February 27, 2017

Mobile App Standards: Why Unified Metrics Will Unlock $100 Billion in Spending 11:00  -  11:25 Mobile App Standards: Why Unified Metrics Will Unlock $100 Billion in Spending Hall 8.0 NEXTech Theatre B

Mobile App Standards: Why Unified Metrics Will Unlock $100 Billion in Spending

Alex Newman
JasonCooper
Meridith Miller

Moderator – Jason Cooper, General Manager – Mobile, Integral Ad Science (IAS)

Session Description

Mobile apps rule the world, which is why the in-app advertising market is forecast to top $100 billion this year. But there’s a big hurdle to clear for the industry to unlock all that spending: Standards for in-app ad measurement. Why standards? Because brands and agencies need to measure their buys across all screens — and right now, app developers and mobile ad platforms have a complex web of operating systems and ad formats to navigate to deliver those metrics. In-app ad measurement should be simple, so in this session, a coalition of companies backed the IAB will share the roadmap for in-app measurement standards that will power mobile’s next growth engine.

Speakers:

Jason Cooper

Jason Cooper

General Manager Mobile
IAS logo

Alex Newman

Alex Newman

MD, Mobile
Omnicom Logo

Meridith Miller

Meridith Miller

Head of Commercial Partnerships
MoPub Logo
Sponsors
IAS logo small

Session Category :  Barcelona 2017