the communications planning department at Arnold Worldwide. While at Arnold, Bre was responsible for the integrated effort behind truth’s effie- award winning 2014 campaign that is credited with reducing youth smoking rates by over 12%.

    In her 10+ year career Bre has worked on both sides of the Atlantic. Prior to landing on the East Coast, Bre was based in the UK where she where she was responsible for the launch of the retail epicenter, Westfield London- a campaign that nabbed her a Cannes Lion.

    Tim Sims Senior Vice President, Inventory Partnerships, The Trade Desk
    Tim Sims

    Tim Sims

    Senior Vice President, Inventory Partnerships
    The Trade Desk

    Tim Sims is the Senior Vice President of Inventory Partnerships at The Trade Desk, a global demand-side platform in the real-time bidding industry. In his role at The Trade Desk, Tim leads the company's strategy and vision to create cutting-edge supply-side collaborations.

    Tim also oversees The Trade Desk's industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.

    Tim is an advertising technology veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.

    Tim is a graduate of Vanderbilt University and lives and works in New York City.

  • Moderator

    Alexander Rea Creative Technology Officer, DDB New York
    Alexander Rea

    Alexander Rea

    Creative Technology Officer
    DDB New York

    As of October 2016, Alexander serves as the new Creative Technology Officer at DDB New York. In this role, he provides technology leadership and oversight for all of the agency’s projects and direct technology strategy, development and execution. This new role has been ideated as a modern creative refresh on the traditional CTO role, and will afford him the freedom to experiment, invent and guide creative and strategic thinking to deliver innovative digital solutions.

    Alexander is a New York City-based creative professional with almost 20 years of advertising, production, design and development experience. A creative problem-solver at heart, his intricate knowledge of the digital world lends itself to projects of all shapes and sizes, allowing him to craft experiences from the ground up. His early roles as a developer makes him as comfortable coding as he is concepting, reaching beyond just the digital aspects to consider projects as a whole.

    Alexander became involved in advertising in the late 90s, and ever since he’s always been working to integrate the role of a technologist within traditional creative agency models. As a “digital craftsman,” he integrates technology at the very start of a project, which has led innovative experiences for a wide array of Fortune 500 brands including Marriott, Sony, Lexus, Budweiser, Chrysler, Macy’s, Infiniti and Lockheed Martin.

    He has designed, coded, produced, and directed everything from small marketing websites, to complex web platforms, mobile apps, interactive installations and VR experiences. Some of these projects contain back-end management systems that are as carefully crafted as the consumer-facing front-ends, including the award-winning Field Trip to Mars group VR project which has won over 50 awards across the industry including the most awarded campaign at the 2016 Cannes International Festival of Creativity. In 2017 he was also ranked #8 in the One Show Creative Ranking.

    Active in the digital community as a mentor, Alexander has worked with R/GA’s accelerator program since its inception, along with NYC BigApps. He has also taught or guest lectured at advertising programs including Miami Ad School. You can find him presenting at industry events such as New York Media Festival, Maker Faire and TEDx.

    Today you might also find Alexander posting a photo of something he’s wrenching on, a nerdy tech thing – or a cooking adventure – but when he has any free time Alexander spends the best of it with his family at their home in Brooklyn with his wife Nicole Miller (AD/CD), son Elliott Zander, and Badass Brooklyn Animal Rescue dog Charlie.

    Speakers

    Jay Livingston

    Jay is CMO of BARK, which has shipped more than 70 million products to over a million subscribers and expanded into creating its own toys, treats, experiences and entertainment. BARK products are available in BarkBox and at Target stores nationwide. Prior to BARK, Jay was SVP of Global Marketing at Bank of America. He's also an active angel investor and advisor to companies across NYC, and is a founding board member of Unite America. He's from Knoxville, TN and currently resides in New York City.

    Also an active angel investor and advisor to over a dozen companies, and a founding member of the Centrist Project (www.centristproject.org). I often speak at conferences and universities on the topics of marketing and social philanthropy.

    Douglas Zarkin

    Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the healthcare and retail arenas at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business. In 2015 and again in 2016, Doug was recognized with an Effie for marketing excellence in HealthCare Services for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

  • Moderator

    Chris Denson Director, Ignition Factory and Host, Innovation Crush, OMD
    Chris Denson

    Chris Denson

    Director, Ignition Factory and Host, Innovation Crush
    OMD

    Chris Denson is an American innovation expert, marketer, and humor enthusiast. He is the host of the Innovation Crush podcast and runs an innovations team at Omnicom Group. With over 200 episodes and 700,000 subscribers around the world. Having been a guest speaker, curator, and attendee at 100’s of industry events, Chris is an expert at uncovering the best thinking and commonalities across a diverse array of cultures. Applying his expertise to the likes of The White House, Google Launchpad, C2: Montreal, and Omnicom Media Group, his work has been featured in Adweek, Forbes, the New York Times, and Inc., to name a few.

    As an industry taste-maker, he currently serves as Director of Omnicom Media Group’s Ignition Factory, the key group responsible for emerging innovations across media, technology, and culture for Fortune 50 clients including Warner Bros, Wells Fargo, The CW, Hilton, Asics and more.

    With an early background steeped in stand-up comedy, screenwriting, and production, Chris conceived Innovation Crush in 2013, launching the series in 2014 alongside Levity Entertainment Group. Prior to his work in innovation, Chris worked in front of – and behind the camera for Paramount, BET, Playboy Television, Machinima, the American Film Institute’s Digital Content Lab, and more. He has also been a featured speaker and curator at numerous events around the world from The White House Global Entrepreneurship Summit, Innovate Finance Global Summit, and SXSW.

    He is a graduate of Michigan State University and holds a degree in packaging engineering.

    Speakers

    Carl Fremont

    Carl leads the strategic direction for the growth and seismic shift in digital, data and technology as products and services for MEC, a leading global media and marketing agency.

    Carl is a passionate leader in the industry and is a frequent speaker and consultant on the transformations occurring in digital, data and technology; often quoted in the press for his views on the future of marketing and media.

    Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.

    Carl believes that technology and data are the key drivers of marketing transformation. Carl is a frequent lecturer on how consumer behavioural change through technology has led to an abundance of unstructured data that should be used for personalizing brand experiences leading to more profitable brand ROI.

    Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG. These positions provide Carl with a unique view of the advances in the industry.

    Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its co-lead for the I’m Part Media Action, which since its inception has raised millions for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.

    Carl is a contributor to a book on Transitional Media published in September 2014. In the book, Carl writes on the way in which brand and consumer interactions are being built on “Open Source Marketing” principles. The same principles the enabled the growth of the open software marketplace.

    At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.

    Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company that is part of WPP. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.

    Carl lives with his wife and two daughters in New Jersey where he has a collection of over 60 vintage radios.

    Laura Houghton Director, Digital Shopper Marketing, Coca-Cola
    Laura Houghton

    Laura Houghton

    Director, Digital Shopper Marketing
    Coca-Cola

    Currently working at The Coca-Cola Company and focusing on developing the strategic digital insights, platforms, and tools to engage consumers along the path to purchase.

    An experienced leader with strong team-building and resource management skills. Results include demonstrated success in effective Brand and Customer strategy, including digital and social strategy, brand building and lead generation programs which have consistently exceeded revenue and key metric growth objectives.

    Michael Rosen

    As SVP of Sales, Michael Rosen oversees all media and measurement sales initiatives including Pinpoint by Foursquare and Attribution by Foursquare. Michael also leads the Strategic Client Group, which develops multi-year partnership with top brands and agency development, to foster deeper relationships with agency holding companies.

    Prior to Foursquare, Michael was Chief Revenue Officer at First Look Media, a media company started by eBay founder Pierre Omidyar. Michael led online/mobile sales, strategy and marketing for AT&T AdWorks, and held leadership roles at WeatherBug, Bloomberg and Showtime Networks.

    Michael serves on the Upstream Group Seller Forum advisory board and is a founding board member of the Newhouse 44. He received his MBA from the NYU Stern School of Business and bachelor’s degree from Syracuse University. He previously served as co-chair of the IAB's Sales Executive Council, on the Board of Directors of the Financial Communication Society, Ad Council´s Media Steering Committee, and Online Publishers Association.

    Renee Whittingstall SVP, Group Partner Digital Investment Coca-Cola, UM Worldwide
    Renee Whittingstall

    Renee Whittingstall

    SVP, Group Partner Digital Investment Coca-Cola
    UM Worldwide
  • Moderator

    Marc Guldimann

    Marc Guldimann is the Co-Founder and CEO of Parsec Media, the first
    marketplace to sell media based on time spent. A longtime entrepreneur,
    Marc is experienced in synthesizing his experience across digital media,
    computer security and decision sciences to develop simple, yet powerful
    solutions.

    Prior to creating Sled and Parsec, Marc was the founding CEO of Enliken and
    Spongecell Inc spending two decades at Internet and technology firms.
    Before digital media he worked in the wireless network security industry,
    where he developed the first wireless virus filter. Mr Guldimann led technical
    sales and marketing efforts for both Vernier Networks and Network
    Chemistry.

    Marc graduated from Carnegie Mellon with a degree in Social Decision
    Sciences and currently resides in Brooklyn.

    Speakers

    Donald Williams

    As Chief Digital Officer Donnie envisions “what’s next” in a digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

    Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon’s clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, an anonymous platform for positive agency engagement; hosting the industry’s first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

    Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.

  • Moderator

    Kyle Dozeman VP, Advertiser Solutions, US, PubMatic
    Kyle Dozeman

    Kyle Dozeman

    VP, Advertiser Solutions, US
    PubMatic

    Kyle has been working in the media and technology industries for over a decade. He joined PubMatic in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives. In 2016, Kyle was appointed to vice president of advertiser solutions for the Americas, where he is responsible for PubMatic’s buy-side sales, operations and strategies.

    Prior to PubMatic, Kyle held various manager-level positions at Symantec. As manager of business development and alliances, he was part of the team responsible for creating and growing Symantec’s global strategic partnerships within the cloud and IT services markets.

    Kyle holds a bachelor’s degree from California Polytechnic State University-San Luis Obispo.

    Speakers

    Joshua Palau VP of Digital and Omnichannel, Bayer US
    Joshua Palau

    Joshua Palau

    VP of Digital and Omnichannel
    Bayer US

    Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

    Michael Mangione Global Head of Digital Marketing and Personalized Customer Experience, Bose Corporation
    Michael Mangione

    Michael Mangione

    Global Head of Digital Marketing and Personalized Customer Experience
    Bose Corporation

    Michael Mangione is a strategic marketing leader with a strong track record of driving differentiated and accelerated results in marketing innovation and profitable global sales growth within a highly competitive and rapidly changing marketplace. He has a passion for fostering innovation, collaboration and an unwavering focus on interactive, web, social and digital marketing. Mangione's core competencies lie in marketing strategy, advertising and multi-screen media, sponsorship activation and digital marketing. He has deep expertise in leveraging market insights and skills to create brand value, reinvent stagnant products, expand distribution and develop new businesses.

    Sarah Warner Managing Partner, Digital Investment Lead, Programmatic and Video, Group M
    Sarah Warner

    Sarah Warner

    Managing Partner, Digital Investment Lead, Programmatic and Video
    Group M

    Sarah Warner is Digital Investment Lead, Programmatic and Video at GroupM. In this role, she manages partnerships and investment Strategy for GroupM across programmatic and video. Utilizing the power and sophistication of
    GroupM’s position in the marketplace, Sarah has negotiated key partnerships with publishers, networks and platforms with complex parameters such as viewability and performance guarantees and Nielsen OCR. Sarah is a trusted partner to GroupM agencies, clients, and vendors thanks to her fair, but direct, approach to deals, her commitment to finding terms that are wins for everyone involved, and her expertise in the digital landscape spanning formats and platforms.

    Sarah started her career at 2010, working at The Media Innovation Group (now Xaxis). Prior to her role at GroupM, Sarah was the Vice President of Investments and Partnerships at Xaxis. She holds a Bachelor of Arts in Communications and Sociology from the University of Pennsylvania.

  • Moderator

    Jane Lacher EVP Strategy Group Director, Zenith
    Jane Lacher

    Jane Lacher

    EVP Strategy Group Director
    Zenith

    Jane specializes in finding provocative strategic solutions for her client’s challenges. Her depth of knowledge is vast and built from a rich career which has touched almost every industry from Beauty to Telco. She has worked for creative agencies, media agencies on both the strategy and investment side and has had her own independent consulting company.

    Jane’s understanding of the market, her clients businesses and the audiences they seek makes Jane uniquely qualified to deliver on her clients business and communication goals.

    Jane is by nature a self-proclaimed “next thing junky,” always ready for the next challenge, innovation or puzzle to be solved and the application of data analytics to make informed and profitable business decisions is “next”.

    Jane is currently the President of the Board of The Alliance for Women in Media, NYC, a sponsor of Ignite, and mentor to many women in media and advertising. Jane has appeared on CNN and her consumer insights have been featured in WWD, The Washington Post, Adweek and various trade publications.

    Speakers

    Andrea Diquez

    A passionate, innovative thinker with significant global leadership experience, Andrea Diquez currently serves as CEO of Saatchi NY. Prior to this appointment, she was President of the office, and led the team that rebuilt P&G’s Beauty category and communication globally. Andrea has spent most of her 20+ year career in NYC, but served as CEO of Saatchi Mexico from 2011-2013, where she doubled the agency's business and led them to win numerous creative and business awards.Born in Caracas, Venezuela, Andrea makes a point to hire people who make her laugh

    Elizabeth Gallagher Chief Revenue Officer, Lineate
    Elizabeth Gallagher

    Elizabeth Gallagher

    Chief Revenue Officer
    Lineate

    Elizabeth brings two decades of success in growing digital businesses through marketing, sales and product development to her role as Chief Revenue Officer at Lineate. Prior to her work as a strategic business consultant for several New York-based startups and businesses spanning digital, ad tech and mar tech verticals, Elizabeth was Co-founder and CEO of the award-winning ed tech company, Pixeldream, where she brought dozens of high revenue technology products to market for leading organizations including McGraw-Hill and Pearson. Under Elizabeth’s leadership, Pixeldream grew organically and steadily over the course of a decade exceeding revenue targets, achieving and maintaining profitability from its very first quarter.

    Elizabeth combines her expertise in business strategy, product innovation and execution along with her proven leadership skills, to build and cultivate scalable business opportunities for Lineate, such as their recently launched product, DataSwitch – which helps brands leverage and enhance 1st, 2nd and 2rd party data across all marketing and advertising efforts from a single UI, deploy and manage campaigns across channels and platforms, and monetize content across properties – solidifying the company's value proposition and position in the market it serves.

    Wendy Wahl VP Enterprise Marketing & Distribution, Aetna
    Wendy Wahl

    Wendy Wahl

    VP Enterprise Marketing & Distribution
    Aetna

    Wendy Wahl is VP, Enterprise Marketing at Aetna. She is responsible for advertising, media, social and brand strategy across the enterprise, as well as marketing for Aetna’s Consumer Business and Aetna’s provider Businesses. She also leads the in-house agency.

    Prior to joining Aetna, Wendy spent 18 years in advertising in NYC where she was most recently EVP, Head of Marketing Strategy and the North American Healthcare Practice Lead for Omnicom’s RAPP. In addition to leading client relationships with Johnson & Johnson, Pfizer and Merck, she also led Marketing Strategy for consumer-centric clients such as Google, Delta, American Express, Starwood and Target.

    Wendy also held senior level roles at Digitas and Publicis where she partnered with her clients to develop everything from social strategy to new product development to brand strategy.

    Dawn Winchester Chief Digital Officer, Publicis
    Dawn Winchester

    Dawn Winchester

    Chief Digital Officer
    Publicis

    Dawn Winchester is the Chief Digital Officer for Publicis North America. Dawn is responsible for building on the agency's digital transformation and how it impacts the consumer experience, creative innovation, and technology platforms to drive clients' success. She also serves as Global Managing Director of Nurun, Publicis Worldwide's global digital agency. Prior to joining Publicis, Dawn was Chief Marketing Services Officer of R/GA, where she spent the past 14 years of her career. As a key architect of R/GA, Winchester produced some of the most successful and award-winning case studies in digital marketing, products and services for some of the best brands in the world, including Bank of America, Coca-Cola, Capital One, Microsoft, Nike, Samsung, Unilever, Verizon, and Wal-Mart. Dawn is active in the broader industry via press (Adweek, AdAge, NY Times, Financial Times, etc.) and research (Forrester, Gartner, and Jupiter) interviews, speaking at industry events (Advertising Week, Cannes Lions workshops, AdTech, ANA, IAB, MiXX, DMA, NYNMA) and universities (NYU’s Stern School and Parsons)

  • Moderator

    Simon Frantz Managing Editor, BBC
    Simon Frantz

    Simon Frantz

    Managing Editor
    BBC

    Simon Frantz is Managing Editor of the features sites on bbc.com. Before this he helped launch and became editor of BBC Future, the science, tech and health site on BBC.com that aims to make you smarter every day. Simon has also been an editor of Nobelprize.org, the official site of the Nobel Prizes, and worked at Nature Publishing Group, where he launched the news section at Nature Reviews Drug Discovery.

    Speakers

    Courtney Colwell Director, Content Marketing, American Express
    Courtney	Colwell

    Courtney Colwell

    Director, Content Marketing
    American Express

    As the Director of Global Content Marketing, Courtney leads content strategy, development, and distribution for the B2B side of American Express. This include overseeing all content for OPENForum.com, the award-winning publishing and community platform. She has been in her current role at American Express for three years but has overseen OPEN Forum content since 2009, when she was Director of Content Strategy for Federated Media. There, she oversaw content for such clients as American Express and Proctor & Gamble. Before joining Federated Media, Courtney worked at Inc. and Departures magazines.

    Natasha Fishman

    Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

    As the EVP of Marketing for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

    Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.

    About Authentic Brands Group
    Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.

    ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson®

    Dave Karraker VP of Marketing and Communications, Campari
    Dave Karraker

    Dave Karraker

    VP of Marketing and Communications
    Campari

    A former television reporter, Dave Karraker has more than two decades of communications and marketing experience focused on consumer packaged goods, consumer technology, ecommerce, and retail. In his role at global spirits giant Campari Group, he serves as the lead for U.S. corporate communications and brand public relations, but has evolved his group to also manage influencer relations, digital strategy, social media, entertainment partnerships, sponsorships, philanthropy, and licensing.

    Dave’s most recognizable and awarded work includes serving as the architect of Campari’s Negroni Week – the largest charitable giving program in the global spirits industry – as well as the communication lead behind the on-trend Aperol Spritz, Wild Turkey’s partnership with Matthew McConaughey, and SKYY Vodka’s promotional support of Sex and the City. In addition to working on such brands as Maker’s Mark, Stoli, Martha Stewart, and Microsoft, he directed communication strategies for the launch of PlayStation 3, Sega Dreamcast, Kmart’s ecommerce division, the Tomb Raider video game franchise, and Virgin’s video game division.

    In conjunction with his U.S. role, Dave currently serves as the communications liaison for Canada, Mexico and the Caribbean for Campari Group. He is also a member of the Distilled Spirits Council of the United States’ Community Affairs Committee, and was also on Sony’s Global Communications Steering Committee and Allied Domecq’s Global Communications Council.

    AKA: David Karraker, Dave Karracker

  • Speakers

    Jerome Hiquet

    As Chief Marketing Officer of Tough Mudder Inc, Jerome Hiquet brings strategic vision and a global perspective to the leading active lifestyle brand and endurance event series. Hiquet has more than 15 years of experience in Europe and North America. As CMO for Tough Mudder, Inc. he is responsible for overseeing global sales, new customer acquisition and retention, media and content strategy, customer service, product marketing and more.

    Now in his fourth year at Tough Mudder, Hiquet has had spearheaded monumental initiatives for Tough Mudder. Hiquet played an instrumental role in securing Tough Mudder’s multimedia partnerships with The CW and CBS Sports, which brought Tough Mudder to life for to millions of viewers via their respective broadcast and digital platforms in 2017.

    Hiquet also led the product development and marketing for new event series, including Mini Mudder, Tough Mudder Half, Toughest Mudder, Tough Mudder X and more, overseeing several teams to develop, launch and bring new products to market for millions of people across the globe.

    Continuing to bring his global approach to Tough Mudder, Hiquet was also instrumental in securing licensing deals with IMG and Seroja, bringing the event series overseas to Asia and the Middle East for the first time. Under Jerome’s leadership, he has positioned Tough Mudder as a leading media and content creation and distribution company. Hiquet oversees the global digital media strategy at Tough Mudder, and has grown the company’s fan base across Facebook, Twitter, Instagram, YouTube, Snapchat, Livestream and more.

    Prior to joining Tough Mudder, Hiquet was VP of Marketing, Sales and Digital for North America and Mexico for Club Med. Hiquet oversaw all marketing strategy, including brand development, product strategy, pricing, customer value maximization, and business development. Prior to Club Med, Hiquet spent four years leading CRM efforts at Voyages¬sncf.com, the No. 1 e¬commerce company in France. Earlier in his career he managed the customer service center and loyalty programs at Accor Group in Paris, including partnership development with Visa, American Airlines, and American Express. Hiquet holds a degree in Marketing from Bordeaux Business School in France and a Business International Specialization from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico.

  • Moderator

    Chris Denson Director, Ignition Factory and Host, Innovation Crush, OMD
    Chris Denson

    Chris Denson

    Director, Ignition Factory and Host, Innovation Crush
    OMD

    Chris Denson is an American innovation expert, marketer, and humor enthusiast. He is the host of the Innovation Crush podcast and runs an innovations team at Omnicom Group. With over 200 episodes and 700,000 subscribers around the world. Having been a guest speaker, curator, and attendee at 100’s of industry events, Chris is an expert at uncovering the best thinking and commonalities across a diverse array of cultures. Applying his expertise to the likes of The White House, Google Launchpad, C2: Montreal, and Omnicom Media Group, his work has been featured in Adweek, Forbes, the New York Times, and Inc., to name a few.

    As an industry taste-maker, he currently serves as Director of Omnicom Media Group’s Ignition Factory, the key group responsible for emerging innovations across media, technology, and culture for Fortune 50 clients including Warner Bros, Wells Fargo, The CW, Hilton, Asics and more.

    With an early background steeped in stand-up comedy, screenwriting, and production, Chris conceived Innovation Crush in 2013, launching the series in 2014 alongside Levity Entertainment Group. Prior to his work in innovation, Chris worked in front of – and behind the camera for Paramount, BET, Playboy Television, Machinima, the American Film Institute’s Digital Content Lab, and more. He has also been a featured speaker and curator at numerous events around the world from The White House Global Entrepreneurship Summit, Innovate Finance Global Summit, and SXSW.

    He is a graduate of Michigan State University and holds a degree in packaging engineering.

Doors Open
9:00am

Welcome to Modern Marketing Summit! Attendee registration opens, please pick your seats and enjoy a nice breakfast on us!

Networking Breakfast
9:00am- 9:45am

Fuel up for the day as you reconnect with friends and make new connections.

Welcome Address
9:45am - 10:00am

Speakers:
Chris Denson, Director, Ignition Factory and Host, Innovation Crush, OMD

20-Minute Wake Up Call: The Trends, Stats & Insights You Need to Know about Connecting with Today’s Digital Consumers
10:00am- 10:20am

Speakers:
Geoff Ramsey, Co-Founder & Chief Innovation Officer, eMarketer

Digital consumers are everywhere, splitting their time and attention across a dizzying number of devices, channels and properties. The real question is–– how are modern marketers keeping up, while successfully grasping the (limited) attention of their consumers?

Be prepared to fasten your seatbelts and load up on that second cup of coffee as eMarketer co-founder Geoff Ramsey whips through the stats and trends that are shaping the digital marketing landscape, now and in the future. He will address the key insights and best practices marketers need to reach and connect with today’s digitally adept consumers, including:
- Adapting to the rapid consumer shift towards OTT and connected TVs, where video content is booming
- The potential and pitfalls of influencer marketing
- Why and how personalization is being adopted by savvy marketers
- The secrets behind leveraging location-based data
- Learning how to harness data to be more agile and responsive to consumer needs and opportunities
- The trends in native advertising and digital storytelling
- Adopting the concept of “Magnetic Content”, whereby marketers create content designed to attract, not distract, busy consumers
- Exploring the latest advances in Artificial Intelligence (AI) and voice recognition technology

GE's Audacious Approach to Content Marketing
10:20am - 10:45am

Speakers:
Andy Goldberg, Chief Brand & Chief Creative Officer, GE

A brand's content should fill a customer need; it should also have a distinct business purpose with a well-defined end goal in mind. Creating content that achieves these objectives takes more than an ideas list and an editorial calendar. At GE, experimentation helps the marketing team select the right stories, messages, and formats to keep its content relevant and edgy. Join GE’s Chief Brand and Creative Officer, who will share how he's changing the way people look at GE – a future forward company – leveraging cutting edge creative and media content.

Improve Your Audience Knowledge Through Data Enrichment
10:50am - 11:10am

Moderator:
Trevor Hamilton, VP, Sales - East, Kochava
Speakers:
Lauren McAndrews, Vice President, Mobile, Mobext

Today there is more data being created and collected about consumers than ever before. App usage, locale, other apps downloaded, time spent, and session frequency are just a few examples of what can be used to enrich your audiences. Join us as we unpack what that data looks like and the innovative ways that brands can leverage these growing data sets to better understand, target, and engage their customers.

The End of Interruption
11:15am - 11:40am

Moderator:
Michael Lehman, VP of Supply, TripleLift
Speakers:
Michele Barlow, EVP Enterprise Marketing, Bank of America
Eyal Ebel, SVP, Programmatic Revenue, Univision
Bre Rossetti, SVP, Strategy & Innovation, Havas Media Group
Tim Sims, Senior Vice President, Inventory Partnerships, The Trade Desk

Content marketing is getting more budget dollars and bigger staffs. Branded content and native advertising are growing dramatically because native ads drive higher brand lift and engagement than traditional banner ads. It's also the perfect mix of creativity and data, as it has become automated and scalable. With GDPR and chrome blocking, now more than ever, you have to think about how, when and where the content is going to be seen. Smart content is king. Join us to hear top marketers' thoughts on how branded content and native advertising could be the answer to the post-advertising revolution.

How Top Retail Brands Can Compete in The New Direct to Consumer Marketplace
11:45am -12:10pm

Moderator:
Alexander Rea, Creative Technology Officer, DDB New York
Speakers:

New solutions that empower the direct sales connection between consumers and brands are creating a complexity of disruption for traditional retail brands. For consumers, it's just shopping – and they expect a seamless customer experience RIGHT NOW. There's room to play within this evolving environment for all brands.

A fun (and provocative) juxtaposition between a large brand and a challenger brand, led by a 20+ year Bank of America veteran. This discussion explores how big companies can compete with direct to consumer incumbents – as well as some of the more cutting edge, future forward marketing tools that brands can use to truly be where their consumers are.

Make Meaningful Connections in the Moments that Matter
12:15pm - 12:40pm

Moderator:
Chris Denson, Director, Ignition Factory and Host, Innovation Crush, OMD
Speakers:
Laura Houghton, Director, Digital Shopper Marketing, Coca-Cola
Renee Whittingstall, SVP, Group Partner Digital Investment Coca-Cola, UM Worldwide

With the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, retail and CPG brands face a new paradigm when it comes to location data and what it means for content strategies. Location intelligence is the key to delivering the right message, at the right time, to the right audience. Experts will share their strategies for capitalizing on location data at every level: from media targeting, to content creation, to app engagement to measurement.

Networking Lunch
12:40pm - 1:10pm

Round Table Discussions
1:10pm - 1:55pm

Moderators will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers. Roundtables are an open time for fostering collaboration, interaction, and knowledge exchange. They afford an opportunity to discuss key topics affecting the industry today with your peers. Attendees will share challenges and get to know one another. Let's tap into the audience's intelligence!

Topics include:
CONTENT
How do we use content to attract, nurture and win consumers and deciders?
How do you scale custom content?
What steps can you take to prepare your marketing team for a content led approach?
What's the next big thing in content?

EXPERIENTIAL
Where does experiential marketing work best?
What technologies maximize impact for experiential marketing?
What are some of the best activations you’ve seen?
How does experiential and digital interplay?
How do you measure ROI?

INFLUENCER
What does the future of influencer marketing look like for your brand?
How do you allocate budget for this?
How do you ensure authenticity and quality?
How do you measure ROI?

MEDIA
How to think about DCO across all my media -- Programmatic, Video, and Beyond?
How do we use data to create unique experiences for our audience?
First transparency, then viewabillity, what's the next hurdle and how can we get ahead of it?

TEAMS & TALENT
What does the New Agency Team Look Like?
How to win the talent war in 2018
Unique challenges for women in advertising

Round Table Leaders Include:
1. Chris Colborn, EVP Global Chief Design & Innovation Officer, R/GA
2. Christopher McNally, Managing Director, SapientRazorfish
3. Julia Koulbitskaya, Director Ecommerce, L'Oreal
4. Oliva Kupfer, Brand Manager, Diageo
5. Jonathan Pollak, eCommerce Marketing Manager, Verizon Wireless
6. Linsey Loy, Manager of Client Development, Fetch
7. Jason Newport, Head of Strategy, The Basement
8. Jackie Mockridge Mattina, SVP, Data and Analysis, Digitas
9. Jim Cavanaugh, Managing Director and Senior Vice President, Jack Morton Worldwide
10. Bryce Adams, Sr. Director, Partnerships, CYCLE
11. Beth Newman, Client Director, Liquid Agency

Metrics, Buying Models and the Incentives they Create
1:55pm - 2:20pm

Moderator:
Speakers:

Many of the challenges we face in digital advertising can be traced back to how transactions are structured and the resulting incentives. A shift to more transparent metrics and value-based compensation models holds the promise of aligning incentives around quality and away from the tonnage of cheap, game-able metrics.

The Next Era of Programmatic
2:25pm - 2:50pm

Moderator:
Kyle Dozeman, VP, Advertiser Solutions, US, PubMatic
Speakers:
Joshua Palau, VP of Digital and Omnichannel, Bayer US
Michael Mangione, Global Head of Digital Marketing and Personalized Customer Experience, Bose Corporation
Sarah Warner, Managing Partner, Digital Investment Lead, Programmatic and Video, Group M

Programmatic is no longer limited for direct response campaigns. We are seeing a significant increase in the amount of brand advertising spend moving from traditional insertion orders to automated channels. A recent industry focus on transparency, quality and control along with the continued attraction of real-time targeting and efficiency is pulling brand spend from more traditional means. Learn why this shift is happening now and how fellow marketers are leveraging programmatic solutions to make meaningful connections between consumers, content and brands.

Networking Break
2:55pm - 3:10pm

Coffee, Tea & We, the Women in Media, Marketing & Advertising
3:10pm - 3:45pm

Moderator:
Jane Lacher, EVP Strategy Group Director, Zenith
Speakers:
Elizabeth Gallagher, Chief Revenue Officer, Lineate
Wendy Wahl, VP Enterprise Marketing & Distribution, Aetna
Dawn Winchester, Chief Digital Officer, Publicis

Grab some coffee or tea from our onsite cafe and join us for a conversation on the state of the industry from a women's leadership point of view. From the shifting day to day inside the agency, to new industry wide diversity and inclusion initiatives, to a closer look at how some of today's best work is happening at the cross-roads of media and technology, women from across the space come together for an open conversation and a look forward.

From Advocates to Influencers
3:50pm - 4:15pm

Moderator:
Simon Frantz, Managing Editor, BBC
Speakers:
Courtney Colwell, Director, Content Marketing, American Express
Dave Karraker, VP of Marketing and Communications, Campari

Modern marketers can’t ignore the power of social. It has arguably been one of the fastest changing environments in digital marketing in the past five years. From social influencers, chatbots, ephemeral content, rise of augmented reality, and short form video - brands have more ways to engage with their audience than they’ve ever have before! Join Campari, Authentic Brands Group and Amex as they discuss the trends and challenges of the social media era.

How Tough Mudder Pivoted from King of the Mud Run to Leading Active Lifestyle Brand
4:20pm - 4:45pm

Speakers:

If content is still king, then storytelling is its queen, and Tough Mudder is on the forefront of cracking the code of what it means for brands to successfully navigate the new era of content marketing. In this session, hear from Jerome Hiquet, Chief Marketing Office of Tough Mudder, on how one live event company pivoted into a global sports media, content creation and active lifestyle brand by embracing live video, social and digital media platforms, product innovation to re-imagine what it means to tell brand stories and touch consumers in an authentic way. Hear examples of how Tough Mudder has remained innovative by launching new brand extensions and tapping strategic partners to differentiate and reinvent its content, engaging a global audience at scale.

Closing Remarks
4:50pm - 5:00pm

Moderator:
Chris Denson, Director, Ignition Factory and Host, Innovation Crush, OMD

MMS NY 2018 Highlights

SPONSORS

Sponsors

Parsec Media
Kochava
TripleLift
Foursquare
Pubmatic
Lineate

Partners

Cyberbia
Pureprofile
[a]listdaily
eMarketer

Advertiser and Agency Ticket Invitation Request

New York 2018
Apr 17th, 2018
eSpace New York
Add To Google Calendar