New York, May 8 2017

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

Speakers

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer
Aniko DeLaney

Aniko DeLaney

Chief Marketing Officer and Global Head, Corporate Marketing
Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive
Justin Reilly

Justin Reilly

Head of Customer Experience Innovation
Courtney Goldstein

Courtney Goldstein

VP Digital Marketing, Media & eCommerce
Joshua Palau

Joshua Palau

VP of Digital and Omnichannel
Mike Isabella

Mike Isabella

Director of Consumer Engagement
Richard Guest

Richard Guest

President of North America
Phil Schraeder

Phil Schraeder

President and Chief Operating Officer
Doug Ray

Doug Ray

President, Product & Innovation
Daniel Meehan

Daniel Meehan

Founder and CEO
Duncan McCall

Duncan McCall

CEO and Co-Founder
Mihael Mikek

Mihael Mikek

Founder & CEO
Tamara Alesi

Tamara Alesi

Managing Partner, Integrated Planning Strategy
Jeff Semones

Jeff Semones

Managing Partner and Social Media Practice Lead
Steven Wolfe Pereira

Steven Wolfe Pereira

Chief Marketing and Communications Officer
David Gaines

David Gaines

Chief Planning Officer
Alexander Rea

Alexander Rea

Creative Technology Officer
Jeff Liang

Jeff Liang

Chief Digital Officer
Jason Kanefsky

Jason Kanefsky

Chief Investment Officer
Tom Goodwin

Tom Goodwin

EVP, Head of Innovation
Michael Lampert

Michael Lampert

EVP, Head of Digital NY/LA
Joshua Lowcock

Joshua Lowcock

EVP, Chief Digital Officer
Jake Denny

Jake Denny

SVP, Brand Solution
James Price

James Price

Senior Vice President of Data Insights and Programmatic Product
Steve DeAngelis

Steve DeAngelis

VP of Americas/Strategy
Benjamin Bring

Benjamin Bring

VP, Mobile Media Director
Garrett Kelly

Garrett Kelly

Associate Media Director
Jill Cress

Jill Cress serves as Chief Marketing Officer of National Geographic Partners (NGP). In this role, Cress oversees the overall global brand vision, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the National Geographic brand and entities around the world.

Cress focuses on overall brand building to the consumer, cable/satellite industry, advertising community and the creative community. She also leads research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy, and digital marketing.

Previously, Cress was executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy including the Priceless Platforms, global content strategy, segment inspired marketing. She leveraged creative positioning and scalable new digital platforms, including the incorporation of “Priceless Cities” around the world into MasterCard’s “Priceless” award-winning campaign.

Cress started her career at MasterCard in 1994 as the vice president of sales. She was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and has been a featured speaker at marketing industry events such as the Ad Age Digital Conference and the Modern Media Summit at Mobile World Congress.

Cress received a B.S. in Science Marketing from Indiana University.

Douglas Zarkin

Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the healthcare and retail arenas at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business. In 2015 and again in 2016, Doug was recognized with an Effie for marketing excellence in HealthCare Services for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

Geoff Ramsey

Geoff Ramsey

Co-Founder & Chief Innovation Officer - eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Aniko DeLaney

Aniko DeLaney

Chief Marketing Officer and Global Head, Corporate Marketing - Bank of New York Mellon Corp

Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon with over 50,000 employees, $30+ trillion in assets under custody/administration and $1.7+ trillion in assets under management. She is responsible for BNY Mellon’s global corporate marketing strategy, brand, digital marketing and market research.

Aniko has been the Marketing Director for BNY Mellon’s Markets, Asset Servicing, Global Collateral Services, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses.

Aniko is Vice Chair and Board Member of the Borough of Manhattan Community College Foundation. She is a member of the Association of National Advertisers and Corporate Financial Group (CFG) and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.

Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

Steve Seyferth

Toledo, OH – Recently surpassing 800 stores and recognized as America’s favorite pizza company, Marco’s Pizza announced marketing innovator Steve Seyferth as its Chief Marketing Officer. Seyferth, with over 30 years of experience working in key executive positions at major advertising and media companies, along with establishing his own highly regarded consultancy practice, will serve as the driving force to elevate Marco’s communications across all platforms.

Seyferth’s unique skill set included leading communication initiative’s for “blue-chip” marketers like Domino’s, General Mills, Kraft, Coors, Gatorade and Ford Motor Company, while also being at the forefront of the digital movement in Vice President roles at AOL Time Warner and AT&T AdWorks. Additionally, Seyferth was owner of SSG Marketing from 2006 – 2009 where his company, built off the Six Sigma platform, played an integral role in helping establish Marco’s strategically on the national landscape, as well as overseeing their Public Relations efforts. After selling SSG, Seyferth continued in the digital media landscape as part of the AT&T AdWorks Senior Leadership Team that grew “three screen” (On-Line, Mobile, TV) revenue from zero to over $350 million in the six years prior to AT&T’s acquisition of DIRECTV.

While on the agency side, Seyferth led the development of numerous award winning advertising campaigns, including the renowned “Be Like Mike” campaign for Gatorade that featured Michael Jordan. This campaign, created in 1991, was recently named the “Best Sports Commercial” of all time by USA TODAY in November 2016.

“Marco’s Pizza continues to set the pace in the pizza industry, opening a new store every three days. The product is top notch, the management team has proven its mettle in the restaurant business, and I’m excited to be part of the team. Now is the time to leverage its growth, its reputation, and its strong Italian roots to position Marco’s as the pizza of choice,” commented Seyferth.

As the only national franchise chain founded by a native Italian, Marco’s Pizza has carved out a niche in the industry as the expert in authentic Italian pizza. It is known in markets around the country for its fresh never-frozen dough made daily on site, a proprietary cheese blend – also fresh never-frozen – and a secret pizza sauce recipe. Marco’s Pizza’s continued growth is attributed to consistent unit-level profitability, high Italian food standards, selectivity in awarding franchises and ability to top-grade talent at the corporate level.

“Steve is the precisely the right person, in the right position, at the right time for Marco’s Pizza,” said President Bryon Stephens. “With Steve’s experience building digital strategies across all platforms both in and out of the restaurant industry, he offers the perspective and leadership we need right now as Marco’s continues to roll out nationally.”

Louis Paskalis

Louis Paskalis

SVP, Enterprise Media Planning, Investment and Measurement Executive - Bank of America

Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express.  He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.  

Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards.  Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology.  Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others.  In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

Justin Reilly

Justin Reilly

Head of Customer Experience Innovation - Verizon Fios

Justin Reilly is an entrepreneur, innovator, strategist and thought leader, passionate about the intersection of Marketing, Product and Customer Experience. At Verizon, he is responsible for digital strategy and innovation, 5-year customer-centric growth and CX practice maturity for the Fios brand. He has a proven track record of ensuring that the life and liberty of Big Ideas shine through in tactical roadmaps.

Prior to Verizon, he was a Director of Strategy and Experience at Macquarium, lead the Strategy and Innovation team at Arke Systems and was a partner at Grey Seven Labs, a digital products group focused on cross-platform insights and intelligence for the enterprise. He co-founded Qstir.com, a comprehensive social marketplace and has a significant background in an international lead generation, customer experience, performance marketing and digital products.

Courtney Goldstein

Courtney Goldstein

VP Digital Marketing, Media & eCommerce - Comcast

Courtney Goldstein is the Senior Vice President, Digital Sales and Marketing, Comcast Cable. Courtney leads eCommerce across both Residential and Business as well as Marketing for the digital sales and self-service experiences. Additionally, she oversees the digital media strategy across Search (Paid & Organic), Display and Social. Prior to joining Comcast, Courtney held numerous positions at American Express, most recently serving as Vice President of Consumer Card Acquisition and Early Tenure Card Marketing. She holds a Bachelor’s of Science degree from the Wharton School at the University of Pennsylvania and a Master’s of Business Administration from Columbia University.

Joshua Palau

Joshua Palau

VP of Digital and Omnichannel - Bayer US

Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

Mike Isabella

Mike Isabella

Director of Consumer Engagement - Timberland

Mike has been digitally marketing his way through life for 15 years but living digitally for far longer. How long is anyone's guess. But, if they guess over 38 years, they are very wrong. While digitally raised, he's a strong believer in human-to-human interaction. He takes pride in building balanced marketing programs that are data driven, and come to life within and beyond the digital world.

Mike currently serves as the Director of Consumer Engagement at Timberland, fulfilling a life-long mission that began when he laced up his first pair of 10061s, THE Yellow Boots, in 1996. Now, he spends his days connecting the brand to consumers and building new boot-love-affairs one at a time.

Richard Guest

Richard Guest

President of North America - Tribal Worldwide

Rich Guest is the President of Tribal's North American Operations. Prior to his current role, Rich was President of U.S. Operations and before that Managing Director of the award-winning, New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, NovartisAG, and Solvay Pharmaceuticals. During Rich's tenure the office more than doubled in size.

Previously, Rich spent several years at Tribal’s Chicago office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time.

Rich helped McDonald’s craft their first in-video game marketing strategy. This involved negotiating relationships with Electronic Arts and Activision, which resulted in McDonald's products being placed in The Sims, The Sims Online, and other major video game titles. Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.

Rob Schwartz

Rob Schwartz was once described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business, and finds ways to create breakthrough platforms and campaigns that get results and build brands. He has since transformed from CCO to CEO and is currently Chief Executive Officer of TBWA\Chiat\Day New York. Since Rob took over in 2015, the New York office has enjoyed explosive growth, with 14 new business wins in a mere 18 months.

Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, McDonald's, Pepsi, Thomson Reuters and Visa, to name but a few. Along the way he has won nearly every advertising award including Grand Effies, Cannes Lions, and One Show pencils. He has also been a Cannes Lions Jury President and jury member.

Rob was recognized as ThinkLA's "Leader of the Year." And is considered one of Adweek's "25 Voices to Follow in Social Media." He also lends his voice to Forbes and Campaign where he is a popular and regular contributor. A few more facts about him?

Rob is a board member of the 4As.

He is a Friar at the Friars Club.

He has been a guest lecturer at Stanford, Harvard, USC, UCLA, CCNY and Yale.

And he's an original "Manbassador" of the 3% Conference.

Cindy Stockwell

Cindy Stockwell

President - Trilia

Cindy proudly launched Trilia as a different kind of media company, with a mandate for fiscal transparency. Trilia, which launched in 2015 and grew out of Hill Holliday/Erwin Penland’s highly successful media operations, operates under the belief that the strongest client outcomes are driven by balancing Science and Ideas. Prior to Trilia, Cindy was responsible for Hill Holliday’s integrated media department, overseeing communications planning, cross-channel media planning/buying, and analytics for clients such as Dunkin’ Donuts, Major League Baseball, Liberty Mutual, The TJX Companies, and Chili’s. Under her leadership, Hill Holliday’s media department was twice named Media Agency of the Year by Media Magazine and Cindy has been honored as one ofAdweek’s Media All-Stars.

Throughout her career, Cindy has planned multimedia campaigns for clients in various industries, including packaged goods, retail, dining, and health care. Trilia's focus on Science and Ideas has resulted in campaigns across multiple disciplines that have consistently won awards: AdWeek Magazine’s ͞Plan of the Year͟(four times in the last five years), MediaPost’s Creative Media Award (three times in the last four years), MediaPost’s OMMA Award (2011and 2014), Digiday’s SAMMY Award (2014), and the MMA Smarties (2014).

Phil Schraeder

Phil Schraeder

President and Chief Operating Officer - Gum Gum

Phil Schraeder is GumGum’s President and Chief Operating Officer and is responsible for overall management, sales, financial planning, management, controls and human resources. His 18 years of experience helped GumGum rise to be an industry leader in the computer vision and marketing spaces.

Phil was a finalist in the 2014 Los Angeles Business Journal CFO of the Year Award.

Prior to joining GumGum, he was VP of Finance at Verifi, Inc., a full-service provider of global electronic payment and risk management solutions, where he was responsible for financial operations and forecasting. Prior to joining Verifi, Phil oversaw accounting and reporting at RealD, Inc, a leading global licensor of 3D technologies, where he was heavily involved in the strategic acquisition of a key supplier, an equity raise of $50 million and the implementation of its ERP system. Prior to RealD, Phil spent four years at New Regency Entertainment where he was the Manager of Finance and was responsible for financial modeling and reporting on feature films.

Phil began his career at KPMG, LLP in Chicago after earning his Bachelor of Science in Accountancy with a minor in Communications from Northern Illinois University.

Doug Ray

Doug Ray

President, Product & Innovation - Dentsu Aegis Network
Aziz Rahim

Aziz Rahim is the CEO of Sabio Mobile, the smarter mobile advertising platform trusted by brands and agencies. Aziz is an avid mobile evangelist who has held leadership roles with multiple media and telecommunications companies. Prior to joining Sabio Mobile, Aziz was SVP at Opera Mediaworks where he helped foster revenue and product innovation. Other experiences include leading a team that helped the monetization of AT&T’s Uverse TV, and roles at AT&T AdWorks and NBC Universal where he helped lead the first localized market teams. On the rare days when Aziz is not traveling, you can find him in Los Angeles with his wife and daughter.

Barry Frey

As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space.  The DPAA provides industry leadership to networks, technology, content and research companies. It fosters collaboration between the digital out-of-home community and ad agencies, providing research and best practices in areas such as mobile integration and programmatic.

During Mr. Frey's tenure, he has vastly grown the organization's membership base, opening the DPAA's doors to businesses in the location data, mobile and software sectors, in addition to  international companies. He has brought the entire digital place-based (DPB)/digital-out-of-home (DOOH) industry to its highest level of recognition in large part through his creation of the “Video Everywhere” marketing campaign. This initiative has helped position DPB/DOOH networks as important players in the video advertising market seen by brands, agencies, the press and financial analysts.

The Video Everywhere campaign is also reflected in the DPAA's annual conference, now called the Video Everywhere Summit. Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to video neutral media planning, activation, programmatic buying  and marketers' use of multi-screen strategies.

Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator.  As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.

Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.

As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.

Daniel Meehan

Daniel Meehan

Founder and CEO - Padsquad

A serial business builder, change agent and entrepreneur, Dan’s media industry experience spans from old school business and consumer publishing all the way through today’s digital media ecosystem. Prior to founding PadSquad, Dan was the Founder and CEO of Haven Home Media, LLC, the first-ever vertical content network in the Home & Garden category, which he sold to Reader’s Digest Association in 2011. After the acquisition of Haven Home, Dan stayed on as Vice President, Integrated Solutions & Digital Development for Reader’s Digest Association, where he led the integration of Haven Home with The Family Handyman, managed strategy, development, and corporate sales across brands like AllRecipes.com, Taste of Home, Everyday with Rachael Ray and Reader’s Digest.

Dan’s first foray into starting a business was in 2003 when he founded Momentum Publishing Partners, an independent advertising sales firm. Earlier in his career, Dan led revenue, strategy and business development for Scripps Networks Interactive where he was the Director of National Advertising Sales, responsible for digital and convergent television sales across assets including HGTVPro, DIY Network, and HGTV.

Dan earned a Bachelor’s of Science degree from Saint Joseph’s University. In his spare time, he enjoys spending time with his wife and three boys near Princeton, NJ, coaching sports, and trying to sneak in some golf and surfing.

Duncan McCall

Duncan McCall

CEO and Co-Founder - PlaceIQ

Duncan McCall is the CEO and co-founder of PlaceIQ. He is one of the first people to connect consumer location to advertising, allowing CPG, retail and auto brands to align advertising with consumer behavior.

Previously, Mr. McCall founded and led a venture-backed consumer Internet business with the goal of enabling and empowering users of location-aware devices. His time spent working on RFID and universal positioning start-ups would later be the foundation on which PlaceIQ was built.

Mr. McCall is a well-known advertising executive, has spoken at more than 50 industry events and is often quoted on digital marketing technology in publications including Business Week, Fast Company, Advertising Age and Adweek.

Mihael Mikek

Mihael Mikek

Founder & CEO - Celtra Inc.
Tamara Alesi

Tamara Alesi

Managing Partner, Integrated Planning Strategy - Mediacom
Jeff Semones

Jeff Semones

Managing Partner and Social Media Practice Lead - Mediacom

In 2015, Jeff moved into the newly created position at MediaCom, as Head of Social Media, US. Prior to this new role, Jeff was co-founder/President of M80, GroupM’s social media specialists in North America since 2006. At M80 Jeff was responsible for enabling the strategic direction of the agency while overseeing partner relations, nurturing inter-agency collaboration and the integration of M80’s expertise in support of sister agencies across GroupM and WPP. In 2014, as a member Catalyst's EXCO, Jeff helped oversee M80’s merger with Catalyst creating the integrated social + search offering now known as GroupM Search & Social.

Coleen Kuehn

In Coleen’s role as chief media officer, she is responsible for the leadership of Merkle’s media portfolio across search, display, social, and performance media as well as overseeing communications strategy capabilities.

Coleen is a seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology. As an innovative and results-driven leader, Kuehn was named one of Advertising Age’s esteemed “Women to Watch.” She began her career in marketing and product development roles for American Express and The Coca-Cola Company after receiving an MBA from University of Michigan’s Ross School of Business.

Prior to joining Merkle, Coleen served as president at Mediavest, a global agency, where she was responsible for strategic oversight, integrated solutions, and client adoption of new technologies. She began as President of Strategy & Planning and was responsible for developing the agency’s communications planning methodology as well as its proprietary tools. Given her strong client relationships and leadership skills, she went on to assume the role of President, Client Leadership at Mediavest. Coleen was also a member of Mediavest’s Executive Leadership team of eight that determined the vision and overall direction for the agency.

Prior to joining Mediavest, Coleen was Chief Strategist at Havas|MPG and President of Digital & Emerging media at MediaCom.

Steven Wolfe Pereira

Steven Wolfe Pereira

Chief Marketing and Communications Officer - Neustar

Mr. Wolfe Pereira is Chief Marketing & Communications Officer of Neustar, Inc. He oversees Neustar’s brand advertising, communications, corporate marketing and product marketing across the company. A leader in data-driven marketing, he has more than two decades of experience at the intersection of marketing, media, and technology.

Prior to Neustar, Mr. Wolfe Pereira was the Vice President of Brand Strategy & Marketing Solutions at the Oracle Data Cloud (ODC). He joined Oracle through the acquisition of Datalogix, where he served as Chief Marketing Officer.

Mr. Wolfe Pereira has also held executive roles at leading media and technology firms including Starcom MediaVest Group (Publicis Groupe), Univision Communications and Akamai Technologies. He began his career in finance focused on technology, media and telecom mergers and acquisitions, working at firms including The Blackstone Group, Salomon Smith Barney (Citigroup) and Violy, Byorum & Partners.

Mr. Wolfe Pereira graduated from Tufts University with a bachelor of arts degree in International Relations. A Fulbright Scholar, he completed the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology’s Sloan School of Management.

A passionate supporter of multicultural causes as well as science, technology, engineering and math (STEM) education, Mr. Wolfe Pereira serves on the board of directors of the Ad Council, the Advertising Research Foundation (ARF), Sponsors for Educational Opportunity (SEO) and the Thurgood Marshall College Fund (TMCF).

David Gaines

David Gaines

Chief Planning Officer - Maxus
Matt Tepper

As Chief Strategy Officer of Wunderman North America, Matt works with brands to strengthen relationships between brands, products and consumers.

With more than 16 years of experience helping brands navigate the increasingly complex world of media, marketing and platforms, Matt combines traditional marketing and CRM approaches with startup principles and behavioral economics to develop marketing solutions that drive business results.

Alexander Rea

Alexander Rea

Creative Technology Officer - DDB New York

As the Creative Technology Officer at DDB New York, Alexander works with clients and teams to navigate the multifaceted digital world. In his role, Alexander uses technology to identify, develop, and execute innovative creative that impacts brands.

With almost 20 years of advertising, production, design and development experience, Alexander’s intricate knowledge of the digital world lends itself to projects of all shapes and sizes, allowing him to craft experiences from the ground up.

He has designed, coded, produced, and directed everything from small marketing websites, to complex web platforms, mobile apps, interactive installations and VR experiences for a wide array of Fortune 500 brands including Marriott, Sony, Lexus, Budweiser, Chrysler, Macy’s, Infiniti and Lockheed Martin. He was intrinsically involved with the award-winning Field Trip to Mars group VR project which has won over 50 industry awards and was the most awarded campaign at the 2016 Cannes International Festival of Creativity.

Active in the digital community as a mentor, Alexander has worked with R/GA’s accelerator program since its inception, along with NYC BigApps. He has also taught or guest lectured at advertising programs including Miami Ad School. You can find him presenting at industry events such as New York Media Festival, Maker Faire and TEDx.

Jeff Liang

Jeff Liang

Chief Digital Officer - Media Assembly

Jeff is responsible for digital client programs, tools and platforms at Assembly. Jeff brings over 16 years of strategic media and marketing experience to Assembly, having led and developed digital practices for major holding companies including: Publicis, Omnicom, WPP, and IPG. His work has received recognition from Cannes Lions, Effies, Advertising Age, Adweek, IAB, and OMMA, among others. Prior to joining Assembly, Jeff served as Senior Vice President, Media Lead at Starcom Mediavest Group, where he established agency capabilities in audience buying, programmatic, biddable media, data and emerging technology. Earlier, Jeff was the U.S. Director of Digital Investment for PHD, where he was critical in expanding the agency’s digital teams by three-fold and bringing in key new businesses such as GSK.

Jay Freedman

Jay Freedman is Nativo’s Chief Revenue Officer, responsible for all global managed & platform revenue. Jay blends analytical insights with industry acumen to practice deep listening and anticipation of market needs. Quarter to quarter, Jay equips his team with the right tools and formats to ensure they are building a better future for advertisers and consumers.

Prior to joining Nativo, Jay led the Technology and Telecom Vertical at Yahoo where he managed marquee advertisers such as AT&T, Sprint, Verizon, T-Mobile and Samsung. Jay also led the launch of Genome from Yahoo, a leading audience-targeting platform that resulted from the acquisition of interclick. Prior to Yahoo, Jay served as the SVP of Sales at interclick (Nasdaq: "ICLK") where he played a pivotal role in growing the firm from a small ad network to a leading technology platform, which led to an acquisition by Yahoo.

Jason Kanefsky

Jason Kanefsky

Chief Investment Officer - Havas Media Group UK

Jason Kanefsky’s commitment to advertising is as unwavering as his wedding vows. As he puts it, he’s been married to Havas for 22 years and to his wife 21. Over those years, he’s evolved with the company, proving his mettle in overseeing investments across the company’s impressive roster of clients. Moving from Head of National Broadcast into the Investments department with Havas’ predecessor, MPG, he rocketed from Havas Rising Star in 2003 to Havas All Star in 2008.

Jason’s touchstone integrity guides his day-to-day tasks, which include managing the Investments teams and directing the allocation of funds for all Havas’ current client as well as past clients like Lego, Reckitt Benckiser and MCI. You can hear the conviction in his voice when he says “we’re not curing cancer but we have to get it right.”

When he isn’t ensuring the sanctity of financial decisions, you can catch Jason on the links or spending time with his family. His favorite way to quietly bask in glory is spending a spring day on the beach.

Donald Williams

As Chief Digital Officer Donnie envisions “what’s next” in a digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon’s clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, an anonymous platform for positive agency engagement; hosting the industry’s first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.

Tom Goodwin

Tom Goodwin

EVP, Head of Innovation - Zenith Optimedia

Tom Goodwin is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content marketing, influencer programs, and new media and devices to produce robust business results.

Voted the #1 Voice in Marketing Globally by LinkedIn (with over 275,000 followers) Tom is a keynote speaker around the world at advertising and business transformation conferences. Tom writes frequently for the Guardian, TechCrunch, Forbes, GQ, Ad Age, Wired, Ad Week, World Economic Forum, Inc and more.

Michael Lampert

Michael Lampert

EVP, Head of Digital NY/LA - 360i

At 360i, and in his role as Executive Vice President, Head of Digital, Michael is responsible for our overall Digital product, while also functioning as Executive Sponsor on many of our largest clients. He oversees 360i’s Digital, Paid Social, SEM, Analytics, Media Tech, and Account Management capabilities, along with our in-house Programmatic Buying Group, which is a dynamic agency offering that is fully transparent and integrated.

Michael is active across the Digital community; he currently serves on the AOL Agency Advisory Board, and was a past Board Member of 212 NYC and Glam Media. He is also a frequent industry speaker and writer, as well as an advisor to multiple digital and technology companies on the issues most pressing to the industry.

Joshua Lowcock

Joshua Lowcock

EVP, Chief Digital Officer - UM Worldwide

Passionate about the convergence of media, digital, data, and technology, Joshua leads Digital Strategy & Innovation in the U.S across all UM accounts. Joshua brings a unique global perspective to UM’s clients, having worked in senior digital roles not just in the U.S., but also while living in China, Europe, and Australia. His clients have included Hershey’s, Unites States Postal Service, Zurich Insurance, ExxonMobil, Walmart, Bloomin’ Brands, and Procter & Gamble.

Driven by applying innovation to deliver real business results, Joshua helps clients lean into future opportunities — but always in a meaningful and scalable way. An approach he honed while working at Ernst & Young, and refined after completing his MBA.

Throughout his career, he has worked on all sides of the media industry, including technology, Internet, broadcast, publishing, from corporate finance and advisory, to media planning and investment. His vast industry knowledge and depth of experience give Joshua the ability to comfortably move from strategy to the nuts and bolts of how technology and data can be architected to deliver the right end result.

A native of Australia, Joshua and his family now call New York home

Jake Denny

Jake Denny

SVP, Brand Solution - Juice Mobile

Jake Denny is focused on the future of content and advertising. Spending more than a decade working on solutions across mobile advertising and mobile marketing, with an acute awareness of changing technology.

Jake has dedicated his career to working in the media and entertainment industries and spends most of his time working on product innovation, data solutions, and commercial opportunities to develop creative brand engagement.

While Jake will not recommend, you use QR codes he might tell you to spend more time building your data, mobile, IoT, mixed reality, eCommerce, creative, content, and machine learning strategies. Seriously. Do it.

James Price

James Price

Senior Vice President of Data Insights and Programmatic Product - Outfront Media

Having spent the majority of his career in digital media, James Price’s focus as SVP Data Insights and Programmatic Product within OUTFRONT Media is to extend the digital focus and offerings across media types and expand programmatic methodologies. His primary interest is in the coordination and combination of media by better understanding the delivered audience characteristics, and focusing on the desired activity from the end user.

Steve DeAngelis

Steve DeAngelis

VP of Americas/Strategy - M&C Saatchi Mobile

Steve designed, developed, and managed large Display, Mobile, SEM, and SEO campaigns for several Fortune 500 brands. Prior to M&C Saatchi Mobile, he focused on the Programmatic space at StrikeAd, developing campaign strategies and media/tech partnerships for advertisers such as Walmart, McDonald’s, Cadillac, The Dish.

Steve oversaw the Mobile marketing efforts for The Economist, helping the magazine obtain one of the largest Digital circulations within the industry. He managed Display and SEM programs at top digital agencies for clients such as Home Depot, ABC Television, Hyundai and USPS and led the SEO practices of BMW and Adidas by Stella McCartney.

Benjamin Bring

Benjamin Bring

VP, Mobile Media Director - Ansible

Benjamin Bring serves as Vice President, Mobile Media Director at Ansible. In this role, Ben leads the national media practice and delivers integrated mobile solutions for clients such as Coca-Cola, ExxonMobil, Fiat Chrysler Automobiles and Johnson & Johnson among others.

A digital lifer, Ben has worked on cutting-edge mobile activations for nearly a decade, focusing on second-screen video and gamification and performance marketing among other areas. Prior to Ansible, Ben held senior roles at Collective, Opera Mediaworks and InMobi.

Miriam Gottfried

Miriam Gottfried covers media, telecommunications, and retail for The Wall Street Journal's investment commentary column, Heard on the Street. She was previously a staff writer for Barron’s magazine and has reported for Chicago Public Radio, Crain’s Chicago Business, and Forbes magazine. Miriam holds a master's degree in Business and Economics Journalism from Columbia University's Graduate School of Journalism and a bachelor's degree from Wesleyan University.

Garrett Kelly

Garrett Kelly

Associate Media Director - Spark Communications

Garrett has been planning all facets of media for the last six years at Mediavest|Spark where he started in their burgeoning 80 people Chicago office back at the end of 2010. He has since navigated the through the finance, pharmaceutical, food, and entertainment categories. The last 2 years he has been heading up the Nickelodeon marketing efforts for new show premiers and tent pole events. On Nickelodeon, he has habitually executed plans utilizing emerging partners and technology throughout the digital world, specifically focusing on the ever-changing advances in targeting. Prior to that was one of the leads on several prescription drugs on the ABBVIE account. And even prior to that, Garrett helped the commercial and retailing marketing of SunTrust Bank’s He just loves regulations, he really does.

Lance Wolder

Lance Wolder

Advisor - MMS

Lance is a digital veteran with more than 18 years of experience, supporting some of the world’s most loved brands, using media, technology, and creative to develop innovative solutions. Early immersion in advertising technology fostered a passion and interest in the ever-changing digital landscape. This passion has resulted in a professional reputation of pushing boundaries and building innovative solutions to business problems. Having held leadership roles in both public companies and start-up’s alike, his focus on driving growth is priority one.

Agenda

  • Speakers

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

  • Speakers

    Geoff Ramsey Co-Founder & Chief Innovation Officer, eMarketer
    Geoff Ramsey

    Geoff Ramsey

    Co-Founder & Chief Innovation Officer
    eMarketer

    Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

    As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

    In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

    Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Jill Cress

    Jill Cress serves as Chief Marketing Officer of National Geographic Partners (NGP). In this role, Cress oversees the overall global brand vision, driving all marketing activities related to conceptualizing and implementing the overall marketing strategy for the National Geographic brand and entities around the world.

    Cress focuses on overall brand building to the consumer, cable/satellite industry, advertising community and the creative community. She also leads research and consumer insights, as well as all aspects of marketing, including brand strategy, creative, consumer marketing, on-air media strategy, and digital marketing.

    Previously, Cress was executive vice president of global consumer marketing at MasterCard, where she oversaw the global consumer strategy including the Priceless Platforms, global content strategy, segment inspired marketing. She leveraged creative positioning and scalable new digital platforms, including the incorporation of “Priceless Cities” around the world into MasterCard’s “Priceless” award-winning campaign.

    Cress started her career at MasterCard in 1994 as the vice president of sales. She was recently recognized as one of the Top 50 Women in Marketing by Brand Innovators and has been a featured speaker at marketing industry events such as the Ad Age Digital Conference and the Modern Media Summit at Mobile World Congress.

    Cress received a B.S. in Science Marketing from Indiana University.

    David Gaines Chief Planning Officer, Maxus
    David Gaines

    David Gaines

    Chief Planning Officer
    Maxus
    Jason Kanefsky Chief Investment Officer, Havas Media Group UK
    Jason Kanefsky

    Jason Kanefsky

    Chief Investment Officer
    Havas Media Group UK

    Jason Kanefsky’s commitment to advertising is as unwavering as his wedding vows. As he puts it, he’s been married to Havas for 22 years and to his wife 21. Over those years, he’s evolved with the company, proving his mettle in overseeing investments across the company’s impressive roster of clients. Moving from Head of National Broadcast into the Investments department with Havas’ predecessor, MPG, he rocketed from Havas Rising Star in 2003 to Havas All Star in 2008.

    Jason’s touchstone integrity guides his day-to-day tasks, which include managing the Investments teams and directing the allocation of funds for all Havas’ current client as well as past clients like Lego, Reckitt Benckiser and MCI. You can hear the conviction in his voice when he says “we’re not curing cancer but we have to get it right.”

    When he isn’t ensuring the sanctity of financial decisions, you can catch Jason on the links or spending time with his family. His favorite way to quietly bask in glory is spending a spring day on the beach.

    Doug Ray President, Product & Innovation, Dentsu Aegis Network
    Doug Ray

    Doug Ray

    President, Product & Innovation
    Dentsu Aegis Network
  • Speakers

    Douglas Zarkin

    Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the healthcare and retail arenas at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business. In 2015 and again in 2016, Doug was recognized with an Effie for marketing excellence in HealthCare Services for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

  • Moderator

    Duncan McCall CEO and Co-Founder, PlaceIQ
    Duncan McCall

    Duncan McCall

    CEO and Co-Founder
    PlaceIQ

    Duncan McCall is the CEO and co-founder of PlaceIQ. He is one of the first people to connect consumer location to advertising, allowing CPG, retail and auto brands to align advertising with consumer behavior.

    Previously, Mr. McCall founded and led a venture-backed consumer Internet business with the goal of enabling and empowering users of location-aware devices. His time spent working on RFID and universal positioning start-ups would later be the foundation on which PlaceIQ was built.

    Mr. McCall is a well-known advertising executive, has spoken at more than 50 industry events and is often quoted on digital marketing technology in publications including Business Week, Fast Company, Advertising Age and Adweek.

    Speakers

    Louis Paskalis SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of America
    Louis Paskalis

    Louis Paskalis

    SVP, Enterprise Media Planning, Investment and Measurement Executive
    Bank of America

    Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express.  He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.  

    Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards.  Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology.  Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others.  In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

    Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

  • Moderator

    Tamara Alesi Managing Partner, Integrated Planning Strategy, Mediacom
    Tamara Alesi

    Tamara Alesi

    Managing Partner, Integrated Planning Strategy
    Mediacom

    Speakers

    Benjamin Bring VP, Mobile Media Director, Ansible
    Benjamin Bring

    Benjamin Bring

    VP, Mobile Media Director
    Ansible

    Benjamin Bring serves as Vice President, Mobile Media Director at Ansible. In this role, Ben leads the national media practice and delivers integrated mobile solutions for clients such as Coca-Cola, ExxonMobil, Fiat Chrysler Automobiles and Johnson & Johnson among others.

    A digital lifer, Ben has worked on cutting-edge mobile activations for nearly a decade, focusing on second-screen video and gamification and performance marketing among other areas. Prior to Ansible, Ben held senior roles at Collective, Opera Mediaworks and InMobi.

    Mike Isabella Director of Consumer Engagement, Timberland
    Mike Isabella

    Mike Isabella

    Director of Consumer Engagement
    Timberland

    Mike has been digitally marketing his way through life for 15 years but living digitally for far longer. How long is anyone's guess. But, if they guess over 38 years, they are very wrong. While digitally raised, he's a strong believer in human-to-human interaction. He takes pride in building balanced marketing programs that are data driven, and come to life within and beyond the digital world.

    Mike currently serves as the Director of Consumer Engagement at Timberland, fulfilling a life-long mission that began when he laced up his first pair of 10061s, THE Yellow Boots, in 1996. Now, he spends his days connecting the brand to consumers and building new boot-love-affairs one at a time.

    Daniel Meehan Founder and CEO, Padsquad
    Daniel Meehan

    Daniel Meehan

    Founder and CEO
    Padsquad

    A serial business builder, change agent and entrepreneur, Dan’s media industry experience spans from old school business and consumer publishing all the way through today’s digital media ecosystem. Prior to founding PadSquad, Dan was the Founder and CEO of Haven Home Media, LLC, the first-ever vertical content network in the Home & Garden category, which he sold to Reader’s Digest Association in 2011. After the acquisition of Haven Home, Dan stayed on as Vice President, Integrated Solutions & Digital Development for Reader’s Digest Association, where he led the integration of Haven Home with The Family Handyman, managed strategy, development, and corporate sales across brands like AllRecipes.com, Taste of Home, Everyday with Rachael Ray and Reader’s Digest.

    Dan’s first foray into starting a business was in 2003 when he founded Momentum Publishing Partners, an independent advertising sales firm. Earlier in his career, Dan led revenue, strategy and business development for Scripps Networks Interactive where he was the Director of National Advertising Sales, responsible for digital and convergent television sales across assets including HGTVPro, DIY Network, and HGTV.

    Dan earned a Bachelor’s of Science degree from Saint Joseph’s University. In his spare time, he enjoys spending time with his wife and three boys near Princeton, NJ, coaching sports, and trying to sneak in some golf and surfing.

    Mihael Mikek Founder & CEO, Celtra Inc.
    Mihael Mikek

    Mihael Mikek

    Founder & CEO
    Celtra Inc.
    Justin Reilly Head of Customer Experience Innovation, Verizon Fios
    Justin Reilly

    Justin Reilly

    Head of Customer Experience Innovation
    Verizon Fios

    Justin Reilly is an entrepreneur, innovator, strategist and thought leader, passionate about the intersection of Marketing, Product and Customer Experience. At Verizon, he is responsible for digital strategy and innovation, 5-year customer-centric growth and CX practice maturity for the Fios brand. He has a proven track record of ensuring that the life and liberty of Big Ideas shine through in tactical roadmaps.

    Prior to Verizon, he was a Director of Strategy and Experience at Macquarium, lead the Strategy and Innovation team at Arke Systems and was a partner at Grey Seven Labs, a digital products group focused on cross-platform insights and intelligence for the enterprise. He co-founded Qstir.com, a comprehensive social marketplace and has a significant background in an international lead generation, customer experience, performance marketing and digital products.

  • Moderator

    Phil Schraeder President and Chief Operating Officer, Gum Gum
    Phil Schraeder

    Phil Schraeder

    President and Chief Operating Officer
    Gum Gum

    Phil Schraeder is GumGum’s President and Chief Operating Officer and is responsible for overall management, sales, financial planning, management, controls and human resources. His 18 years of experience helped GumGum rise to be an industry leader in the computer vision and marketing spaces.

    Phil was a finalist in the 2014 Los Angeles Business Journal CFO of the Year Award.

    Prior to joining GumGum, he was VP of Finance at Verifi, Inc., a full-service provider of global electronic payment and risk management solutions, where he was responsible for financial operations and forecasting. Prior to joining Verifi, Phil oversaw accounting and reporting at RealD, Inc, a leading global licensor of 3D technologies, where he was heavily involved in the strategic acquisition of a key supplier, an equity raise of $50 million and the implementation of its ERP system. Prior to RealD, Phil spent four years at New Regency Entertainment where he was the Manager of Finance and was responsible for financial modeling and reporting on feature films.

    Phil began his career at KPMG, LLP in Chicago after earning his Bachelor of Science in Accountancy with a minor in Communications from Northern Illinois University.

    Speakers

    Joshua Palau VP of Digital and Omnichannel, Bayer US
    Joshua Palau

    Joshua Palau

    VP of Digital and Omnichannel
    Bayer US

    Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

  • Moderator

    Barry Frey

    As President & CEO of the Digital Place Based Advertising Association (DPAA), Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space.  The DPAA provides industry leadership to networks, technology, content and research companies. It fosters collaboration between the digital out-of-home community and ad agencies, providing research and best practices in areas such as mobile integration and programmatic.

    During Mr. Frey's tenure, he has vastly grown the organization's membership base, opening the DPAA's doors to businesses in the location data, mobile and software sectors, in addition to  international companies. He has brought the entire digital place-based (DPB)/digital-out-of-home (DOOH) industry to its highest level of recognition in large part through his creation of the “Video Everywhere” marketing campaign. This initiative has helped position DPB/DOOH networks as important players in the video advertising market seen by brands, agencies, the press and financial analysts.

    The Video Everywhere campaign is also reflected in the DPAA's annual conference, now called the Video Everywhere Summit. Under Mr. Frey's leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to video neutral media planning, activation, programmatic buying  and marketers' use of multi-screen strategies.

    Before joining DPAA in May 2013, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator.  As architect, marketer and chief revenue officer for Cablevision's digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.

    Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.

    As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.

    Speakers

    Steve DeAngelis VP of Americas/Strategy, M&C Saatchi Mobile
    Steve DeAngelis

    Steve DeAngelis

    VP of Americas/Strategy
    M&C Saatchi Mobile

    Steve designed, developed, and managed large Display, Mobile, SEM, and SEO campaigns for several Fortune 500 brands. Prior to M&C Saatchi Mobile, he focused on the Programmatic space at StrikeAd, developing campaign strategies and media/tech partnerships for advertisers such as Walmart, McDonald’s, Cadillac, The Dish.

    Steve oversaw the Mobile marketing efforts for The Economist, helping the magazine obtain one of the largest Digital circulations within the industry. He managed Display and SEM programs at top digital agencies for clients such as Home Depot, ABC Television, Hyundai and USPS and led the SEO practices of BMW and Adidas by Stella McCartney.

    Tom Goodwin EVP, Head of Innovation, Zenith Optimedia
    Tom Goodwin

    Tom Goodwin

    EVP, Head of Innovation
    Zenith Optimedia

    Tom Goodwin is the EVP of Innovation at Zenith Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. Tom’s focus is leading the innovation and content wing within Zenith, unleashing the power of emerging platforms, content marketing, influencer programs, and new media and devices to produce robust business results.

    Voted the #1 Voice in Marketing Globally by LinkedIn (with over 275,000 followers) Tom is a keynote speaker around the world at advertising and business transformation conferences. Tom writes frequently for the Guardian, TechCrunch, Forbes, GQ, Ad Age, Wired, Ad Week, World Economic Forum, Inc and more.

    James Price Senior Vice President of Data Insights and Programmatic Product, Outfront Media
    James Price

    James Price

    Senior Vice President of Data Insights and Programmatic Product
    Outfront Media

    Having spent the majority of his career in digital media, James Price’s focus as SVP Data Insights and Programmatic Product within OUTFRONT Media is to extend the digital focus and offerings across media types and expand programmatic methodologies. His primary interest is in the coordination and combination of media by better understanding the delivered audience characteristics, and focusing on the desired activity from the end user.

    Alexander Rea Creative Technology Officer, DDB New York
    Alexander Rea

    Alexander Rea

    Creative Technology Officer
    DDB New York

    As the Creative Technology Officer at DDB New York, Alexander works with clients and teams to navigate the multifaceted digital world. In his role, Alexander uses technology to identify, develop, and execute innovative creative that impacts brands.

    With almost 20 years of advertising, production, design and development experience, Alexander’s intricate knowledge of the digital world lends itself to projects of all shapes and sizes, allowing him to craft experiences from the ground up.

    He has designed, coded, produced, and directed everything from small marketing websites, to complex web platforms, mobile apps, interactive installations and VR experiences for a wide array of Fortune 500 brands including Marriott, Sony, Lexus, Budweiser, Chrysler, Macy’s, Infiniti and Lockheed Martin. He was intrinsically involved with the award-winning Field Trip to Mars group VR project which has won over 50 industry awards and was the most awarded campaign at the 2016 Cannes International Festival of Creativity.

    Active in the digital community as a mentor, Alexander has worked with R/GA’s accelerator program since its inception, along with NYC BigApps. He has also taught or guest lectured at advertising programs including Miami Ad School. You can find him presenting at industry events such as New York Media Festival, Maker Faire and TEDx.

  • Moderator

    Steven Wolfe Pereira Chief Marketing and Communications Officer, Neustar
    Steven Wolfe Pereira

    Steven Wolfe Pereira

    Chief Marketing and Communications Officer
    Neustar

    Mr. Wolfe Pereira is Chief Marketing & Communications Officer of Neustar, Inc. He oversees Neustar’s brand advertising, communications, corporate marketing and product marketing across the company. A leader in data-driven marketing, he has more than two decades of experience at the intersection of marketing, media, and technology.

    Prior to Neustar, Mr. Wolfe Pereira was the Vice President of Brand Strategy & Marketing Solutions at the Oracle Data Cloud (ODC). He joined Oracle through the acquisition of Datalogix, where he served as Chief Marketing Officer.

    Mr. Wolfe Pereira has also held executive roles at leading media and technology firms including Starcom MediaVest Group (Publicis Groupe), Univision Communications and Akamai Technologies. He began his career in finance focused on technology, media and telecom mergers and acquisitions, working at firms including The Blackstone Group, Salomon Smith Barney (Citigroup) and Violy, Byorum & Partners.

    Mr. Wolfe Pereira graduated from Tufts University with a bachelor of arts degree in International Relations. A Fulbright Scholar, he completed the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology’s Sloan School of Management.

    A passionate supporter of multicultural causes as well as science, technology, engineering and math (STEM) education, Mr. Wolfe Pereira serves on the board of directors of the Ad Council, the Advertising Research Foundation (ARF), Sponsors for Educational Opportunity (SEO) and the Thurgood Marshall College Fund (TMCF).

    Speakers

    Matt Tepper

    As Chief Strategy Officer of Wunderman North America, Matt works with brands to strengthen relationships between brands, products and consumers.

    With more than 16 years of experience helping brands navigate the increasingly complex world of media, marketing and platforms, Matt combines traditional marketing and CRM approaches with startup principles and behavioral economics to develop marketing solutions that drive business results.

  • Speakers

    Garrett Kelly Associate Media Director, Spark Communications
    Garrett Kelly

    Garrett Kelly

    Associate Media Director
    Spark Communications

    Garrett has been planning all facets of media for the last six years at Mediavest|Spark where he started in their burgeoning 80 people Chicago office back at the end of 2010. He has since navigated the through the finance, pharmaceutical, food, and entertainment categories. The last 2 years he has been heading up the Nickelodeon marketing efforts for new show premiers and tent pole events. On Nickelodeon, he has habitually executed plans utilizing emerging partners and technology throughout the digital world, specifically focusing on the ever-changing advances in targeting. Prior to that was one of the leads on several prescription drugs on the ABBVIE account. And even prior to that, Garrett helped the commercial and retailing marketing of SunTrust Bank’s He just loves regulations, he really does.

    Aziz Rahim

    Aziz Rahim is the CEO of Sabio Mobile, the smarter mobile advertising platform trusted by brands and agencies. Aziz is an avid mobile evangelist who has held leadership roles with multiple media and telecommunications companies. Prior to joining Sabio Mobile, Aziz was SVP at Opera Mediaworks where he helped foster revenue and product innovation. Other experiences include leading a team that helped the monetization of AT&T’s Uverse TV, and roles at AT&T AdWorks and NBC Universal where he helped lead the first localized market teams. On the rare days when Aziz is not traveling, you can find him in Los Angeles with his wife and daughter.

    Steve Seyferth

    Toledo, OH – Recently surpassing 800 stores and recognized as America’s favorite pizza company, Marco’s Pizza announced marketing innovator Steve Seyferth as its Chief Marketing Officer. Seyferth, with over 30 years of experience working in key executive positions at major advertising and media companies, along with establishing his own highly regarded consultancy practice, will serve as the driving force to elevate Marco’s communications across all platforms.

    Seyferth’s unique skill set included leading communication initiative’s for “blue-chip” marketers like Domino’s, General Mills, Kraft, Coors, Gatorade and Ford Motor Company, while also being at the forefront of the digital movement in Vice President roles at AOL Time Warner and AT&T AdWorks. Additionally, Seyferth was owner of SSG Marketing from 2006 – 2009 where his company, built off the Six Sigma platform, played an integral role in helping establish Marco’s strategically on the national landscape, as well as overseeing their Public Relations efforts. After selling SSG, Seyferth continued in the digital media landscape as part of the AT&T AdWorks Senior Leadership Team that grew “three screen” (On-Line, Mobile, TV) revenue from zero to over $350 million in the six years prior to AT&T’s acquisition of DIRECTV.

    While on the agency side, Seyferth led the development of numerous award winning advertising campaigns, including the renowned “Be Like Mike” campaign for Gatorade that featured Michael Jordan. This campaign, created in 1991, was recently named the “Best Sports Commercial” of all time by USA TODAY in November 2016.

    “Marco’s Pizza continues to set the pace in the pizza industry, opening a new store every three days. The product is top notch, the management team has proven its mettle in the restaurant business, and I’m excited to be part of the team. Now is the time to leverage its growth, its reputation, and its strong Italian roots to position Marco’s as the pizza of choice,” commented Seyferth.

    As the only national franchise chain founded by a native Italian, Marco’s Pizza has carved out a niche in the industry as the expert in authentic Italian pizza. It is known in markets around the country for its fresh never-frozen dough made daily on site, a proprietary cheese blend – also fresh never-frozen – and a secret pizza sauce recipe. Marco’s Pizza’s continued growth is attributed to consistent unit-level profitability, high Italian food standards, selectivity in awarding franchises and ability to top-grade talent at the corporate level.

    “Steve is the precisely the right person, in the right position, at the right time for Marco’s Pizza,” said President Bryon Stephens. “With Steve’s experience building digital strategies across all platforms both in and out of the restaurant industry, he offers the perspective and leadership we need right now as Marco’s continues to roll out nationally.”

  • Moderator

    Miriam Gottfried

    Miriam Gottfried covers media, telecommunications, and retail for The Wall Street Journal's investment commentary column, Heard on the Street. She was previously a staff writer for Barron’s magazine and has reported for Chicago Public Radio, Crain’s Chicago Business, and Forbes magazine. Miriam holds a master's degree in Business and Economics Journalism from Columbia University's Graduate School of Journalism and a bachelor's degree from Wesleyan University.

    Speakers

    Jake Denny SVP, Brand Solution, Juice Mobile
    Jake Denny

    Jake Denny

    SVP, Brand Solution
    Juice Mobile

    Jake Denny is focused on the future of content and advertising. Spending more than a decade working on solutions across mobile advertising and mobile marketing, with an acute awareness of changing technology.

    Jake has dedicated his career to working in the media and entertainment industries and spends most of his time working on product innovation, data solutions, and commercial opportunities to develop creative brand engagement.

    While Jake will not recommend, you use QR codes he might tell you to spend more time building your data, mobile, IoT, mixed reality, eCommerce, creative, content, and machine learning strategies. Seriously. Do it.

    Jeff Liang Chief Digital Officer, Media Assembly
    Jeff Liang

    Jeff Liang

    Chief Digital Officer
    Media Assembly

    Jeff is responsible for digital client programs, tools and platforms at Assembly. Jeff brings over 16 years of strategic media and marketing experience to Assembly, having led and developed digital practices for major holding companies including: Publicis, Omnicom, WPP, and IPG. His work has received recognition from Cannes Lions, Effies, Advertising Age, Adweek, IAB, and OMMA, among others. Prior to joining Assembly, Jeff served as Senior Vice President, Media Lead at Starcom Mediavest Group, where he established agency capabilities in audience buying, programmatic, biddable media, data and emerging technology. Earlier, Jeff was the U.S. Director of Digital Investment for PHD, where he was critical in expanding the agency’s digital teams by three-fold and bringing in key new businesses such as GSK.

    Donald Williams

    As Chief Digital Officer Donnie envisions “what’s next” in a digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

    Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon’s clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, an anonymous platform for positive agency engagement; hosting the industry’s first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

    Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.

  • Moderator

    Coleen Kuehn

    In Coleen’s role as chief media officer, she is responsible for the leadership of Merkle’s media portfolio across search, display, social, and performance media as well as overseeing communications strategy capabilities.

    Coleen is a seasoned executive with 20 years of experience in marketing, strategic planning, digital media, and technology. As an innovative and results-driven leader, Kuehn was named one of Advertising Age’s esteemed “Women to Watch.” She began her career in marketing and product development roles for American Express and The Coca-Cola Company after receiving an MBA from University of Michigan’s Ross School of Business.

    Prior to joining Merkle, Coleen served as president at Mediavest, a global agency, where she was responsible for strategic oversight, integrated solutions, and client adoption of new technologies. She began as President of Strategy & Planning and was responsible for developing the agency’s communications planning methodology as well as its proprietary tools. Given her strong client relationships and leadership skills, she went on to assume the role of President, Client Leadership at Mediavest. Coleen was also a member of Mediavest’s Executive Leadership team of eight that determined the vision and overall direction for the agency.

    Prior to joining Mediavest, Coleen was Chief Strategist at Havas|MPG and President of Digital & Emerging media at MediaCom.

    Speakers

    Jay Freedman

    Jay Freedman is Nativo’s Chief Revenue Officer, responsible for all global managed & platform revenue. Jay blends analytical insights with industry acumen to practice deep listening and anticipation of market needs. Quarter to quarter, Jay equips his team with the right tools and formats to ensure they are building a better future for advertisers and consumers.

    Prior to joining Nativo, Jay led the Technology and Telecom Vertical at Yahoo where he managed marquee advertisers such as AT&T, Sprint, Verizon, T-Mobile and Samsung. Jay also led the launch of Genome from Yahoo, a leading audience-targeting platform that resulted from the acquisition of interclick. Prior to Yahoo, Jay served as the SVP of Sales at interclick (Nasdaq: "ICLK") where he played a pivotal role in growing the firm from a small ad network to a leading technology platform, which led to an acquisition by Yahoo.

    Richard Guest President of North America, Tribal Worldwide
    Richard Guest

    Richard Guest

    President of North America
    Tribal Worldwide

    Rich Guest is the President of Tribal's North American Operations. Prior to his current role, Rich was President of U.S. Operations and before that Managing Director of the award-winning, New York office of Tribal Worldwide. In that capacity he oversaw the work of more than 85 employees on accounts including Diageo, Johnson & Johnson, Hiscox, H&R Block, Merck, NBCUniversal, NovartisAG, and Solvay Pharmaceuticals. During Rich's tenure the office more than doubled in size.

    Previously, Rich spent several years at Tribal’s Chicago office working in a variety of client service, business development, and marketing strategy roles. He managed agency relationships with clients including Dell, LensCrafters, Microsoft, McDonald’s, Qwest, Ronald McDonald House Charities, and Universal Studios. During this time.

    Rich helped McDonald’s craft their first in-video game marketing strategy. This involved negotiating relationships with Electronic Arts and Activision, which resulted in McDonald's products being placed in The Sims, The Sims Online, and other major video game titles. Rich has also worked at DDB Chicago, J. Walter Thompson (Detroit), and comScore Networks. He has been awarded an M.B.A from the Kellogg School of Management at Northwestern University and a B.A. with Honors from Indiana University Bloomington.

    Michael Lampert EVP, Head of Digital NY/LA, 360i
    Michael Lampert

    Michael Lampert

    EVP, Head of Digital NY/LA
    360i

    At 360i, and in his role as Executive Vice President, Head of Digital, Michael is responsible for our overall Digital product, while also functioning as Executive Sponsor on many of our largest clients. He oversees 360i’s Digital, Paid Social, SEM, Analytics, Media Tech, and Account Management capabilities, along with our in-house Programmatic Buying Group, which is a dynamic agency offering that is fully transparent and integrated.

    Michael is active across the Digital community; he currently serves on the AOL Agency Advisory Board, and was a past Board Member of 212 NYC and Glam Media. He is also a frequent industry speaker and writer, as well as an advisor to multiple digital and technology companies on the issues most pressing to the industry.

    Jeff Semones Managing Partner and Social Media Practice Lead, Mediacom
    Jeff Semones

    Jeff Semones

    Managing Partner and Social Media Practice Lead
    Mediacom

    In 2015, Jeff moved into the newly created position at MediaCom, as Head of Social Media, US. Prior to this new role, Jeff was co-founder/President of M80, GroupM’s social media specialists in North America since 2006. At M80 Jeff was responsible for enabling the strategic direction of the agency while overseeing partner relations, nurturing inter-agency collaboration and the integration of M80’s expertise in support of sister agencies across GroupM and WPP. In 2014, as a member Catalyst's EXCO, Jeff helped oversee M80’s merger with Catalyst creating the integrated social + search offering now known as GroupM Search & Social.

  • Moderator

    Lance Wolder Advisor, MMS
    Lance Wolder

    Lance Wolder

    Advisor
    MMS

    Lance is a digital veteran with more than 18 years of experience, supporting some of the world’s most loved brands, using media, technology, and creative to develop innovative solutions. Early immersion in advertising technology fostered a passion and interest in the ever-changing digital landscape. This passion has resulted in a professional reputation of pushing boundaries and building innovative solutions to business problems. Having held leadership roles in both public companies and start-up’s alike, his focus on driving growth is priority one.

    Speakers

    Courtney Goldstein VP Digital Marketing, Media & eCommerce, Comcast
    Courtney Goldstein

    Courtney Goldstein

    VP Digital Marketing, Media & eCommerce
    Comcast

    Courtney Goldstein is the Senior Vice President, Digital Sales and Marketing, Comcast Cable. Courtney leads eCommerce across both Residential and Business as well as Marketing for the digital sales and self-service experiences. Additionally, she oversees the digital media strategy across Search (Paid & Organic), Display and Social. Prior to joining Comcast, Courtney held numerous positions at American Express, most recently serving as Vice President of Consumer Card Acquisition and Early Tenure Card Marketing. She holds a Bachelor’s of Science degree from the Wharton School at the University of Pennsylvania and a Master’s of Business Administration from Columbia University.

    Joshua Lowcock EVP, Chief Digital Officer, UM Worldwide
    Joshua Lowcock

    Joshua Lowcock

    EVP, Chief Digital Officer
    UM Worldwide

    Passionate about the convergence of media, digital, data, and technology, Joshua leads Digital Strategy & Innovation in the U.S across all UM accounts. Joshua brings a unique global perspective to UM’s clients, having worked in senior digital roles not just in the U.S., but also while living in China, Europe, and Australia. His clients have included Hershey’s, Unites States Postal Service, Zurich Insurance, ExxonMobil, Walmart, Bloomin’ Brands, and Procter & Gamble.

    Driven by applying innovation to deliver real business results, Joshua helps clients lean into future opportunities — but always in a meaningful and scalable way. An approach he honed while working at Ernst & Young, and refined after completing his MBA.

    Throughout his career, he has worked on all sides of the media industry, including technology, Internet, broadcast, publishing, from corporate finance and advisory, to media planning and investment. His vast industry knowledge and depth of experience give Joshua the ability to comfortably move from strategy to the nuts and bolts of how technology and data can be architected to deliver the right end result.

    A native of Australia, Joshua and his family now call New York home

    Cindy Stockwell

    Cindy proudly launched Trilia as a different kind of media company, with a mandate for fiscal transparency. Trilia, which launched in 2015 and grew out of Hill Holliday/Erwin Penland’s highly successful media operations, operates under the belief that the strongest client outcomes are driven by balancing Science and Ideas. Prior to Trilia, Cindy was responsible for Hill Holliday’s integrated media department, overseeing communications planning, cross-channel media planning/buying, and analytics for clients such as Dunkin’ Donuts, Major League Baseball, Liberty Mutual, The TJX Companies, and Chili’s. Under her leadership, Hill Holliday’s media department was twice named Media Agency of the Year by Media Magazine and Cindy has been honored as one ofAdweek’s Media All-Stars.

    Throughout her career, Cindy has planned multimedia campaigns for clients in various industries, including packaged goods, retail, dining, and health care. Trilia's focus on Science and Ideas has resulted in campaigns across multiple disciplines that have consistently won awards: AdWeek Magazine’s ͞Plan of the Year͟(four times in the last five years), MediaPost’s Creative Media Award (three times in the last four years), MediaPost’s OMMA Award (2011and 2014), Digiday’s SAMMY Award (2014), and the MMA Smarties (2014).

  • Moderator

    Paran Johar CEO and Founder, MMS
    Paran Johar

    Paran Johar

    CEO and Founder
    MMS

    Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.

    Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.

    Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.

    A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.

    In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.

    Speakers

    Aniko DeLaney Chief Marketing Officer and Global Head, Corporate Marketing, Bank of New York Mellon Corp
    Aniko DeLaney

    Aniko DeLaney

    Chief Marketing Officer and Global Head, Corporate Marketing
    Bank of New York Mellon Corp

    Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon with over 50,000 employees, $30+ trillion in assets under custody/administration and $1.7+ trillion in assets under management. She is responsible for BNY Mellon’s global corporate marketing strategy, brand, digital marketing and market research.

    Aniko has been the Marketing Director for BNY Mellon’s Markets, Asset Servicing, Global Collateral Services, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses.

    Aniko is Vice Chair and Board Member of the Borough of Manhattan Community College Foundation. She is a member of the Association of National Advertisers and Corporate Financial Group (CFG) and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.

    Aniko received her B.A. in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

    Rob Schwartz

    Rob Schwartz was once described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business, and finds ways to create breakthrough platforms and campaigns that get results and build brands. He has since transformed from CCO to CEO and is currently Chief Executive Officer of TBWA\Chiat\Day New York. Since Rob took over in 2015, the New York office has enjoyed explosive growth, with 14 new business wins in a mere 18 months.

    Throughout his career, Rob has spearheaded work for blue-chip brands including Nissan, McDonald's, Pepsi, Thomson Reuters and Visa, to name but a few. Along the way he has won nearly every advertising award including Grand Effies, Cannes Lions, and One Show pencils. He has also been a Cannes Lions Jury President and jury member.

    Rob was recognized as ThinkLA's "Leader of the Year." And is considered one of Adweek's "25 Voices to Follow in Social Media." He also lends his voice to Forbes and Campaign where he is a popular and regular contributor. A few more facts about him?

    Rob is a board member of the 4As.

    He is a Friar at the Friars Club.

    He has been a guest lecturer at Stanford, Harvard, USC, UCLA, CCNY and Yale.

    And he's an original "Manbassador" of the 3% Conference.

Networking Breakfast
8:15am - 9:00am

Fuel up for the day as you enjoy breakfast with old friends and make new connections.

Welcome
9:00am - 9:05am

Speakers:
Paran Johar, CEO and Founder, MMS

MMS Founder Paran Johar welcomes attendees.

What’s Next in Digital: The Facts, Figures & Trends You Need to Know for the Year Ahead
9:05am - 9:20am

Speakers:
Geoff Ramsey, Co-Founder & Chief Innovation Officer, eMarketer

Digital is disrupting the world, and marketing is certainly no exception. Within the digital marketing community, there is a clarion call for “quality” amid persistent issues of viewability, transparency, bots, ad fraud and reporting discrepancies. Meanwhile, marketing tech is likely to see growing consolidation even as investment continues to pour in. In this information-packed, high-energy session, eMarketer co-founder and Chief Innovation Officer Geoff Ramsey will paint a vivid picture of where the marketing technology environment is headed for the next 12 – 18 months, covering the latest trends in programmatic media buying (across desktop, mobile, video, social and television), marketing attribution, native advertising, artificial intelligence, voice recognition and Virtual and Augmented Reality.

Keynote Power Panel: Predicting the Tide
9:20am - 9:40am

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
David Gaines, Chief Planning Officer, Maxus
Jason Kanefsky, Chief Investment Officer, Havas Media Group UK
Doug Ray, President, Product & Innovation, Dentsu Aegis Network

Right smack in the middle of Newfronts and Upfronts, MMS takes the traditional model and flips it. Where publishers present new inventory to advertisers, at MMS we hear directly from top agencies and brands about their predictions for the year - and what they’re looking to buy in technology, advertising, and marketing. In this session, we’ll gain insights for the year ahead. What are top advertisers planning for 2017?

Case Study: How Pearle Vision is Winning in This Multi-Touchpoint Climate
9:40am - 9:55am

Speakers:

Doug Zarkin, CMO of Pearle Vision, explains how the category-leading retailer got back to its roots by using the company’s core values to breathe new life into this legacy brand. By using tools like programmatic, geotargeting and personalization, Pearle Vision shows customers its dedication to genuine care - neighborhood by neighborhood. Doug will share details on their Effie Award winning campaign; and how in this ever-changing landscape of modern marketing, marketers must make sense of the digital technologies available while not losing site of the fundamentals of their brand.

Fireside Chat: Location in Action
9:55am - 10:20am

Moderator:
Duncan McCall, CEO and Co-Founder, PlaceIQ
Speakers:
Louis Paskalis, SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of America

Retail, automotive, QSR and travel brands continue to make location data a critical component for understanding the real-world customer journey. What’s different for today’s brands and businesses are the ways in which they can tap into location-aware insights, to fuel a host of new business decisions. Media activation, cross-channel strategy, and competitive positioning are just a small sampling of the versatility in applying these powerful insights. This session will explore and provide examples of how innovative brands are tapping location in sophisticated ways, such as share-of-visit analysis, visitation measurement, advanced audience analytics, and more.

View from the Top: Mobile Creative
10:20am - 10:45am

Moderator:
Tamara Alesi, Managing Partner, Integrated Planning Strategy, Mediacom
Speakers:
Benjamin Bring, VP, Mobile Media Director, Ansible
Mike Isabella, Director of Consumer Engagement, Timberland
Daniel Meehan, Founder and CEO, Padsquad
Mihael Mikek, Founder & CEO, Celtra Inc.
Justin Reilly, Head of Customer Experience Innovation, Verizon Fios

Mobile innovations in Brand Storytelling: This panel will describe the state of affairs and what to expect in mobile creative and storytelling for the coming year.

Storytelling remains key to effective advertising and mobile is now the most important device. But how can brands best tell their stories on mobile to cut through the clutter and be remembered? What approaches resonate best with today’s consumers? How can advertisers scale and personalize their stories to drive real impact across mobile marketing efforts? Join this session to learn this year’s innovations in mobile creative that can help you best engage your target audience.

Networking Break
10:45am - 10:55am

Enjoy refreshments as you network with fellow attendees.

Fireside Chat: Creative Paths to Protecting Your Brand (Bonus: Live Ad Critiques)
10:55am - 11:20am

Moderator:
Phil Schraeder, President and Chief Operating Officer, Gum Gum
Speakers:
Joshua Palau, VP of Digital and Omnichannel, Bayer US

“Brand safety” and “viewability” are words you’ll rarely see in the same sentence as “creativity.” The governance of media and creative has constructed an illusion that marketers cannot create innovative digital ads. Ironically, these in vogue marketing topics are actually proving to be the solution for one another. Using computer vision technology, it’s now possible to design ad experiences that are creative and brand safe at the same time. GumGum’s President & COO, Phil Schraeder and Johnson & Johnson’s Senior Director Global Partnerships, Joshua Palau elaborate in this interactive chat. There will be a real-time audience surprise and creative “guest” that you won’t want to miss.

TL;DR: Why media and creative governance is the solution, not the problem. The role of computer vision in solving for creativity and brand safety. What makes a great media partnership and how to approach brand safety, viewability and data, from the perspective of Johnson & Johnson. LIVE mobile ad showdown! GumGum will produce 2-3 mobile ad units—using artificial intelligence & rich targeting—for Johnson & Johnson and the audience to critique in real time.

View from the Top: Experiential Marketing
11:20am - 11:45am

Moderator:
Speakers:
Steve DeAngelis, VP of Americas/Strategy, M&C Saatchi Mobile
Tom Goodwin, EVP, Head of Innovation, Zenith Optimedia
James Price, Senior Vice President of Data Insights and Programmatic Product, Outfront Media
Alexander Rea, Creative Technology Officer, DDB New York

IRL & URL: This panel will describe the state of affairs and what to expect in experiential marketing for the coming year.

If a picture is worth a thousand words, then how much is a massive billboard worth? Or a bus stop kiosk with interactive video, geofencing and the ability to send potential customers an SMS coupon? Technology keeps pushing the boundaries of visual storytelling, and with tools that blend the best of digital targeting, virtual and real-world imagery, the possibilities for blowing consumers' minds (and getting them to act) are endless. Hear top agency executives’ plans for crossing the digital and physical divide to create great experiential marketing in 2017.

Fireside Chat: Engaging the Connected Customer
11:45am - 12:10pm

Moderator:
Steven Wolfe Pereira, Chief Marketing and Communications Officer, Neustar
Speakers:

A discussion about the real-time data and analytics needed to keep up with the always-on consumer. How do you connect with and activate your customers in the digital realm as a part of the customer journey?

View from the Top: App Science and the Evolving App Ecosystem
12:10pm - 12:35pm

Speakers:
Garrett Kelly, Associate Media Director, Spark Communications

Understanding the Evolving App Ecosystem: This panel will describe the state of affairs and what to expect in apps and data for the coming year.

Today’s app ecosystem goes beyond mobile devices to technologies like OTT, Alexa, and more. Understanding which apps consumers use in their daily lives tells us a lot about who they are and how to reach them. Simply said, you are what you app. How can advertisers leverage data provided by apps to reach their target audience? How can you predict consumer behavior through app data and their responsiveness and engagement levels? In this session, we will explore the science of apps and what’s to come in the next 12 months.

Networking Lunch
12:35pm - 1:35pm

Enjoy delicious food as you network with summit speakers, sponsors and attendees.

View from the Top: Brand Safety
1:35pm - 2:00pm

Moderator:
Speakers:
Jake Denny, SVP, Brand Solution, Juice Mobile
Jeff Liang, Chief Digital Officer, Media Assembly

Keeping Your Brand Safe: This panel will describe the state of affairs and what to expect in brand safety for the coming year.

In the mobile sphere marketers are constantly looking for new and unique ways to unfold their brand story. But in an uncertain world full of change, data and acronyms, how can marketers protect their brand on mobile? One single misplaced ad can have a major impact on the consumer’s perception. So, what can you do to help avoid these faux pas? Join us as we explore the different strategies that exist to ensure brand safety is top of mind - don’t be this year’s scandal!

View from the Top: Native Advertising
2:00pm - 2:25pm

Moderator:
Speakers:
Richard Guest, President of North America, Tribal Worldwide
Michael Lampert, EVP, Head of Digital NY/LA, 360i
Jeff Semones, Managing Partner and Social Media Practice Lead, Mediacom

The End of Interruption: This panel will describe the state of affairs and what to expect in native advertising for the coming year.

In 2017, content marketing is getting more budget dollars and bigger staffs. Branded content and native advertising is growing dramatically, in part because of the increasing adoption of ad blocking, but mostly because native ads drive higher brand lift and engagement than traditional banner ads. It's also the perfect mix of creativity and data, as it has become automated and scalable. Join us to hear top marketer's thoughts on how branded content and native advertising could be the answer to the post-advertising revolution.

View from the Top: Cross-Screen
2:25pm - 2:50pm

Moderator:
Lance Wolder, Advisor, MMS
Speakers:
Courtney Goldstein, VP Digital Marketing, Media & eCommerce, Comcast
Joshua Lowcock, EVP, Chief Digital Officer, UM Worldwide

Follow the Consumer Across Screens: This panel will describe the state of affairs and what to expect in cross-screen advertising for the coming year.

Locating the right audience, reaching them with the right message, and measuring holistically across screens is key to creating a unified view of the consumer journey. Screens are blending and business models are colliding – resulting in new datasets that bring together offline and online, supply data and marketer data. What do marketers need to know to stay ahead of the curve? Will we finally really be able to measure total audience effectively this year?

Closing Keynote: A New Era in Social Influence
2:50pm - 3:15pm

Moderator:
Paran Johar, CEO and Founder, MMS
Speakers:
Aniko DeLaney, Chief Marketing Officer and Global Head, Corporate Marketing, Bank of New York Mellon Corp

There was no shortage of changes to social media in 2016, making way for new brand opportunities. Between snapchat filters, Instagram stories, Facebook live, chatbot messengers, and social shopping – social media is more interactive and engaging than ever before. Looking toward the next 12 to 24 months, social media trends will continue to evolve and surprise us. Marketers must participate in social in thoughtful, organic ways – and must get smart about social analytics, in order to drive results with powerful audience insights. In this session, experts will explore how to win consumers over and generate engagement in social.

Cocktail Hour
3:15pm - 4:15pm

Enjoy cocktails as you network with summit speakers, sponsors and attendees.

SPONSORS

PlaceIQ
Gum Gum
Neustar Logo
Padsquad
Celtra Inc. Logo
Juice Mobile Logo
Outfront Media
Nativo logo
Sabio Mobile

Advertiser and Agency Ticket Invitation Request

MMS New York Upfront 2017
May 8th, 2017 July 25th, 2017
Current @ Chelsea Piers
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