February 27, 2017

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

Speakers

Debra Bass

Debra Bass

President, Global Marketing Services
Leonid Sudakov

Leonid Sudakov

President, Connected Solutions
Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer
Kerem Tomak

Kerem Tomak

Chief Marketing Analytics Officer
Borja Castresana

Borja Castresana

Global CMO & CCO
Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive
Shiv Singh

Shiv Singh

SVP, Innovation & Strategic Partnerships
Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability
Winfried Daun

Winfried Daun

Group Head of Advertising, Brand Strategy and Media
Miguel Quiroga

Miguel Quiroga

Vice President of Digital, Innovation, & Growth
Gary Davis

Gary Davis

VP Global Consumer Marketing
Lisa Donohue

Lisa Donohue

Global Brand President
Dan Clays

Dan Clays

CEO UK
Darin Brown

Darin Brown

EMEA CEO
Chris Colborn

Chris Colborn

Chief Design and Innovation Officer
Yvonne O’Brien

Yvonne O’Brien

Group Chief Insight & Data Officer
Greg Johns

Greg Johns

Chief Digital Officer
Ilicco Elia

Ilicco Elia

Head of Mobile
Nick Vale

Nick Vale

WW Head of Planning
Ben Phillips

Ben Phillips

Global Head of Mobile
Klaus Polajner

Klaus Polajner

Head of Mobile
Charlotte White

Charlotte White

Global Strategy Partner
Jerry Daykin

Jerry Daykin

Global Digital Partner
Meridith Miller

Meridith Miller

Head of Commercial Partnerships
Benjamin James

Benjamin James

Executive Creative Director
Michael Weaver

Michael Weaver

VP Product Strategy
Jason Cooper

Jason Cooper

General Manager Mobile
Martin Swant

Martin Swant

Staff Writer
Debra Bass

Debra Bass

President, Global Marketing Services - Johnson and Johnson

Debra is President of Global Marketing Services at Johnson & Johnson (J&J) Consumer Companies. In this capacity, she is responsible for leading development of world-class marketing capabilities to drive transformational business growth behind J&J’s $14B portfolio of global and regional brands. Her key focus is on developing a modern marketing playbook which speaks to a new world order of business/brand building fusing classical marketing discipline with new ages practices to compete in a constantly connected, omni-channel “flat” world.

Prior to his role, Debra was Global President of the $2B+ Global Baby Care Franchise. In this capacity, she was responsible for delivering the long term growth strategy of the Baby Care Needs State, building a pipeline of innovation and strengthening brand equities behind a portfolio of brands including: the iconic JOHNSON’S™ global mega-brand, AVEENO BABY™, PENATEN™, ELSKER™, and DESITIN™.

Debra has a broad base of experience gained through diverse industry, company, and brand experiences in both the Consumer Packaged Goods and Healthcare industries. While at J&J, Debra has held leadership positions in both the Consumer and Medical Devices Sectors. She also spent time at Bristol Myers Squibb and Panasonics Consumer Electronics Company. Debra started her career at Procter & Gamble in Brand Management on the Tide Brand and also spent time in the Beauty Care Sector in both Global and Regional Roles in the Cosmetics business.

Debra is actively committed to advancing Women’s Leadership. At J&J Companies, she serves on the Global Women’s Leadership Initiative Steering Committee. Debra also serves on the P&G Alumni Women’s Forum Steering Committee. Most recently, Debra was recognized with a Tri-State Diversity “Most Powerful and Influential Women” award for her commitment to Women.

Debra holds a B.A. in Public Policy from Duke University and an M.B.A. in General Management from the University of Michigan, Ross School of Business.

Leonid Sudakov

Leonid Sudakov

President, Connected Solutions - Mars Petcare

Leonid joined Mars in 2008 as VP Marketing, Wrigley Europe. In 2012 he was appointed as Vice President of Marketing Strategy at Mars, Incorporated. In 2013 Leonid became Chief Marketing Officer of Global Petcare and the guardian of Mars Petcare’s billion-dollar brands, leading the development of the global portfolio strategy and growth agenda. In 2016, Leonid moved to the new role as Global President, Connected Solutions to lead consumer technology, diagnostics and data and analytics ventures of Mars Petcare. Leonid is passionate about the health and well-being of his very diverse pet family: horses Irma, Fleur, and Grace; donkeys Django, Hugolin, Olive and Pitchouline; and a very independent cat Snowflake.

Raja Rajamannar

Raja Rajamannar

Chief Marketing & Communications Officer - MasterCard

Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.

Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. A truly global citizen, he has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.

Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. During his tenure at WellPoint, he led the company’s strategic direction and had enterprise-wide oversight for Marketing, Innovation, Corporate Development & Ventures, Consumer Data Analytics, Digital and International Operations. He also led WellPoint’s $10 billion Medicare Advantage business. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments, where he was responsible for transforming the company’s credit card business model and strategies. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region. Prior to Citigroup, he held a number of senior marketing positions with Unilever in India.

Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University

Simon Sproule

Mr. Simon Sproule has been Vice President and Chief Marketing Officer for Aston Martin Lagonda since November 2014. His responsibilities include global marketing, public relations, brand communications, corporate social responsibility and internal communications. Simon reports to Dr.Andrew Palmer, President & Chief Executive Officer of Aston Martin Lagonda.

Prior to Aston Martin, Simon served in executive marcom positions for Tesla Motors in California and between 2003 and 2014, for Nissan Motor Company based primarily at Nissan's global HQ in Japan. Simon started his career in 1992 with Ford Motor Company, initially in the UK and then in the US. Between 2000 and 2003, and while the brands were under Ford ownership, Simon led communications in North America for Jaguar, Aston Martin and Land Rover. In 2003 Simon joined Nissan North America as Vice President for Communications and a year later was moved to Japan to take up the role of Corporate Vice President for Global Communications.
Simon has been recognized numerous times by the media and industry organizations for his career achievements including being named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit and in 2013, given an ‘All Star Award’ for Public Relations by Automotive News.
Born in Hampshire, England, he holds a Bachelor of Science in Geography from the University of London. Simon resides in London, UK.

Jaime Del Valle Sansierra

Spanish born and raised Jaime del Valle is the CMO for the L’Oréal group in Spain, a newly created role in charge of Media, Consumer and Market Insights, eCommerce and Digital Technology.

This role provides strategic support to all the business units and is responsible for the acceleration of the digitalization of the business that the L’Oréal Group has embarked on Globally.

Previous to this, he spent 13 years in General Motors holding several Marketing, Advertising and Digital positions in Europe, Latin America, Africa, M. East and Asia Pacific.
Jaime has a Bachelor’s degree in Business Administration by Universidad Autónoma de Madrid (Spain) and a degree in International Marketing by the University of Stockholm (Sweden).

He is married and has two daughters with names that are spelled and pronounced the same everywhere they have lived in.

Kerem Tomak

Kerem Tomak

Chief Marketing Analytics Officer - Sears Holdings

Kerem brings more than 15 years of experience as a marketing scientist and executive. He has expertise in the areas of omnichannel and cross-device attribution, price and revenue optimization, assessing promotion effectiveness, yield optimization in digital marketing and real time analytics. He has managed mid and large-size analytics teams in Fortune 500 companies and delivered large scale analytics solutions for marketing and merchandising units. His out-of-the box thinking and problem solving skills led to 4 patent awards and numerous academic publications. He is also a sought after speaker in Big Data and BI Platforms for Analytics.

Borja Castresana

Borja Castresana

Global CMO & CCO - Desigual
Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive - Bank of America

Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express.  He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.  

Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards.  Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology.  Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others.  In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

Shiv Singh

Shiv Singh

SVP, Innovation & Strategic Partnerships - Visa

Shiv Singh is a senior vice president in the innovation and strategic partnerships group at Visa, where he is responsible for driving the go-to-market strategy for some of the company’s most disruptive products and innovations. As a recognized marketer with a background helping brands transform with the rise of digital, he is also focused on guiding major Visa clients around the future of payments and their own go-to-market strategies. In his prior roles at Visa, Shiv was responsible for launching the Visa brand and communications platform, driving Visa’s digital marketing transformation including the re-imagination of Visa.com across 120 countries, managing global media partnerships and leading marketing innovation programs.
                                                                                                         
Shiv has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 marketer (no. 11). The award winning and business results producing work done by he and his teams have been recognized by leading industry and consumer publications from Fortune magazine and Adweek to Forbes and The Harvard Business Review. He is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, The Huffington Post and other publications.

Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability - Shell

Malena’s responsibilities at Shell include the corporate #makethefuture global brand campaign and ensuring cross group Brand communications excellence. She launched #makethefuture globally in September 2014 with the unveiling of the world’s first player powered football in Morro da Mineira, Rio de Janeiro Malena has oversight on the strategy and delivery of #makethefuture, which illustrates how Shell develops and supports bright energy ideas that power human progress in communities.

The #makethefuture Morro da Mineira project was recognized with a Cannes Lion in 2015 and also received the International Creativity Award at the Media & Marketing (M&M) Global Awards 2015. Shell was also won International Advertiser of the Year at the M&M Global Awards. In 2015, following the success of the Morro da Minerira pitch, Malena launched the second kinetic pitch at the Federal College of Education, Lagos Nigeria working with music superstar Akon to launch a music video featuring the pitch to bring recognition to the brand. The ‘Tell me we’re ok’ video gained over 35 million views across Facebook and YouTube and Advertising Age ranked the Akon video as the 9th most shared viral video in the US.

Malena has ensured that in 2016 the #makethefuture campaign has continued to gain momentum and recognition. Malena launched the ‘Best day of my life’ music video which saw 6 music artists (Jennifer Hudson, Pixie Lott, Steve Aoki, Tan WeiWei and Yemi Alade) collaborate in a unique interative music video draw attention to 7 bright energy ideas demonstrating that collaboration is key to achieve more and cleaner energy. The music video continues to perform well with combined YouTube and Facebook views of over 331 million. The launch moment in Santa Marta, Rio (where one if the 7 energy ideas is based) featured a Facebook livestream and secured 150 pieces of global news coverage.

The end of 2016 saw another of the bright ideas featured in the music video have it’s own activation. The GravityLight 50-night roadshow saw Malena continue the #makethefuture campaign with another successful activation. The tour visited 50 locations across Kenya demonstrating how a light powered by gravity could help replace kerosense fueled lamps and improve lives. The tour had Nigerian superstar Yemi Alade visit and daily snackable content saw the continued message of collaboration and celebration of GravityLight as a bright idea.

Originally from Argentina, Malena started her marketing career as a Junior Brand Manager for Quilmes Beer (INBEV). She has experience in both agency (working on accounts like Disney and Nike), and corporate business (marketing at Telefónica, Novartis and Nestlé).

Malena has a degree in Business Administration and a Masters from Harvard in Business Economics. Malena has work and lived in Buenos Aires, Sao Paulo, Bogota, Montevideo, Boston, Miami, Geneva and Zurich.

Malena lives in Switzerland with her husband and twins. She is fond of classical music and is an amateur cook.

Winfried Daun

Winfried Daun

Group Head of Advertising, Brand Strategy and Media - UBS

Winfried Daun is Group Head of Advertising, Brand Strategy and Media for UBS, a Swiss global financial services firm and the world’s largest wealth manager. Over the past 16 years, Winfried has held different positions in consulting, marketing and branding. Currently, he has group-wide and global responsibility for advertising, branding, social media and brand journalism. In this function, he also oversees UBS's global brand re-launch, started in 2015. Winfried holds a PhD in Economics and lives in Zurich, Switzerland, with his wife and daughter.

Miguel Quiroga

Miguel Quiroga

Vice President of Digital, Innovation, & Growth - Verizon Fios

Miguel Quiroga is Vice President of Digital, Innovation, & Growth at Verizon Fios. In this role, he is responsible for the P&L, Customer Experience, Sales, and Digital Transformation practice for Digital, Retail, and Live sales functions. His primary focus is to drive an end to end tailored experience across all customer touchpoints to maximize customer experience and profitability. Miguel is passionate about bringing together the best of people, process, and technology to deliver great customer experiences. Prior to his current role, Miguel built the practices for Digital and Customer Experience for Verizon Fios. Earlier, he served in various technology Director roles in Employee Experience, CRM and Sales operations, capital planning, and program management functions. Miguel holds an MBA from Columbia University and a BS in Computer Science from The University of Texas at Dallas. He serves on the National Advisory Council of DonorsChoose.org. He is also a member of HITEC, a global leadership organization of Hispanic business and technology executives.

Gary Davis

Gary Davis

VP Global Consumer Marketing - Intel Security

Gary Davis is the worldwide marketing lead for Intel Security’s Consumer, Mobile and Small Business (CMSB) organization. In this role he oversees the strategies and plans that drive brand/product consideration, preference, and demand globally. Gary is primarily responsible for optimizing the CMSB business for success and ensuring marketing superiority for the Company’s portfolio of products around the world. He closely follows technology and marketing topics to understand how they intersect and influence the behaviors of consumers. Gary is also considered an online security expert frequently discussing security threats and trends.

Gary has appeared on multiple business and consumer lifestyle broadcast outlets, including CBS News, CNBC, FOX News, Bloomberg, WSJ MoneyBeat and several Bay Area television stations; and quoted in the New York Times, the Wall Street Journal, USA Today, Money Magazine, CNN, Forbes, TIME Magazine, LA Times, Huffington Post, MSNBC, PC Magazine, CNET, and PC World. He is a sought-after speaker discussing contemporary marketing techniques and activities. Prior to joining McAfee, he held senior leadership positions for more than 15 years in technology companies. Gary served on the board of directors of the National Cyber Security Alliance (NCSA).

Lisa Donohue

Lisa Donohue

Global Brand President - Starcom Worldwide

As Global Brand President for Starcom Worldwide and member of the Publicis Media global leadership team, Lisa Donohue is driving a next-generation media agency focused on the convergence of media, technology and creativity. Starcom Worldwide is the leading global media agency brand within Publicis Media, part of Publicis Groupe, driving more than $26 billion in global media billings for client partners. In her role, Lisa is responsible for global brand vision, culture, partnerships, talent and product excellence, and is enabling the design of unique human experiences with impressive results.

Most recently serving as Starcom USA CEO, Lisa guided that office to exceed challenges on behalf of the world’s leading marketers and new establishment brands, including Airbnb, Samsung, Procter & Gamble, Bank of America, Kellogg’s, Kraft Heinz, Visa and more. In this role she led $10.3 billion in media billings and more than 1,100 employees spanning four U.S. office locations. She drove Starcom's industry-leading digital offering and built out the agency’s data and analytics practice.

During her six-year tenure as U.S. CEO, Lisa led Starcom to be the most awarded media agency in the country, winning a total of 571 industry awards. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, Media Network of the Year at Festival of Media and Media Network of the Year at the Cannes Lions International Festival of Creativity. For the last three years, the SMG Chicago office dominated the WARC 100, the annual list of top agency brands based upon performance in effectiveness and strategy industry competitions.

In addition to her Starcom U.S. CEO duties, Lisa oversaw business units including Halogen and Local Spectrum, comprising direct response media and directory marketing, and global practices including the SMG Global Product Committee, the Human Experience Strategist practice and Audience & Measurement Solutions. She was also a member of Starcom Mediavest Group’s global executive team for the past six years.

Prior to assuming the CEO role at Starcom, Lisa served as President, Truth & Design at sister agency Mediavest in NYC. In addition she also oversaw the agency’s digital practice, P&G-dedicated investment group and product development team, helping Mediavest garner 25 award winners and finalists in her last 12 months.

Prior to her time at Mediavest, she worked her way up to EVP, Managing Director at Starcom on accounts including Morgan Stanley / Discover Card, Nintendo and Altria. Since launching her career in 1987, she has exhibited strong strategic thinking on a variety of accounts including Kellogg’s, General Motors, Mars, Miller, NYSE, P&G, Samsonite and Sony.

Lisa was awarded the Chicago Advertising Federation’s Advertising Woman of the Year in 2011, as well as Adweek’s 2011 Executive Media All-Star. In 2006 Advertising Age recognized her as a Woman to Watch. In addition, Lisa is a frequent panelist and public speaker at key industry conferences including New York Advertising Week, mainstage at Cannes Lions Festival of Creativity, Association of National Advertisers Masters of Marketing, the 4A’s Transformation Conference, Interactive Advertising Bureau Annual Leadership Meeting and Adobe Marketing Cloud Summit, to name a few.

Lisa is President of the Board of Trustees of Milton Academy in Massachusetts, serves on the She Runs It (formerly Advertising Women of New York) Board of Directors, the 4A’s Board of Directors and Media Leadership Council, the Twitter #Influence Council, and is a member of The Chicago Network and the Economic Club of Chicago. She is a graduate of Brown University and a loyal Brunonian.

Dan Clays

Dan Clays

CEO UK - OMD UK

Dan Clays is CEO of OMD UK. The agency was awarded Marketing Agency of the Year by the Drum in 2016 and counts McDonalds, EasyJet, PespsiCo, PSA and Google as its clients. His passion for understanding the dynamic nature of the consumer landscapes keeps the media agency at the forefront of market trends and in 2015, he led the relaunch of OMD UK’s shift to become a marketing performance business capable of earning clients a greater share of people’s lives.

Dan began his media agency career at Carat and then PHD before becoming Managing Director of digital specialist agency Quantum in 1999 and being part of the management team that sold the business to Havas ten years later in 2009 as part of the launch of Arena in the UK. He moved to OMD as Managing Director in the 2012.
At the start of 2016, the Gunn Report named OMD as the most awarded media agency in the world for the tenth consecutive year.

Sven Weisbrich

Sven joined UM in 2013 as the CEO. He started his career at Mindshare (WPP) before he joined UM (IPG Mediabrands) to focus on digital media strategy to help organizations such as Unilever, Kraft Foods, Nike and PlayStation tap into the digital space.

In 2008 he joined the creative industry as a Strategy Lead for Razorfish (today Publicis Groupe) to drive the digital business transformation of their brands such as The Coca-Cola Company and Novartis. At this time, Sven invented Connections Planning, a new discipline and planning methodology. When he joined Wunderman (WPP) he used his experience in media, creative and data to develop digital CRM strategies for the consumer electronics, healthcare and FMCG industry.

Sven is keen to reposition media as a business driver through blurring the lines between science and art.

Iain Jacob

Iain has worked within Publicis Groupe since 2000 after selling Motive Communications, the media agency he co-founded in 1995. During his 16 year tenure with the Groupe, he has held a number of key leadership roles, most recently as Chief Executive Officer, EMEA of the newly formed Publicis Media.

Before being promoted into his current role, Iain held the position of President EMEA for Starcom Mediavest Group (SMG) and was responsible for leading the strategic direction and management of SMG’s operations across Europe, the Middle East and Africa, with a remit to drive growth and further accelerate the digital transformation of the organisation across the region.

Under his leadership, SMG EMEA grew and transformed to where over 50% of revenue was derived from digital, content and data analysis. Most recent wins for SMG included the global accounts for Asics, TomTom and Etihad Airways, all of which were anchored in the EMEA region and sizeable local wins including Telenor in Sweden and Lidl in the UK and France. Iain was integral to SMG’s acquisition drive which included AKOM 360, Germany’s leading full-service digital marketing consultancy; and South Africa-based Lighthouse Digital, a leading performance marketing agency.

Darin Brown

Darin Brown

EMEA CEO - POSSIBLE

Darin is one of the few Advertising veterans that has spent equal time in ATL advertising and pure-play digital. He started his career in 1990 at Leo Burnett Canada where he rapidly rose through the ranks of client service developing 360 degree campaigns for P&G, Kraft General Foods, Cadbury and Bell Canada. Darin was also an early believer in digital and, in 1995, created Leo Burnett Interactive.

In 1997, he and his wife moved to the US. Riding the dot com boom and bust, Darin and a handful of other executives first created and then consolidated the industry ultimately building Razorfish – selling it first to Microsoft in 2007 as part of a $6.6B deal and then to Publicis in 2009.

After a four-year stint at Crispin Porter & Bogusky, where he founded their London office and integrated their Swedish operations, he joined POSSIBLE to run and build the EMEA business. Over the last two years, he has successfully restructured the London and Polish operations, returning them to profitability and growth; found & acquired a digital agency in Germany to further expand POSSIBLE’s footprint; and lead & won pitches for Danone, Nestle, and Adidas to name a few.

The EMEA business now consists of offices in London, Munich, Katowice, Budapest, Moscow and offshore operations in Buenos Aires and Pelotas.

Mauricio Sabogal

Mauricio Sabogal

Global CEO - Kinetic

Global Executive with over twenty five years experience in Media, Advertising and Marketing business, working for very well recognized multinational media and communications companies. Extensive experience in setting up and developing marketing and advertising agency networks across the world, positioning them as industry leaders and innovators, 10 years dedicated to marketing research, especially in the field of digital media audience measurement and more than 15 years developing global media agencies in US, Europe, Latin America and Asia, being the first Latin American appointed as Global CEO in this industry (2012) . Most important Latino in the media agency business according Ad Age (2010).

Chris Colborn

Chris Colborn

Chief Design and Innovation Officer - R/GA

As Chief Design and Innovation Officer, Chris focuses on R/GA’s core mission to build our clients’ brands and businesses. Specifically, by helping our clients uncover customer needs, define brand purpose, assess category adjacencies and anticipate technology adoption, in order to identify strategic whitespace for disruptive ideas.

Chris has a global remit, and drives the development and integration of R/GA’s offices and capabilities worldwide, especially at the intersection of Business Transformation and Products & Services Innovation. In addition to advising some of the world’s largest and most innovative companies, he mentors agile Internet of Things (IoT) start-ups via the R/GA Accelerator.

During his 16 years at R/GA, Chris established our systematic design practice, founded and championed our Experience Design and Experience Strategy teams, expanded our global client portfolio, and cultivated design thinking to generate groundbreaking brand experiences as R/GA’s first Chief Experience Officer.

With 25+ years of academic and professional experience across business, design, and engineering, Chris acts as a point of integration within R/GA, as we evolve our mission in the Connected Age. He is an executive member of the International Academy of Digital Arts and Sciences as well as an inaugural member of the Architizer A+ international jury.

Yvonne O’Brien

Yvonne O’Brien

Group Chief Insight & Data Officer - Havas Media Group UK

Yvonne is group chief data & insight officer for Havas Media Group in the UK with responsibility for data strategy, science and analytics as well as insight capability. Prior to joining Havas in 2015, Yvonne was MD for IPG’s Marketing Sciences division. Yvonne is especially interested in the role that data can play in re-engineering consumer insight as well as how it powers content marketing. She has worked in data & insight for over twelve years.

Jon Carney

Jon Carney is Chief Digital Officer for McCann Worldgroup across EMEA.

Jon works with international clients and local market agencies to deliver the group’s digital strategy. He heads a group of 45 digital leaders across McCann Worldgroup in Europe, and has global digital responsibility for a range of clients.

McCann Worldgroup includes pure-play digital agencies such as MRM and Momentum, e-commerce specialists Optaros-MRM as well as the fully-integrated, global communications agency McCann. Global clients include Nestle, Mastercard, L’Oreal and Microsoft.

Jon was founder and CEO of Marvellous, which later became part of Isobar and pioneered defining mobile as a creative platform for brands. He has also led client accounts at digital agencies Differentis, Electronic Ink and Somewhat, defining strategy and systems integration, user experience, product and service design with clients including Vodafone, adidas, Coca-Cola, Nokia, the BBC. Two of his recent achievements were as the executive creative director on Chelseafc.com, a project that secured the club a record sponsorship deal with Yokohama; and as a consultant helping the BBC shape the next generation of digital products for music and radio.

Jon has worked in advertising and communications for over 30 years and in digital for 17, and says his first love was advertising, but he is firmly married to technology.

Greg Johns

Greg Johns

Chief Digital Officer - Canvas Worldwide

Greg Johns is the EVP, Chief Digital Officer at Canvas Worldwide, a newly formed media agency in Los Angeles. His background spans multiple disciplines and markets, with expertise in digital analytics, digital technology platforms, digital operations as well as global digital strategy and investment. Greg also oversaw Canvas’ two main clients, Hyundai and Kia while at Initiative. He previously led the digital group at PHD in Los Angeles, overseeing a diverse group of clients including Mitsubishi, Overture Films and California Lottery. With PHD New York, Greg oversaw all digital operations and platforms for North America before moving to Omnicom Media sibling agency Annalect. There he served as Director of Media Technology, providing his digital strategy and investment expertise in the building of a wide array of technology solutions across OMG’s stable of Fortune 500 clients. Greg then returned to the automotive sector as Global Digital Lead on General Motors with Carat Detroit, overseeing both global digital strategy as well as Chevrolet US digital strategy and investment. Greg is a graduate of the Marshall School of Business at USC.

Tom Edwards

Epsilon is a global leader in data, marketing and technology enablement. As the Chief Digital Officer for Epsilon’s agency business, Tom is guiding Epsilon agency clients as a trusted advisor to meet the business needs of today while integrating innovative new technologies and partners to prepare for the next evolution of digital marketing.

Tom leads various functions within the agency including: research, brand & data planning, digital strategy & experience teams (PM, UX, Tech), social media teams as well as the agency innovation practice.

Tom also oversees digital thought leadership for Epsilon’s agency business and regularly publishes original content and provides media commentary for publications such as: Mashable, CNBC, Digiday, Adweek, iMedia, International Business Times, ClickZ, Momentology, and many more while also speaking regularly on behalf of Epsilon’s agency business at various industry events.

Tom also oversees digital strategy and programs for agency clients and is focused on merging the art + science of Epsilon’s robust agency service offerings which include all facets of digital services from proprietary data assets, consumer engagement consulting, omni-channel activation, content and social marketing, mobile strategy, shopper marketing and innovation strategy.

For the past 16 years, Edwards has been among the most notable executives within the digital industry, and in 2014, was named an iMedia Agency Marketer of the Year finalist. Prior to Epsilon, Edwards was EVP, Strategy and Innovation, Digital, for Omnicom owned The Marketing Arm. Previously, he was SVP, Digital Strategy and Emerging Technology for Red Urban, part of DDB Worldwide. He also served as CMO for cloud-based social solution provider INgage networks.

Jordan Cohen

Jordan Cohen is a well-known industry veteran and frequent speaker, author, and media spokesman on a wide variety of digital marketing topics, whose insights have been featured in The New York Times, USA Today and the Wall Street Journal, among other major media outlets. As Chief Marketing Officer for Fluent, the industry's leading customer acquisition platform, he is responsible for all strategic marketing, branding, demand generation, communications, and strategic partnership programs. Cohen played an instrumental role in Fluent's successful acquisition in late 2015 by IDI, Inc., and went on to lead projects spanning from the company's recent rebrand, to its high profile role in the 2016 presidential election cycle. 

Prior to joining Fluent, Cohen served as Vice President of Marketing for real-time email technology innovator Movable Ink, where he rapidly established the company as a well-known entity in the email marketing space. Before Movable Ink, Cohen served as Vice President of Business Development for mobile advertising start-up Pontiflex, and earlier in his career, held senior marketing roles at Unica (now part of IBM), Goodmail Systems, Epsilon, and the DMA. Cohen graduated from the University of Michigan, Ann Arbor with a BA in Communication Studies.

Ilicco Elia

Ilicco Elia

Head of Mobile - DigitasLBi

Ilicco joined global marketing and technology agency DigitasLBi as Head of Mobile in 2011. With overall responsibility for product development and innovation, Ilicco heads up the agency’s mobile team, developing mobile strategies for the agency’s portfolio of global brands, and helping them take advantage of the ubiquity of mobile as an integral part of DigitasLBi’s blended offering.

Ilicco has been named as one of the UK’s top 100 most influential people in media by The Guardian and was placed at #7 in The Drum’s Mobile Top 50 list.

Nick Vale

Nick Vale

WW Head of Planning - Maxus

As a passionate practitioner of Communications Planning, Nick balances the complexities of data with the magic of creativity by building future-facing approaches and ideas for all Maxus’ agencies and clients.

In his role as Worldwide Head of Planning, Nick takes overall responsibility for planning, the strategic and creative product and is the architect of Maxus’ positioning and approach globally. He oversaw the global roll out of ‘Change Planning,’ a robust and agile approach to planning that factors in client business objectives from the start and ensures that marketing campaigns deliver for the clients’ bottom line.

Before arriving at Maxus, Nick spent 6 years with MEC as Planning Partner leading their Global Planning unit and working across the Global MEC client portfolio, as well as delivering specialist consultancy projects worldwide. He has also worked at Starcom, leading Levi’s, Nintendo and Optimedia in both US and UK account director roles.

Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe, is a regular speaker at industry events and conferences and has contributed to several books on Communications Planning.

Nick is a keen traveller and cultural tourist – and balances this with serial house moves and many tiny offspring.

Ben Phillips

Ben Phillips

Global Head of Mobile - Mediacom

As Global Head of Mobile, Ben works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.

With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.

MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns.

The agency’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.

Klaus Polajner

Klaus Polajner

Head of Mobile - Ansible

Klaus started to work in the mobile business in 2011 and developed concepts for mobile solutions. After joining the IPG network in 2014 he combined his knowledge from product development with media strategy. In his position as Head of Mobile, he is responsible for developing mobile media strategies for the entire DACH-region. It is his mission to really engage clients on their most personal device, their smartphone, instead of annoying them and deliver measurable results. Therefore, it its absolutely necessary to understand the intent of an user. In close cooperation with Google and their micro moments approach, Klaus presents tailor-made strategies for different branches.

Charlotte White

Charlotte White

Global Strategy Partner - Carat

Charlotte White has 20 years of industry experience at a global, regional and local level, including a 3 year spell in China. She has worked across a variety of sectors and brands, including MasterCard, Microsoft, Bacardi, Renault and Philips.

She joined Carat two years ago to lead Global Strategy on MasterCard. She has also taken on global strategy leadership for Beiersdorf and is responsible for Carat’s “Building Trust in the Digital Economy” initiative.
Before Carat, Charlotte was at UM where she headed up Comms Planning for EMEA, developing central strategy for clients and also guiding local markets on strategy development. In 2008 she was named a global Innovator of the Year by the Internationalist magazine.

Jerry Daykin

Jerry Daykin

Global Digital Partner - Carat

Jerry Daykin is a marketer who helps global brands make sense of media in a digital world. In his role as Global Digital Partner, he works to define Carat’s digital approach across global clients, and in particular leads Global Media Partnerships. Daykin is a passionate speaker and regularly writes thought leadership pieces for The Guardian and The Drum, along with his own LinkedIn blog.

As Global Digital Partner, he works to ensure world class leading approaches to global media partnerships across the network, to ensure a range of global clients can accelerate their capabilities and make the most of platforms like Facebook, Twitter & YouTube. He is helping shape how many of the world’s biggest brands approach social media & content, as well as changing the way Carat itself thinks about digital marketing.

Previously working client side at Mondelez, he defined their regional & global approach to media, digital & content marketing for over 5 years. He has worked with brands like Cadbury, Oreo, Trident & Milka, shaping their 'Storytelling at Scale' approach and rolling it out to over 50 markets. He initially joined Carat to lead Digital specifically on the Mondelez account, before moving into the global digital team.

Meridith Miller

Meridith Miller

Head of Commercial Partnerships - Mopub

Head of Commercial Partnerships, MoPub, Meridith oversees all third-party partnerships and relationships for MoPub. Her focus is enabling all the partnerships that matter for MoPub's business and clients - publishers and buy-side alike - with anemphasis on data, measurement, and analytics. Prior to MoPub she spent time in publisher development at Admeld and Google. She earned a degree in Political Science from the University of Sand Diego, andherlaw degree from the University of San Francisco School ofLawin 2008.

Benjamin James

Benjamin James

Executive Creative Director - J Walter Thompson New York

Ben James is an Executive Creative Director at J. Walter Thompson New York, overseeing creative on Listerine, Northwell Health, Nestle and various other brands. From 2008 to 2011, he was with CAA (Creative Artists Agency) as a creative director/marketing agent, working for Diageo, Gap, Virgin Australia, and for entertainers such as Miley Cyrus. He began his career at Crispin Porter + Bogusky Miami/Los Angeles. His work has garnered accolades from the advertising and entertainment industries, including Cannes Lions, D&AD, Sundance Film Festival, MTV Video Music Awards, One Show and ANDYs, among many others.

Michael Weaver

Michael Weaver

VP Product Strategy - Media Math

Michael Weaver is a seasoned industry leader and innovator, bringing over two decades of digital advertising experience to MediaMath. He is responsible for guiding MediaMath’s channel advertising efforts across Mobile, Video, Audio, Social and Out of Home (OOH) for programmatic media in RTB, Direct, Private Marketplaces and other media buying methodologies. Prior to MediaMath, Michael was a key player in driving advertising revenue at Microsoft, Crisp, Phluant Mobile, Hipcricket and Waterfall. He also helped shape both desktop and digital advertising as the first employee of Bluestreak and founder of Third Screen Media, and is a regular speaker at industry events including ad:tech, Cannes Lions, CTIA, MMA and OMMA events.

Jason Cooper

Jason Cooper

General Manager Mobile - Integral Ad Science

Jason joined Integral Ad Science in early 2014 to manage the development and strategic direction of the mobile product offering. Jason has 15 years of experience in the mobile space in Europe and Asia Pacific. He has cross-functional experience in technology, product, and business development, and has held senior roles for a number of mobile advertising companies. In 2012, Jason founded and served as CEO of Simplytics, the world’s first agency-side ad server that focused on brand safe measurement for mobile apps and sites. He was responsible for securing Simplytics as the preferred mobile ad server for Starcom EMEA, Omnicom EMEA, and other high-profile agencies. IAS acquired Simplytics in 2014.

Jason holds a Bachelor’s degree in Business from Auckland University of Technology.

Martin Swant

Martin Swant

Staff Writer - Ad Age

Marty Swant is a Staff writer at Adweek in New York City, where he writes about the tension between media and technology related to digital advertising and emerging technologies such as virtual reality and artificial intelligence. Swant previously reported for Adweek from Silicon Valley, and before that covered state politics in Alabama for the Associated Press.

MMS at Mobile World Congress 2017

As an official media, marketing and advertising partner event at Mobile World Congress, MMS will be at the forefront of the global conversation about the future of mobile and innovations across connected technology. This year we’ll be covering the hottest topics and trends in mobile: marketing, customer experience, technology and advertising.

Agenda

  • Speakers

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

  • Speakers

    Raja Rajamannar Chief Marketing & Communications Officer, MasterCard
    Raja Rajamannar

    Raja Rajamannar

    Chief Marketing & Communications Officer
    MasterCard

    Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.

    Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. A truly global citizen, he has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.

    Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. During his tenure at WellPoint, he led the company’s strategic direction and had enterprise-wide oversight for Marketing, Innovation, Corporate Development & Ventures, Consumer Data Analytics, Digital and International Operations. He also led WellPoint’s $10 billion Medicare Advantage business. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments, where he was responsible for transforming the company’s credit card business model and strategies. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region. Prior to Citigroup, he held a number of senior marketing positions with Unilever in India.

    Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University

  • Moderator

    Jason Cooper General Manager Mobile, Integral Ad Science
    Jason Cooper

    Jason Cooper

    General Manager Mobile
    Integral Ad Science

    Jason joined Integral Ad Science in early 2014 to manage the development and strategic direction of the mobile product offering. Jason has 15 years of experience in the mobile space in Europe and Asia Pacific. He has cross-functional experience in technology, product, and business development, and has held senior roles for a number of mobile advertising companies. In 2012, Jason founded and served as CEO of Simplytics, the world’s first agency-side ad server that focused on brand safe measurement for mobile apps and sites. He was responsible for securing Simplytics as the preferred mobile ad server for Starcom EMEA, Omnicom EMEA, and other high-profile agencies. IAS acquired Simplytics in 2014.

    Jason holds a Bachelor’s degree in Business from Auckland University of Technology.

    Speakers

    Meridith Miller Head of Commercial Partnerships, Mopub
    Meridith Miller

    Meridith Miller

    Head of Commercial Partnerships
    Mopub

    Head of Commercial Partnerships, MoPub, Meridith oversees all third-party partnerships and relationships for MoPub. Her focus is enabling all the partnerships that matter for MoPub's business and clients - publishers and buy-side alike - with anemphasis on data, measurement, and analytics. Prior to MoPub she spent time in publisher development at Admeld and Google. She earned a degree in Political Science from the University of Sand Diego, andherlaw degree from the University of San Francisco School ofLawin 2008.

    Alex Newman

    Alex is the OMG MD for mobile across EMEA, and as such leads our approach to ‘mobility’ across the organisation.  Under his watch our service offering has evolved to encompass all elements involved in ensuring a client maximizes the mobile opportunity spanning strategy, product design and development, UX/UI design, media planning and buying, and programmatic trading.  Alex’s team describe themselves as a bunch of creative technologists who work with clients to solve their business issues from a technology first perspective.  His team spans the region and is able to deliver a consistent level of service across the multiple markets that make up the EMEA region.  

    Alex has worked in the mobile industry for over ten years, beginning when he first launched OMDUK’s mobile planning and buying operation in pre-iPhone days. During that period he oversaw the departments rapid growth in terms of the number of client projects and revenues generated, as well as generating a reputation for delivering high quality work, backed up by a number of high profile award wins including a Festival Of Media award for the best use of mobile, a Cannes Lion for best use of technology and an IAB creative showcase award. 
     
    In 2011 Alex was promoted to his current regional role, which works across all OMG agency brands. Subsequently, Alex has been shaping and developing all OMG companies approach to mobility, helping develop a product set that ensures we are able to lead the conversation and advise our multi-national clients on how to maximize new business opportunities offered by today’s rapidly developing mobile technologies.  
     
    Alex is a recognised industry figure speaking at events such as the GSMA Mobile world congress, DMexco, Doubleclick’s CAB event, and various IAB, MMA and DMA events.  Alex also sits on Microsoft’s mobile advisory committee, and the IAB’s mobile leadership council.

  • Moderator

    Charlotte White Global Strategy Partner, Carat
    Charlotte White

    Charlotte White

    Global Strategy Partner
    Carat

    Charlotte White has 20 years of industry experience at a global, regional and local level, including a 3 year spell in China. She has worked across a variety of sectors and brands, including MasterCard, Microsoft, Bacardi, Renault and Philips.

    She joined Carat two years ago to lead Global Strategy on MasterCard. She has also taken on global strategy leadership for Beiersdorf and is responsible for Carat’s “Building Trust in the Digital Economy” initiative.
    Before Carat, Charlotte was at UM where she headed up Comms Planning for EMEA, developing central strategy for clients and also guiding local markets on strategy development. In 2008 she was named a global Innovator of the Year by the Internationalist magazine.

    Speakers

    Jaime Del Valle Sansierra

    Spanish born and raised Jaime del Valle is the CMO for the L’Oréal group in Spain, a newly created role in charge of Media, Consumer and Market Insights, eCommerce and Digital Technology.

    This role provides strategic support to all the business units and is responsible for the acceleration of the digitalization of the business that the L’Oréal Group has embarked on Globally.

    Previous to this, he spent 13 years in General Motors holding several Marketing, Advertising and Digital positions in Europe, Latin America, Africa, M. East and Asia Pacific.
    Jaime has a Bachelor’s degree in Business Administration by Universidad Autónoma de Madrid (Spain) and a degree in International Marketing by the University of Stockholm (Sweden).

    He is married and has two daughters with names that are spelled and pronounced the same everywhere they have lived in.

    Borja Castresana Global CMO & CCO, Desigual
    Borja Castresana

    Borja Castresana

    Global CMO & CCO
    Desigual
    Lisa Donohue Global Brand President, Starcom Worldwide
    Lisa Donohue

    Lisa Donohue

    Global Brand President
    Starcom Worldwide

    As Global Brand President for Starcom Worldwide and member of the Publicis Media global leadership team, Lisa Donohue is driving a next-generation media agency focused on the convergence of media, technology and creativity. Starcom Worldwide is the leading global media agency brand within Publicis Media, part of Publicis Groupe, driving more than $26 billion in global media billings for client partners. In her role, Lisa is responsible for global brand vision, culture, partnerships, talent and product excellence, and is enabling the design of unique human experiences with impressive results.

    Most recently serving as Starcom USA CEO, Lisa guided that office to exceed challenges on behalf of the world’s leading marketers and new establishment brands, including Airbnb, Samsung, Procter & Gamble, Bank of America, Kellogg’s, Kraft Heinz, Visa and more. In this role she led $10.3 billion in media billings and more than 1,100 employees spanning four U.S. office locations. She drove Starcom's industry-leading digital offering and built out the agency’s data and analytics practice.

    During her six-year tenure as U.S. CEO, Lisa led Starcom to be the most awarded media agency in the country, winning a total of 571 industry awards. In 2014, this success led Starcom Mediavest Group to be named Most Effective Agency Network by the North American Effies, Media Network of the Year at Festival of Media and Media Network of the Year at the Cannes Lions International Festival of Creativity. For the last three years, the SMG Chicago office dominated the WARC 100, the annual list of top agency brands based upon performance in effectiveness and strategy industry competitions.

    In addition to her Starcom U.S. CEO duties, Lisa oversaw business units including Halogen and Local Spectrum, comprising direct response media and directory marketing, and global practices including the SMG Global Product Committee, the Human Experience Strategist practice and Audience & Measurement Solutions. She was also a member of Starcom Mediavest Group’s global executive team for the past six years.

    Prior to assuming the CEO role at Starcom, Lisa served as President, Truth & Design at sister agency Mediavest in NYC. In addition she also oversaw the agency’s digital practice, P&G-dedicated investment group and product development team, helping Mediavest garner 25 award winners and finalists in her last 12 months.

    Prior to her time at Mediavest, she worked her way up to EVP, Managing Director at Starcom on accounts including Morgan Stanley / Discover Card, Nintendo and Altria. Since launching her career in 1987, she has exhibited strong strategic thinking on a variety of accounts including Kellogg’s, General Motors, Mars, Miller, NYSE, P&G, Samsonite and Sony.

    Lisa was awarded the Chicago Advertising Federation’s Advertising Woman of the Year in 2011, as well as Adweek’s 2011 Executive Media All-Star. In 2006 Advertising Age recognized her as a Woman to Watch. In addition, Lisa is a frequent panelist and public speaker at key industry conferences including New York Advertising Week, mainstage at Cannes Lions Festival of Creativity, Association of National Advertisers Masters of Marketing, the 4A’s Transformation Conference, Interactive Advertising Bureau Annual Leadership Meeting and Adobe Marketing Cloud Summit, to name a few.

    Lisa is President of the Board of Trustees of Milton Academy in Massachusetts, serves on the She Runs It (formerly Advertising Women of New York) Board of Directors, the 4A’s Board of Directors and Media Leadership Council, the Twitter #Influence Council, and is a member of The Chicago Network and the Economic Club of Chicago. She is a graduate of Brown University and a loyal Brunonian.

  • Moderator

    Martin Swant Staff Writer, Ad Age
    Martin Swant

    Martin Swant

    Staff Writer
    Ad Age

    Marty Swant is a Staff writer at Adweek in New York City, where he writes about the tension between media and technology related to digital advertising and emerging technologies such as virtual reality and artificial intelligence. Swant previously reported for Adweek from Silicon Valley, and before that covered state politics in Alabama for the Associated Press.

    Speakers

    Mauricio Sabogal

    Global Executive with over twenty five years experience in Media, Advertising and Marketing business, working for very well recognized multinational media and communications companies. Extensive experience in setting up and developing marketing and advertising agency networks across the world, positioning them as industry leaders and innovators, 10 years dedicated to marketing research, especially in the field of digital media audience measurement and more than 15 years developing global media agencies in US, Europe, Latin America and Asia, being the first Latin American appointed as Global CEO in this industry (2012) . Most important Latino in the media agency business according Ad Age (2010).

    Leonid Sudakov President, Connected Solutions, Mars Petcare
    Leonid Sudakov

    Leonid Sudakov

    President, Connected Solutions
    Mars Petcare

    Leonid joined Mars in 2008 as VP Marketing, Wrigley Europe. In 2012 he was appointed as Vice President of Marketing Strategy at Mars, Incorporated. In 2013 Leonid became Chief Marketing Officer of Global Petcare and the guardian of Mars Petcare’s billion-dollar brands, leading the development of the global portfolio strategy and growth agenda. In 2016, Leonid moved to the new role as Global President, Connected Solutions to lead consumer technology, diagnostics and data and analytics ventures of Mars Petcare. Leonid is passionate about the health and well-being of his very diverse pet family: horses Irma, Fleur, and Grace; donkeys Django, Hugolin, Olive and Pitchouline; and a very independent cat Snowflake.

    Louis Paskalis SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of America
    Louis Paskalis

    Louis Paskalis

    SVP, Enterprise Media Planning, Investment and Measurement Executive
    Bank of America

    Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express.  He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.  

    Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards.  Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology.  Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others.  In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

    Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

  • Moderator

    Steven Wolfe Pereira Chief Marketing and Communications Officer, Neustar
    Steven Wolfe Pereira

    Steven Wolfe Pereira

    Chief Marketing and Communications Officer
    Neustar

    Mr. Wolfe Pereira is Chief Marketing & Communications Officer of Neustar, Inc. He oversees Neustar’s brand advertising, communications, corporate marketing and product marketing across the company. A leader in data-driven marketing, he has more than two decades of experience at the intersection of marketing, media, and technology.

    Prior to Neustar, Mr. Wolfe Pereira was the Vice President of Brand Strategy & Marketing Solutions at the Oracle Data Cloud (ODC). He joined Oracle through the acquisition of Datalogix, where he served as Chief Marketing Officer.

    Mr. Wolfe Pereira has also held executive roles at leading media and technology firms including Starcom MediaVest Group (Publicis Groupe), Univision Communications and Akamai Technologies. He began his career in finance focused on technology, media and telecom mergers and acquisitions, working at firms including The Blackstone Group, Salomon Smith Barney (Citigroup) and Violy, Byorum & Partners.

    Mr. Wolfe Pereira graduated from Tufts University with a bachelor of arts degree in International Relations. A Fulbright Scholar, he completed the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology’s Sloan School of Management.

    A passionate supporter of multicultural causes as well as science, technology, engineering and math (STEM) education, Mr. Wolfe Pereira serves on the board of directors of the Ad Council, the Advertising Research Foundation (ARF), Sponsors for Educational Opportunity (SEO) and the Thurgood Marshall College Fund (TMCF).

    Speakers

    Shiv Singh SVP, Innovation & Strategic Partnerships, Visa
    Shiv Singh

    Shiv Singh

    SVP, Innovation & Strategic Partnerships
    Visa

    Shiv Singh is a senior vice president in the innovation and strategic partnerships group at Visa, where he is responsible for driving the go-to-market strategy for some of the company’s most disruptive products and innovations. As a recognized marketer with a background helping brands transform with the rise of digital, he is also focused on guiding major Visa clients around the future of payments and their own go-to-market strategies. In his prior roles at Visa, Shiv was responsible for launching the Visa brand and communications platform, driving Visa’s digital marketing transformation including the re-imagination of Visa.com across 120 countries, managing global media partnerships and leading marketing innovation programs.
                                                                                                             
    Shiv has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 marketer (no. 11). The award winning and business results producing work done by he and his teams have been recognized by leading industry and consumer publications from Fortune magazine and Adweek to Forbes and The Harvard Business Review. He is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, The Huffington Post and other publications.

  • Moderator

    Jon Carney

    Jon Carney is Chief Digital Officer for McCann Worldgroup across EMEA.

    Jon works with international clients and local market agencies to deliver the group’s digital strategy. He heads a group of 45 digital leaders across McCann Worldgroup in Europe, and has global digital responsibility for a range of clients.

    McCann Worldgroup includes pure-play digital agencies such as MRM and Momentum, e-commerce specialists Optaros-MRM as well as the fully-integrated, global communications agency McCann. Global clients include Nestle, Mastercard, L’Oreal and Microsoft.

    Jon was founder and CEO of Marvellous, which later became part of Isobar and pioneered defining mobile as a creative platform for brands. He has also led client accounts at digital agencies Differentis, Electronic Ink and Somewhat, defining strategy and systems integration, user experience, product and service design with clients including Vodafone, adidas, Coca-Cola, Nokia, the BBC. Two of his recent achievements were as the executive creative director on Chelseafc.com, a project that secured the club a record sponsorship deal with Yokohama; and as a consultant helping the BBC shape the next generation of digital products for music and radio.

    Jon has worked in advertising and communications for over 30 years and in digital for 17, and says his first love was advertising, but he is firmly married to technology.

    Speakers

    Yvonne O’Brien Group Chief Insight & Data Officer, Havas Media Group UK
    Yvonne O’Brien

    Yvonne O’Brien

    Group Chief Insight & Data Officer
    Havas Media Group UK

    Yvonne is group chief data & insight officer for Havas Media Group in the UK with responsibility for data strategy, science and analytics as well as insight capability. Prior to joining Havas in 2015, Yvonne was MD for IPG’s Marketing Sciences division. Yvonne is especially interested in the role that data can play in re-engineering consumer insight as well as how it powers content marketing. She has worked in data & insight for over twelve years.

    Kerem Tomak Chief Marketing Analytics Officer, Sears Holdings
    Kerem Tomak

    Kerem Tomak

    Chief Marketing Analytics Officer
    Sears Holdings

    Kerem brings more than 15 years of experience as a marketing scientist and executive. He has expertise in the areas of omnichannel and cross-device attribution, price and revenue optimization, assessing promotion effectiveness, yield optimization in digital marketing and real time analytics. He has managed mid and large-size analytics teams in Fortune 500 companies and delivered large scale analytics solutions for marketing and merchandising units. His out-of-the box thinking and problem solving skills led to 4 patent awards and numerous academic publications. He is also a sought after speaker in Big Data and BI Platforms for Analytics.

    Jordan Cohen

    Jordan Cohen is a well-known industry veteran and frequent speaker, author, and media spokesman on a wide variety of digital marketing topics, whose insights have been featured in The New York Times, USA Today and the Wall Street Journal, among other major media outlets. As Chief Marketing Officer for Fluent, the industry's leading customer acquisition platform, he is responsible for all strategic marketing, branding, demand generation, communications, and strategic partnership programs. Cohen played an instrumental role in Fluent's successful acquisition in late 2015 by IDI, Inc., and went on to lead projects spanning from the company's recent rebrand, to its high profile role in the 2016 presidential election cycle. 

    Prior to joining Fluent, Cohen served as Vice President of Marketing for real-time email technology innovator Movable Ink, where he rapidly established the company as a well-known entity in the email marketing space. Before Movable Ink, Cohen served as Vice President of Business Development for mobile advertising start-up Pontiflex, and earlier in his career, held senior marketing roles at Unica (now part of IBM), Goodmail Systems, Epsilon, and the DMA. Cohen graduated from the University of Michigan, Ann Arbor with a BA in Communication Studies.

  • Moderator

    Benjamin James Executive Creative Director, J Walter Thompson New York
    Benjamin James

    Benjamin James

    Executive Creative Director
    J Walter Thompson New York

    Ben James is an Executive Creative Director at J. Walter Thompson New York, overseeing creative on Listerine, Northwell Health, Nestle and various other brands. From 2008 to 2011, he was with CAA (Creative Artists Agency) as a creative director/marketing agent, working for Diageo, Gap, Virgin Australia, and for entertainers such as Miley Cyrus. He began his career at Crispin Porter + Bogusky Miami/Los Angeles. His work has garnered accolades from the advertising and entertainment industries, including Cannes Lions, D&AD, Sundance Film Festival, MTV Video Music Awards, One Show and ANDYs, among many others.

    Speakers

    Debra Bass President, Global Marketing Services, Johnson and Johnson
    Debra Bass

    Debra Bass

    President, Global Marketing Services
    Johnson and Johnson

    Debra is President of Global Marketing Services at Johnson & Johnson (J&J) Consumer Companies. In this capacity, she is responsible for leading development of world-class marketing capabilities to drive transformational business growth behind J&J’s $14B portfolio of global and regional brands. Her key focus is on developing a modern marketing playbook which speaks to a new world order of business/brand building fusing classical marketing discipline with new ages practices to compete in a constantly connected, omni-channel “flat” world.

    Prior to his role, Debra was Global President of the $2B+ Global Baby Care Franchise. In this capacity, she was responsible for delivering the long term growth strategy of the Baby Care Needs State, building a pipeline of innovation and strengthening brand equities behind a portfolio of brands including: the iconic JOHNSON’S™ global mega-brand, AVEENO BABY™, PENATEN™, ELSKER™, and DESITIN™.

    Debra has a broad base of experience gained through diverse industry, company, and brand experiences in both the Consumer Packaged Goods and Healthcare industries. While at J&J, Debra has held leadership positions in both the Consumer and Medical Devices Sectors. She also spent time at Bristol Myers Squibb and Panasonics Consumer Electronics Company. Debra started her career at Procter & Gamble in Brand Management on the Tide Brand and also spent time in the Beauty Care Sector in both Global and Regional Roles in the Cosmetics business.

    Debra is actively committed to advancing Women’s Leadership. At J&J Companies, she serves on the Global Women’s Leadership Initiative Steering Committee. Debra also serves on the P&G Alumni Women’s Forum Steering Committee. Most recently, Debra was recognized with a Tri-State Diversity “Most Powerful and Influential Women” award for her commitment to Women.

    Debra holds a B.A. in Public Policy from Duke University and an M.B.A. in General Management from the University of Michigan, Ross School of Business.

  • Moderator

    Gary Davis VP Global Consumer Marketing, Intel Security
    Gary Davis

    Gary Davis

    VP Global Consumer Marketing
    Intel Security

    Gary Davis is the worldwide marketing lead for Intel Security’s Consumer, Mobile and Small Business (CMSB) organization. In this role he oversees the strategies and plans that drive brand/product consideration, preference, and demand globally. Gary is primarily responsible for optimizing the CMSB business for success and ensuring marketing superiority for the Company’s portfolio of products around the world. He closely follows technology and marketing topics to understand how they intersect and influence the behaviors of consumers. Gary is also considered an online security expert frequently discussing security threats and trends.

    Gary has appeared on multiple business and consumer lifestyle broadcast outlets, including CBS News, CNBC, FOX News, Bloomberg, WSJ MoneyBeat and several Bay Area television stations; and quoted in the New York Times, the Wall Street Journal, USA Today, Money Magazine, CNN, Forbes, TIME Magazine, LA Times, Huffington Post, MSNBC, PC Magazine, CNET, and PC World. He is a sought-after speaker discussing contemporary marketing techniques and activities. Prior to joining McAfee, he held senior leadership positions for more than 15 years in technology companies. Gary served on the board of directors of the National Cyber Security Alliance (NCSA).

    Speakers

    Sven Weisbrich

    Sven joined UM in 2013 as the CEO. He started his career at Mindshare (WPP) before he joined UM (IPG Mediabrands) to focus on digital media strategy to help organizations such as Unilever, Kraft Foods, Nike and PlayStation tap into the digital space.

    In 2008 he joined the creative industry as a Strategy Lead for Razorfish (today Publicis Groupe) to drive the digital business transformation of their brands such as The Coca-Cola Company and Novartis. At this time, Sven invented Connections Planning, a new discipline and planning methodology. When he joined Wunderman (WPP) he used his experience in media, creative and data to develop digital CRM strategies for the consumer electronics, healthcare and FMCG industry.

    Sven is keen to reposition media as a business driver through blurring the lines between science and art.

    Winfried Daun Group Head of Advertising, Brand Strategy and Media, UBS
    Winfried Daun

    Winfried Daun

    Group Head of Advertising, Brand Strategy and Media
    UBS

    Winfried Daun is Group Head of Advertising, Brand Strategy and Media for UBS, a Swiss global financial services firm and the world’s largest wealth manager. Over the past 16 years, Winfried has held different positions in consulting, marketing and branding. Currently, he has group-wide and global responsibility for advertising, branding, social media and brand journalism. In this function, he also oversees UBS's global brand re-launch, started in 2015. Winfried holds a PhD in Economics and lives in Zurich, Switzerland, with his wife and daughter.

    Greg Johns Chief Digital Officer, Canvas Worldwide
    Greg Johns

    Greg Johns

    Chief Digital Officer
    Canvas Worldwide

    Greg Johns is the EVP, Chief Digital Officer at Canvas Worldwide, a newly formed media agency in Los Angeles. His background spans multiple disciplines and markets, with expertise in digital analytics, digital technology platforms, digital operations as well as global digital strategy and investment. Greg also oversaw Canvas’ two main clients, Hyundai and Kia while at Initiative. He previously led the digital group at PHD in Los Angeles, overseeing a diverse group of clients including Mitsubishi, Overture Films and California Lottery. With PHD New York, Greg oversaw all digital operations and platforms for North America before moving to Omnicom Media sibling agency Annalect. There he served as Director of Media Technology, providing his digital strategy and investment expertise in the building of a wide array of technology solutions across OMG’s stable of Fortune 500 clients. Greg then returned to the automotive sector as Global Digital Lead on General Motors with Carat Detroit, overseeing both global digital strategy as well as Chevrolet US digital strategy and investment. Greg is a graduate of the Marshall School of Business at USC.

  • Moderator

    Tameka Kee Head of Programming, Modern Marketing Summit
    Tameka Kee

    Tameka Kee

    Head of Programming
    Modern Marketing Summit

    Tameka Kee is a storyteller with a deep understanding of marketing and business objectives. A former journalist and analyst, she covered digital media deals and dealmakers for Mediapost and paidContent, before helping to launch the DIGIDAY events series in 2010, and mediabistro’s SocialTimes Pro subscription research service in 2011.

    In 2013 she founded TJK Media, a company that produces events, video series and lifestyle content for the always-on digital media and marketing professional. TJK Media works with partners like Comexposium, eMarketer and Bombora to create unique, delicious and intriguing experiences across a variety of platforms.

    Tameka is a graduate of the Queens College Media Studies program, an interdisciplinary study of on-and offline media, including media criticism and cultural theory.Tameka Kee is a storyteller with a deep understanding of marketing and business objectives. A former journalist and analyst, she covered digital media deals and dealmakers for Mediapost and paidContent, before helping to launch the DIGIDAY events series in 2010, and mediabistro’s SocialTimes Pro subscription research service in 2011.

    In 2013 she founded TJK Media, a company that produces events, video series and lifestyle content for the always-on digital media and marketing professional. TJK Media works with partners like Comexposium, eMarketer and Bombora to create unique, delicious and intriguing experiences across a variety of platforms.

    Tameka is a graduate of the Queens College Media Studies program, an interdisciplinary study of on-and offline media, including media criticism and cultural theory.

    Speakers

    Jerry Daykin Global Digital Partner, Carat
    Jerry Daykin

    Jerry Daykin

    Global Digital Partner
    Carat

    Jerry Daykin is a marketer who helps global brands make sense of media in a digital world. In his role as Global Digital Partner, he works to define Carat’s digital approach across global clients, and in particular leads Global Media Partnerships. Daykin is a passionate speaker and regularly writes thought leadership pieces for The Guardian and The Drum, along with his own LinkedIn blog.

    As Global Digital Partner, he works to ensure world class leading approaches to global media partnerships across the network, to ensure a range of global clients can accelerate their capabilities and make the most of platforms like Facebook, Twitter & YouTube. He is helping shape how many of the world’s biggest brands approach social media & content, as well as changing the way Carat itself thinks about digital marketing.

    Previously working client side at Mondelez, he defined their regional & global approach to media, digital & content marketing for over 5 years. He has worked with brands like Cadbury, Oreo, Trident & Milka, shaping their 'Storytelling at Scale' approach and rolling it out to over 50 markets. He initially joined Carat to lead Digital specifically on the Mondelez account, before moving into the global digital team.

    Malena Cutuli Global Head Integrated Brand Communications & Capability, Shell
    Malena Cutuli

    Malena Cutuli

    Global Head Integrated Brand Communications & Capability
    Shell

    Malena’s responsibilities at Shell include the corporate #makethefuture global brand campaign and ensuring cross group Brand communications excellence. She launched #makethefuture globally in September 2014 with the unveiling of the world’s first player powered football in Morro da Mineira, Rio de Janeiro Malena has oversight on the strategy and delivery of #makethefuture, which illustrates how Shell develops and supports bright energy ideas that power human progress in communities.

    The #makethefuture Morro da Mineira project was recognized with a Cannes Lion in 2015 and also received the International Creativity Award at the Media & Marketing (M&M) Global Awards 2015. Shell was also won International Advertiser of the Year at the M&M Global Awards. In 2015, following the success of the Morro da Minerira pitch, Malena launched the second kinetic pitch at the Federal College of Education, Lagos Nigeria working with music superstar Akon to launch a music video featuring the pitch to bring recognition to the brand. The ‘Tell me we’re ok’ video gained over 35 million views across Facebook and YouTube and Advertising Age ranked the Akon video as the 9th most shared viral video in the US.

    Malena has ensured that in 2016 the #makethefuture campaign has continued to gain momentum and recognition. Malena launched the ‘Best day of my life’ music video which saw 6 music artists (Jennifer Hudson, Pixie Lott, Steve Aoki, Tan WeiWei and Yemi Alade) collaborate in a unique interative music video draw attention to 7 bright energy ideas demonstrating that collaboration is key to achieve more and cleaner energy. The music video continues to perform well with combined YouTube and Facebook views of over 331 million. The launch moment in Santa Marta, Rio (where one if the 7 energy ideas is based) featured a Facebook livestream and secured 150 pieces of global news coverage.

    The end of 2016 saw another of the bright ideas featured in the music video have it’s own activation. The GravityLight 50-night roadshow saw Malena continue the #makethefuture campaign with another successful activation. The tour visited 50 locations across Kenya demonstrating how a light powered by gravity could help replace kerosense fueled lamps and improve lives. The tour had Nigerian superstar Yemi Alade visit and daily snackable content saw the continued message of collaboration and celebration of GravityLight as a bright idea.

    Originally from Argentina, Malena started her marketing career as a Junior Brand Manager for Quilmes Beer (INBEV). She has experience in both agency (working on accounts like Disney and Nike), and corporate business (marketing at Telefónica, Novartis and Nestlé).

    Malena has a degree in Business Administration and a Masters from Harvard in Business Economics. Malena has work and lived in Buenos Aires, Sao Paulo, Bogota, Montevideo, Boston, Miami, Geneva and Zurich.

    Malena lives in Switzerland with her husband and twins. She is fond of classical music and is an amateur cook.

    Nick Vale WW Head of Planning, Maxus
    Nick Vale

    Nick Vale

    WW Head of Planning
    Maxus

    As a passionate practitioner of Communications Planning, Nick balances the complexities of data with the magic of creativity by building future-facing approaches and ideas for all Maxus’ agencies and clients.

    In his role as Worldwide Head of Planning, Nick takes overall responsibility for planning, the strategic and creative product and is the architect of Maxus’ positioning and approach globally. He oversaw the global roll out of ‘Change Planning,’ a robust and agile approach to planning that factors in client business objectives from the start and ensures that marketing campaigns deliver for the clients’ bottom line.

    Before arriving at Maxus, Nick spent 6 years with MEC as Planning Partner leading their Global Planning unit and working across the Global MEC client portfolio, as well as delivering specialist consultancy projects worldwide. He has also worked at Starcom, leading Levi’s, Nintendo and Optimedia in both US and UK account director roles.

    Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe, is a regular speaker at industry events and conferences and has contributed to several books on Communications Planning.

    Nick is a keen traveller and cultural tourist – and balances this with serial house moves and many tiny offspring.

  • Moderator

    Darin Brown

    Darin is one of the few Advertising veterans that has spent equal time in ATL advertising and pure-play digital. He started his career in 1990 at Leo Burnett Canada where he rapidly rose through the ranks of client service developing 360 degree campaigns for P&G, Kraft General Foods, Cadbury and Bell Canada. Darin was also an early believer in digital and, in 1995, created Leo Burnett Interactive.

    In 1997, he and his wife moved to the US. Riding the dot com boom and bust, Darin and a handful of other executives first created and then consolidated the industry ultimately building Razorfish – selling it first to Microsoft in 2007 as part of a $6.6B deal and then to Publicis in 2009.

    After a four-year stint at Crispin Porter & Bogusky, where he founded their London office and integrated their Swedish operations, he joined POSSIBLE to run and build the EMEA business. Over the last two years, he has successfully restructured the London and Polish operations, returning them to profitability and growth; found & acquired a digital agency in Germany to further expand POSSIBLE’s footprint; and lead & won pitches for Danone, Nestle, and Adidas to name a few.

    The EMEA business now consists of offices in London, Munich, Katowice, Budapest, Moscow and offshore operations in Buenos Aires and Pelotas.

    Speakers

    Ben Phillips Global Head of Mobile, Mediacom
    Ben Phillips

    Ben Phillips

    Global Head of Mobile
    Mediacom

    As Global Head of Mobile, Ben works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.

    With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.

    MediaCom’s mobile billings have grown by more than 117% in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns.

    The agency’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.

    Klaus Polajner Head of Mobile, Ansible
    Klaus Polajner

    Klaus Polajner

    Head of Mobile
    Ansible

    Klaus started to work in the mobile business in 2011 and developed concepts for mobile solutions. After joining the IPG network in 2014 he combined his knowledge from product development with media strategy. In his position as Head of Mobile, he is responsible for developing mobile media strategies for the entire DACH-region. It is his mission to really engage clients on their most personal device, their smartphone, instead of annoying them and deliver measurable results. Therefore, it its absolutely necessary to understand the intent of an user. In close cooperation with Google and their micro moments approach, Klaus presents tailor-made strategies for different branches.

    Miguel Quiroga Vice President of Digital, Innovation, & Growth, Verizon Fios
    Miguel Quiroga

    Miguel Quiroga

    Vice President of Digital, Innovation, & Growth
    Verizon Fios

    Miguel Quiroga is Vice President of Digital, Innovation, & Growth at Verizon Fios. In this role, he is responsible for the P&L, Customer Experience, Sales, and Digital Transformation practice for Digital, Retail, and Live sales functions. His primary focus is to drive an end to end tailored experience across all customer touchpoints to maximize customer experience and profitability. Miguel is passionate about bringing together the best of people, process, and technology to deliver great customer experiences. Prior to his current role, Miguel built the practices for Digital and Customer Experience for Verizon Fios. Earlier, he served in various technology Director roles in Employee Experience, CRM and Sales operations, capital planning, and program management functions. Miguel holds an MBA from Columbia University and a BS in Computer Science from The University of Texas at Dallas. He serves on the National Advisory Council of DonorsChoose.org. He is also a member of HITEC, a global leadership organization of Hispanic business and technology executives.

  • Moderator

    Michael Weaver VP Product Strategy, Media Math
    Michael Weaver

    Michael Weaver

    VP Product Strategy
    Media Math

    Michael Weaver is a seasoned industry leader and innovator, bringing over two decades of digital advertising experience to MediaMath. He is responsible for guiding MediaMath’s channel advertising efforts across Mobile, Video, Audio, Social and Out of Home (OOH) for programmatic media in RTB, Direct, Private Marketplaces and other media buying methodologies. Prior to MediaMath, Michael was a key player in driving advertising revenue at Microsoft, Crisp, Phluant Mobile, Hipcricket and Waterfall. He also helped shape both desktop and digital advertising as the first employee of Bluestreak and founder of Third Screen Media, and is a regular speaker at industry events including ad:tech, Cannes Lions, CTIA, MMA and OMMA events.

    Speakers

    Ilicco Elia Head of Mobile, DigitasLBi
    Ilicco Elia

    Ilicco Elia

    Head of Mobile
    DigitasLBi

    Ilicco joined global marketing and technology agency DigitasLBi as Head of Mobile in 2011. With overall responsibility for product development and innovation, Ilicco heads up the agency’s mobile team, developing mobile strategies for the agency’s portfolio of global brands, and helping them take advantage of the ubiquity of mobile as an integral part of DigitasLBi’s blended offering.

    Ilicco has been named as one of the UK’s top 100 most influential people in media by The Guardian and was placed at #7 in The Drum’s Mobile Top 50 list.

  • Moderator

    Simon Sproule

    Mr. Simon Sproule has been Vice President and Chief Marketing Officer for Aston Martin Lagonda since November 2014. His responsibilities include global marketing, public relations, brand communications, corporate social responsibility and internal communications. Simon reports to Dr.Andrew Palmer, President & Chief Executive Officer of Aston Martin Lagonda.

Prior to Aston Martin, Simon served in executive marcom positions for Tesla Motors in California and between 2003 and 2014, for Nissan Motor Company based primarily at Nissan's global HQ in Japan. Simon started his career in 1992 with Ford Motor Company, initially in the UK and then in the US. Between 2000 and 2003, and while the brands were under Ford ownership, Simon led communications in North America for Jaguar, Aston Martin and Land Rover. In 2003 Simon joined Nissan North America as Vice President for Communications and a year later was moved to Japan to take up the role of Corporate Vice President for Global Communications.
    Simon has been recognized numerous times by the media and industry organizations for his career achievements including being named as a Young Achiever of the Year by the Automotive Hall of Fame in Detroit and in 2013, given an ‘All Star Award’ for Public Relations by Automotive News.
    Born in Hampshire, England, he holds a Bachelor of Science in Geography from the University of London. Simon resides in London, UK.

    Speakers

    Tom Edwards

    Epsilon is a global leader in data, marketing and technology enablement. As the Chief Digital Officer for Epsilon’s agency business, Tom is guiding Epsilon agency clients as a trusted advisor to meet the business needs of today while integrating innovative new technologies and partners to prepare for the next evolution of digital marketing.

    Tom leads various functions within the agency including: research, brand & data planning, digital strategy & experience teams (PM, UX, Tech), social media teams as well as the agency innovation practice.

    Tom also oversees digital thought leadership for Epsilon’s agency business and regularly publishes original content and provides media commentary for publications such as: Mashable, CNBC, Digiday, Adweek, iMedia, International Business Times, ClickZ, Momentology, and many more while also speaking regularly on behalf of Epsilon’s agency business at various industry events.

    Tom also oversees digital strategy and programs for agency clients and is focused on merging the art + science of Epsilon’s robust agency service offerings which include all facets of digital services from proprietary data assets, consumer engagement consulting, omni-channel activation, content and social marketing, mobile strategy, shopper marketing and innovation strategy.

    For the past 16 years, Edwards has been among the most notable executives within the digital industry, and in 2014, was named an iMedia Agency Marketer of the Year finalist. Prior to Epsilon, Edwards was EVP, Strategy and Innovation, Digital, for Omnicom owned The Marketing Arm. Previously, he was SVP, Digital Strategy and Emerging Technology for Red Urban, part of DDB Worldwide. He also served as CMO for cloud-based social solution provider INgage networks.

    Chris Colborn Chief Design and Innovation Officer, R/GA
    Chris Colborn

    Chris Colborn

    Chief Design and Innovation Officer
    R/GA

    As Chief Design and Innovation Officer, Chris focuses on R/GA’s core mission to build our clients’ brands and businesses. Specifically, by helping our clients uncover customer needs, define brand purpose, assess category adjacencies and anticipate technology adoption, in order to identify strategic whitespace for disruptive ideas.

    Chris has a global remit, and drives the development and integration of R/GA’s offices and capabilities worldwide, especially at the intersection of Business Transformation and Products & Services Innovation. In addition to advising some of the world’s largest and most innovative companies, he mentors agile Internet of Things (IoT) start-ups via the R/GA Accelerator.

    During his 16 years at R/GA, Chris established our systematic design practice, founded and championed our Experience Design and Experience Strategy teams, expanded our global client portfolio, and cultivated design thinking to generate groundbreaking brand experiences as R/GA’s first Chief Experience Officer.

    With 25+ years of academic and professional experience across business, design, and engineering, Chris acts as a point of integration within R/GA, as we evolve our mission in the Connected Age. He is an executive member of the International Academy of Digital Arts and Sciences as well as an inaugural member of the Architizer A+ international jury.

    Iain Jacob

    Iain has worked within Publicis Groupe since 2000 after selling Motive Communications, the media agency he co-founded in 1995. During his 16 year tenure with the Groupe, he has held a number of key leadership roles, most recently as Chief Executive Officer, EMEA of the newly formed Publicis Media.

    Before being promoted into his current role, Iain held the position of President EMEA for Starcom Mediavest Group (SMG) and was responsible for leading the strategic direction and management of SMG’s operations across Europe, the Middle East and Africa, with a remit to drive growth and further accelerate the digital transformation of the organisation across the region.

    Under his leadership, SMG EMEA grew and transformed to where over 50% of revenue was derived from digital, content and data analysis. Most recent wins for SMG included the global accounts for Asics, TomTom and Etihad Airways, all of which were anchored in the EMEA region and sizeable local wins including Telenor in Sweden and Lidl in the UK and France. Iain was integral to SMG’s acquisition drive which included AKOM 360, Germany’s leading full-service digital marketing consultancy; and South Africa-based Lighthouse Digital, a leading performance marketing agency.

    Dan Clays

    Dan Clays

    CEO UK
    OMD UK

    Dan Clays is CEO of OMD UK. The agency was awarded Marketing Agency of the Year by the Drum in 2016 and counts McDonalds, EasyJet, PespsiCo, PSA and Google as its clients. His passion for understanding the dynamic nature of the consumer landscapes keeps the media agency at the forefront of market trends and in 2015, he led the relaunch of OMD UK’s shift to become a marketing performance business capable of earning clients a greater share of people’s lives.

    Dan began his media agency career at Carat and then PHD before becoming Managing Director of digital specialist agency Quantum in 1999 and being part of the management team that sold the business to Havas ten years later in 2009 as part of the launch of Arena in the UK. He moved to OMD as Managing Director in the 2012.
    At the start of 2016, the Gunn Report named OMD as the most awarded media agency in the world for the tenth consecutive year.

NETWORKING BREAKFAST
9:30 - 10:30 AM

Welcome Address
10:30 - 10:35 AM

Speakers:
Paran Johar, CEO and Founder, MMS

Transforming the Connected Consumer Experience with Mastercard
10:35 - 11:00 AM

Speakers:
Raja Rajamannar, Chief Marketing & Communications Officer, MasterCard

Three-quarters of the brands in the world could disappear and no one would care. The digital transformation is connecting everyone and everything – from your grandmother to your twelve year old, to your mobile phone to your refrigerator. Today’s “connected consumers” are always-on, multi-screening and multi-tasking, with power to make or break a brand literally at their fingertips. Twenty years later, while the world has changed, Mastercard continues to be guided by the insight that experiences matter more than things, but how it creates, curates and executes experiences – that has all changed. The digital payment giant is redefining consumer experience creating exceptional and unexpected life experiences, and more seamless digital payment experiences across its products and services. Learn more on how Mastercard is striving to exceed the expectations of the connected consumer with Raja Rajamannar, Global Chief Marketing & Communication Officer of Mastercard.

Mobile App Standards: Why Unified Metrics Will Unlock $100 Billion in Spending
11:00 - 11:25 AM

Moderator:
Jason Cooper, General Manager Mobile, Integral Ad Science
Speakers:
Meridith Miller, Head of Commercial Partnerships, Mopub

Mobile apps rule the world, which is why the in-app advertising market is forecast to top $100 billion this year. But there’s a big hurdle to clear for the industry to unlock all that spending: Standards for in-app ad measurement. Why standards? Because brands and agencies need to measure their buys across all screens -- and right now, app developers and mobile ad platforms have a complex web of operating systems and ad formats to navigate to deliver those metrics. In-app ad measurement should be simple, so in this session, a coalition of companies backed the IAB will share the roadmap for in-app measurement standards that will power mobile’s next growth engine.

Gen Feminist: The New Rules for Brand Engagement with Women
11:25 - 11:50 AM

Moderator:
Charlotte White, Global Strategy Partner, Carat
Speakers:
Borja Castresana, Global CMO & CCO, Desigual
Lisa Donohue, Global Brand President, Starcom Worldwide

Is "Feminism" the new "F-word?" Personal feelings aside, there's no denying that a new feminist movement is rippling around the globe -- and it's drastically changing the rules for how brands engage with women. Add in the influx of new platforms like Snapchat filters and shoppable video ads, and it's the perfect storm of opportunity … But only for brands that can nail the right tone and format. So what are the new rules for connecting with Gen Feminist? Our panel of marketing leaders from L'Oreal, Desigual, Carat and Starcom Worldwide will tackle this question with candor, case studies and tales of success.

The Omnichannel Key: Mobile as the Nexus of All Journeys
11:50 - 12:15 PM

Moderator:
Martin Swant, Staff Writer, Ad Age
Speakers:
Leonid Sudakov, President, Connected Solutions, Mars Petcare
Louis Paskalis, SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of America

The once linear consumer journey has become fragmented and complex. Yet, with the ubiquity of smartphones and the rise of connected environments, mobile has become the pivotal connection point between the physical, digital and emotional journeys, helping brands close the loop with consumers in a more personalized way. From push to pull, mobile helps foster one-to-one interactions with audiences, leading them to act upon content, and ultimately influencing conversion across the path-to-purchase. Join Kinetic, Mars Petcare and Bank of America, and hear about the new developments and innovations in the scanning, AI, and mobile measurement space, that are making the omnichannel dream a reality.

LUNCH
12:15 - 1:15 PM

Open Innovation, Visa-Style: How Tech & Creativity Can Inspire Consumer Love
1:15 - 1:40 PM

Moderator:
Steven Wolfe Pereira, Chief Marketing and Communications Officer, Neustar
Speakers:
Shiv Singh, SVP, Innovation & Strategic Partnerships, Visa

In an era of commoditized brands and non-stop distractions, customers only stay loyal to the products and services they really love. Nurturing that love requires the right blend of creativity, technology and connection, and that's why many brands are exploring partnerships with innovative startups and tech companies. But what's the best process for finding new partners and creating memorable customer experiences with them? This fireside chat with Visa and Neustar will explore how one of the world's biggest brands is working to find the perfect mix of technology and creativity that inspires customer love.

Follow the Breadcrumbs: Using Data to Tell Epic Stories
1:40 - 2:05 PM

Moderator:
Speakers:
Yvonne O’Brien, Group Chief Insight & Data Officer, Havas Media Group UK
Kerem Tomak, Chief Marketing Analytics Officer, Sears Holdings

What's the secret for capturing customer attention? Telling epic stories that inspire people to act, share and buy. So what's the secret for creating brand stories that people can' ignore? For the next generation of marketers, it's all about the data. Following the digital trail that customers leave behind is key to figuring out which stories matter most, when to tell them, and which platforms to choose for delivery. In this lively discussion, senior leaders from Sears, Havas, McCann Worldgroup and Fluent will uncover best practices for using data-driven storytelling to captivate and entertain.

Connected Health: How Johnson & Johnson is Using Mobile to Make You Healthier and Happier
2:05 - 2:30 PM

Moderator:
Benjamin James, Executive Creative Director, J Walter Thompson New York
Speakers:
Debra Bass, President, Global Marketing Services, Johnson and Johnson

Join Debra Bass, President Global Marketing Services, Johnson & Johnson Consumer Companies, to discuss J&J’s company-wide embrace of mobility; and how it has allowed the health leader to change the conversation they are having with people. Debra will highlight the importance to be mobile first in order to create total brand experiences: putting people at the center and underscoring cultural behaviors. And how it can positively shape the world we live in. She will share some of J&J’s best case studies to illustrate how brands can go beyond their product offering to be a force for good in people’s life.

Transparency & Fraud: The Billion Dollar Elephant in the Programmatic Room
2:30 - 2:55 PM

Moderator:
Gary Davis, VP Global Consumer Marketing, Intel Security
Speakers:
Winfried Daun, Group Head of Advertising, Brand Strategy and Media, UBS
Greg Johns, Chief Digital Officer, Canvas Worldwide

Data drives the business of marketing today, shaping the stories brands tell, the platforms they choose to tell them on, and the price they're willing to pay in order to get their messages seen. But there's a huge elephant in the big data room, and it's driven by reports of hidden pixels and billions of dollars in fraud. From bots and viewability, to media-buying kickbacks, this session tackles the issues of programmatic trust and transparency the industry can no longer afford to ignore.

Live Video, Bots & More: Immersive New Channels for Brand Conversations
2:55pm - 3:20 PM

Moderator:
Tameka Kee, Head of Programming, Modern Marketing Summit
Speakers:
Jerry Daykin, Global Digital Partner, Carat
Malena Cutuli, Global Head Integrated Brand Communications & Capability, Shell
Nick Vale, WW Head of Planning, Maxus

Split-second attention spans and a growing customer resistance to being sold are driving brands further away from "push" marketing. Immersive stories and two-way conversations are the new normal, which is why tools like Facebook Live, Snapchat stories and messenger bots are surging in popularity. But is there a way to tap into these emerging conversation channels at scale? What about success metrics and measurement? And will advertisers actually be paying for branded emoji and Instagram filters years from now, or are they just overhyped new fads?

BREAK
3:20 - 3:35 PM

AR, Apps & Mobile Wallets: Retail's New Battleground
3:35 - 4:00 PM

Moderator:
Speakers:
Ben Phillips, Global Head of Mobile, Mediacom
Klaus Polajner, Head of Mobile, Ansible
Miguel Quiroga, Vice President of Digital, Innovation, & Growth, Verizon Fios

Pay with an app. Pay with your phone. Pay with your face? Mobile is disrupting every aspect of the retail experience, from AR apps that let people virtually try on clothes at home, to mobile wallets with facial recognition technology for payments in-store. Dig into the most innovative ways that mobile is transforming how we shop and pay, including a look at Adidas Glitch, an app that turned buying football cleats into a personalized, gamified, uniquely rewarding experience.

Cracking the Location-Based Marketing Code
4:00 - 4:25 PM

Moderator:
Michael Weaver, VP Product Strategy, Media Math
Speakers:
Ilicco Elia, Head of Mobile, DigitasLBi

Mobile gives marketers the power to reach people wherever they are -- but only if a brand can crack the specific code of where, when and how to deliver the message. From push notifications and geofencing, to SMS coupons and mobile banners, how should marketers select which location-based tools to deploy? And how can they be sure that the location data they're gathering is accurate? Mediamath and DigitasLBi will help define what "location-based" advertising really is, and share campaign examples across retail, automotive and CPG in this fireside chat.

Show Me the Money: Where Should Aston Martin Bet Big on Future Tech?
4:25 - 4:50 PM

Moderator:
Speakers:
Chris Colborn, Chief Design and Innovation Officer, R/GA
Dan Clays, CEO UK, OMD UK

Investing in future technology like VR, AI and wearables can be expensive -- but for brands that want to lead the pack, it's just the cost of doing business. Luxe automaker Aston Martin has an ambitious plan to bring its brand roaring back into pole position this year. So when it comes to emerging technology, where should VP & CMO Simon Sproule place his bets? A trio of Chief Digital, Design and Innovation Officers from bleeding-edge agencies like R/GA, Epsilon and Publicis will tell Simon where he must invest if Aston Martin wants to become a "must-have" for this generation's big spenders.

Connecting Cars & Consumers: How Mercedes Benz is Transforming the Auto Business
4:50 - 5:15 PM

Some brands let the future happen to them … Mercedes Benz is not that kind of brand. With an eye to giving drivers more of what they want on the road, in the dealership, and even in their pockets, the company has worked to retool its entire sales and marketing strategy. In an electrifying keynote, Marcus Breitschwerdt, CEO of Mercedes Benz Cars Europe, will highlight how the company is using everything from the IoT and autonomous driving, to ride-sharing and social science research to shape the future of the auto business.

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MMS MWC 2017
Feb 27th, 2017 July 25th, 2017
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