Miami - December 5th-6th, 2017

MMS at Art Basel: The Convergence of Creativity & Technology

Prepare for a 36-hour whirlwind of compelling content, extraordinary speakers and networking opportunities of a lifetime. At this intimate, invitation-only event, we will hear from CEO’s, CMO’s, and CDO’s from top brands and agencies on the hottest topics facing digital advertising today.

Speakers

Axel Schwan

Axel Schwan

Global CMO
Ricardo Arias-Nath

Ricardo Arias-Nath

CMO Latin America Beverages
Jeanine D. Liburd

Jeanine D. Liburd

Chief Marketing & Communications Officer
Jill Abbott

Jill Abbott

Head of Global Brand Equity, Global Nutrition Group
David Krupp

David Krupp

CEO, North America
Michael Koziol

Michael Koziol

President, International
Darren McColl

Darren McColl

Global Chief Brand Strategy Officer
Carl Fremont

Carl Fremont

Global CDO
Jason De Turris

Jason De Turris

Chief Strategy Officer
Axel Schwan

Axel Schwan

Global CMO - Burger King

Having grown up in a family of restauranteurs, Axel has always been dedicated to delivering a great Guest Experience and making Guests happy. Today, this passion drives him to craft one-of-a-kind creative that keeps Guests hungry for the latest news and products from Burger King. Never has this been more apparent, than when Axel joined his team to accept the 2017 Cannes Marketer of the Year.

Axel first joined BK in 2011 as Marketing Director Germany, Austria & Switzerland and VP Marketing & Communication Europe. He now holds the role of BK CMO, which focuses on driving Guests in restaurant for a flame-grilled experience.

Ricardo Arias-Nath

Ricardo Arias-Nath

CMO Latin America Beverages - PepsiCo Beverages Latin America

Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks.
+20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries.
Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT.
BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University.
Father of 3 boys and avid endurance runner.

Jeanine D. Liburd

Jeanine D. Liburd

Chief Marketing & Communications Officer - BET Networks

Jeanine Liburd is Executive Vice President of Marketing, Corporate Communications and Corporate Social Responsibility for BET Networks. She is responsible for managing the corporate brand and positioning the company’s diversified assets, including several cable television channels, digital platforms, mobile offerings, and special events.

Before joining BET Jeanine worked with various divisions under Viacom, in local government, the Clinton Administration and Media firms. Most recently, Jeanine was Senior Vice President of Corporate Communications for Viacom, where she oversaw all media relations initiatives and corporate messages for the company’s business units, including MTV Networks, BET Networks and Paramount Pictures.

Jeanine is a graduate of Vassar College and holds an M.S. in Urban Policy from The New School University for Social Research. She lives in Brooklyn, N.Y., with her husband and two daughters.

Peter Giorgi

In April 2016, Peter Giorgi was named Chief Marketing Officer for Celebrity Cruises. He manages all aspects of our global marketing platforms, brand strategy and development, digital marketing, social media, research, loyalty, direct marketing and advertising.

Giorgi brings impressive experience and creativity to the table, combined with an ability to develop ideas based on novel and unconventional approaches.

Creativity, disruptive, bold marketing, and success with other well-known consumer brands are just some of the attributes Giorgi brought to the Celebrity team; his experience and approach are perfectly aligned with the course of the brand.

Most recently, Giorgi acted as Global Head of Advertising and Content for Airbnb, where he led the development and execution of creative marketing and platforms that contributed to the success of one of the world’s fastest growing and most newsworthy travel brands. His success at Airbnb focused on launching community-driven social campaigns, global film and digital campaigns around the world, anthem campaigns with cultural impact, and award-winning animated storytelling.

An ad agency veteran, Giorgi previously worked as a Vice President for Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies. While at the agency, he worked with several global brands including Volkswagen, Jose Cuervo, vitaminwater, and South Florida’s own Miami Dolphins.

Peter received a Bachelor of Science from the University of Toronto, and in 2015 was recognized as one of the “40 under 40” Brand Innovators.

Karen M. Jones

Karen Jones is Executive Vice President and Chief Marketing Officer (CMO) for Ryder System, Inc., a FORTUNE 500® commercial fleet management, dedicated transportation, and supply chain solutions company, and a member of Ryder’s Executive Leadership Team. She is responsible for leading the company’s Fleet Management Solutions (FMS), Dedicated Transportation Solutions (DTS), and Supply Chain Solutions (SCS) Marketing efforts, as well as integrating the management of all marketing and brand-related activities across Ryder to drive growth and enhance brand value.

Prior to this position, Karen was CMO for the FORTUNE 300 Company NRG/Reliant Energy, Inc., where she was responsible for launching the company’s new corporate brand. Prior to that, she served as Senior Vice President of Marketing and Corporate Communications for DHL Express U.S., and was a member of its U.S. Management Board. Her marketing efforts at DHL resulted in the largest awareness increases in the company’s history and within the logistics category, which were considered a major contributor to the advancement of DHL’s recognition in the “Top 100 Most Valuable Brands” by BrandZ.

Prior to DHL, Karen served in positions responsible for worldwide brand advertising, sponsorship, strategic alliances, and marketing for Hewlett Packard and Compaq Computer Corporation. She was named “Marketer of the Year” by BtoB magazine in 2005, and was ranked in the publication’s annual “Best Issue” from 2006-2008. In 2014, she was recognized as one of the Most Powerful and Influential Women in Business by the National Diversity Council. She has also served as a panel speaker for the Sports Business Journal’s Sports Symposium and made appearances on television, such as the NBC Today Show, Good Morning America, and Fox Networks. Karen serves on the executive boards for the Broward Public Library Foundation and the Jackson Health Foundation.

Karen holds a BA in Journalism from the University of Houston.

Jill Abbott

Jill Abbott

Head of Global Brand Equity, Global Nutrition Group - PepsiCo

Jill Abbott delivers brand strategies and marketing plans for companies looking to make an impact. Her experiences span big business down to scrappy startups. What remains consistent is her ability to deliver new and innovative ways to grow a strong brand.

Jill developed a strong acumen in multiple facets of marketing through her time in brand management on the Gatorade brand at PepsiCo, where she over-delivered on growth expectations for the Gatorade Thirst Quencher business. She then dove into startup marketing, delivering a unique brand positioning for BucketFeet and delivering 5x revenue growth in under a year.

Her expertise includes: Innovation, Commercialization, Consumer Engagement, Digital Marketing, Content Marketing, Experiential Marketing, Customer Marketing, Brand Strategy, Brand Positioning, Email Marketing and Social Media Marketing

Gillian Smith

Gillian Smith joined City Year in July of 2011 as Chief Marketing Officer, and is responsible for leading all of the organization’s marketing efforts. Prior to her work at City Year, Gillian was Chief Marketing Officer at Teach For America, where the recruitment marketing work contributed to more than a 150% increase in applications over the course of four years. Before Teach For America, Smith held several marketing roles at Burger King Corporation (BKC). Under her leadership, BKC marketing campaigns received a number of honors, including Cannes Golden Lions and Best Viral Advertising of 2004 (The Wall Street Journal). Smith has been recognized as a Woman to Watch by Advertising Age (May 2006) and an Online All-Star by MediaPost (September 2006). Prior to her work at BKC, Smith was a brand manager for the Coca-Cola Company in Germany. Smith is a graduate of Rollins College in Winter Park, Fla., and was a Fulbright Scholar in Germany.

Spence Kramer

Spence Kramer joined J. Walter Thompson Atlanta as Chief Executive Officer in 2016 to drive strategic direction and growth for the office. An established global business leader with a passion for creativity, he brings 20+ years of client and agency-side executive leadership to J. Walter Thompson.

Spence comes to J. Walter Thompson from Crispin Porter + Bogusky. There, he served as the agency’s first ever Global Managing Director, working to improve performance, operations and communications across network’s six offices. He was also a key contributor to the global Infiniti automotive account win for the agency last year.

Prior to CP+B, Spence was at Wieden + Kennedy for seven years, first serving as Global Account Director on Nike, where he oversaw teams across seven offices on the brand’s long-standing “Just Do It” campaign and Olympics work, among others. In 2009, he was promoted to Global Account Director on the agency’s Coca-Cola businesses, managing brand and product work for Coke, Diet Coke, Coke Zero and Powerade. He also led the agency’s winning pitch for Coca-Cola’s sponsorship of the 2014 FIFA World Cup.

Before joining the agency world, Spence was Vice President, Marketing and Communications at Virgin America, hired as a founding member to build the airline’s brand and communications strategies from the ground up. During his tenure, he helped design and create the most advanced in-flight entertainment (IFE) system in the industry.

Spence also spent six years at ESPN, serving as Vice President, Advertising and Promotion. As a primary steward of the ESPN brand, he oversaw the Company’s agency business—including campaigns for “This is SportsCenter” and ESPN College Gameday—and ESPN’s in-house promotion and production teams.

David Krupp

David Krupp

CEO, North America - Kinetic

As CEO Kinetic North America, David is responsible for 4 offices, 110 staff and over 200 clients. David’s is keenly focused on the development and implementation of efficient, innovative communications reaching consumers on-the-move. Acknowledging the value data will provide out-of-home in the evolving marketplace, David and his team are pioneering new technological and data advancements to reposition out-of-home as a leading, effective channel in his clients media mix.
David launched Kinetics' Chicago office in 2006, which experienced hyper-growth with GroupM assignments and additional expansion from direct appointments, including MillerCoors, Western Union, and JanSport. He continues to expand Kinetics’ portfolio through direct appointment.

David and his team have received multiple awards, including National and Gold Media Plan of the Year honors by OAAA, MediaPost Digital OOH awards, OBIE finalists and merits, vendor citations, and more. Kinetic proudly supports charitable and pro-bono causes, including the American Red Cross, Free the Children, and End Demand. In addition Kinetic supports Habitat for Humanity, Greater Chicago Food Depository and Upward Bound House. David serves on various industry committees and boards including OAAA, TAB, DPAA, 4A’s and participates on guest panels and speaking engagements nationwide.
A twenty year veteran David began his career in full-service media planning at Starcom MediaVest Group, where he oversaw media development and tactical implementation for upstart division StarLink (now Spark) clients including Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA.

Michael Koziol

Michael Koziol

President, International - Huge Inc.

As president, international at Huge, Michael Koziol is responsible for the agency’s business across its offices in Canada, Europe, Asia Pacific, and Latin America. He specializes in driving business transformation across the retail, media, and entertainment industries, and has built a reputation for incubating emerging fields of expertise at Huge including in-store experience and industrial design. Koziol also oversees Huge’s office in Atlanta, which he cofounded in 2013 and has developed into Huge’s second largest office. Additionally - he led the launch of the first-ever Huge branded consumer-facing business – Huge Café – which operates as a standalone retail business and doubles as a retail test lab for the agency and its clients.

Michael Goldberg

Michael Goldberg leads the largest retail growth machine in the country with brand experience including McDonald’s, Papa John’s, Office Depot, Michael’s, Virgin, Del Monte, Hershey’s and many more. He believes that winning is an all-or-nothing proposition and he knows the only way an agency really wins is when the client wins first. At Zimmerman, he is responsible for leading the charge for growth in business, culture, talent, retail expertise, work quality and reputation. His personal life is dedicated to his five girls—his wife Barbara and daughters Carly, Emily and Hannah who are his oxygen, and Rosie (aka Wetty Flop) his English Bulldog; his Up With People alumni status; and his love of show tunes (yes, really).

Darren McColl

Darren McColl

Global Chief Brand Strategy Officer - SapientRazorfish

As Chief Brand & Marketing Strategy Officer for SapientRazorfish, Darren’s primary role is to help business grow by bringing insight through strategy and inspiration to creativity. He is also co-author of the New York Times best seller Storyscaping; Stop Creating Ads, Start Creating Worlds.

Darren is responsible for driving the value and effectiveness of our marketing engagement services, including: Brand & Marketing Strategy, Media Services, Content Services and Marketing Sciences. He also leads our strategic organizational pillar of “Marketing Modernization”–a team dedicated to the evolution of marketing for the current tech enabled world.

Over the span of almost 30 years, Darren has been involved with both the client and agency sides driving innovative marketing and effective consumer engagement at every turn. Today this experience provides leadership and direction for the ongoing transformation of organizations through marketing practices that drive optimal efficiency and effectiveness.

Daz has been internationally recognized as one of the world’s leading strategists. His awards include three Cannes Lions Grand Prix, Effies, MIXX, New York Festivals, One Show, Clios and D&AD Black Pencils.

Carl Fremont

Carl Fremont

Global CDO - MEC Global

Carl leads the strategic direction for the growth and seismic shift in digital, data and technology as products and services for MEC, a leading global media and marketing agency.

Carl is a passionate leader in the industry and is a frequent speaker and consultant on the transformations occurring in digital, data and technology; often quoted in the press for his views on the future of marketing and media.

Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.

Carl believes that technology and data are the key drivers of marketing transformation. Carl is a frequent lecturer on how consumer behavioural change through technology has led to an abundance of unstructured data that should be used for personalizing brand experiences leading to more profitable brand ROI.

Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG. These positions provide Carl with a unique view of the advances in the industry.

Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its co-lead for the I’m Part Media Action, which since its inception has raised millions for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.

Carl is a contributor to a book on Transitional Media published in September 2014. In the book, Carl writes on the way in which brand and consumer interactions are being built on “Open Source Marketing” principles. The same principles the enabled the growth of the open software marketplace.

At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.

Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company that is part of WPP. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.

Carl lives with his wife and two daughters in New Jersey where he has a collection of over 60 vintage radios.

Douglas Rozen

Doug Rozen leads digital and innovation activities at OMD, the world’s most creative media agency. Every day, he exploits the intersection of technology, creativity and data to provide clients the best insights, ideas & results. Doug has been recognized for building & leading success digital teams and has been fortunate to be a part of numerous award-winning digital firsts. Doug is also on the board of the Mobile Marketing Association and serves on its Executive Committee.

Before OMD, Doug was Chief Innovation Officer & SVP/General Manager at Meredith’s Xcelerated Marketing. At MXM, he led emerging media (150 mobile & social experts), oversaw new ideas and services (video, IoT, beacons, VR/AR, social CRM) and ran the entertainment client portfolio. Clients included: NBC, AMC, FX, ABC Family, Fandango, Sony, Kraft, Bayer, Church & Dwight, J&J, Kia, Chrysler, Taubman, SeaWorld & GSK.

Prior to Meredith, Doug was SVP, Global Lead – Communications, Design & Emerging Technologies at Aimia (formerly Carlson Marketing). There, he developed and oversaw the global loyalty provider’s agency services including creative, digital, media, mobile, social & strategy offerings as well as helped the acquisition by Aimia. Clients included: Visa, AT&T, Chase, GM, Hallmark, Delta, P&G, Coke, JetBlue & Ford.

Before Carlson, Doug was Senior Partner and Managing Director at JWT where he established digital@jwt and then combined JWT’s digital, direct and data offerings to form connect@jwt. This ultimately lead to RMG Connect – one of the top non-traditional agencies at its time. Clients included: Unilever, Nestle, Kraft, U.S. Marines, HSBC, Orkin & Western Union.

Doug’s prior experience includes building an intranet for an auto OEM, designing the first online acquisition campaign for a national ISP & streaming one of the first collegiate football games.

Donald Williams

As Chief Digital Officer Donnie envisions “what’s next” in a digital world, and then brings to fruition creative and customized solutions for Horizon’s clients. He leads an expanding team of 250 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that Digital is not a channel, but a way of life, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today.

Recently, Donnie was instrumental in numerous groundbreaking projects for Horizon’s clients and beyond. Highlights include orchestrating a neuroscience based study with Nielsen and YUME to determine emotional engagement with video advertising across smartphone, tablet, desktop, and linear television platforms; Launching Canary, an anonymous platform for positive agency engagement; hosting the industry’s first ever Ad Blocking Summit to address the highly controversial phenomenon within the context of our industry; helping orchestrate a first-of-its-kind partnership between predictive analytics company, Blab, leveraging conversation-based data segments, that allows brand messages to targeted directly into content topics people are engaging with most at any given moment- in real-time as opposed to traditional, behavioral or cookie-based data analysis; and helping launch of Global Media Agency, Canvas.

Donnie has been instrumental in the development of additional complimentary digital services at Horizon including full-service social and mobile marketing capabilities and a creative media and content development practice. Under his leadership, the digital group grew by ~25% in 2015 and expanded capabilities in NY & LA.

Jason De Turris

Jason De Turris

Chief Strategy Officer - Phenomenon

Jason De Turris is the Chief Strategy Officer of phenomenon, and drives strategic solutions for all of phenomenon’s diverse blue chip client base. Since joining the agency he has played a pivotal role in landing phenomenon’s latest clients including Pepsi, P&G, Flywheel and Warner Brothers. He was most recently the Global Chief Strategy Officer at CP+B. He managed the planning group for 5 years and spent the last year as International CSO when he opened CP+B’s first office in Asia. At CP+B, Jason was responsible for building a diverse department comprised of brand strategists, digital thinkers and cultural anthropologists. He led the agency to win high profile brands like Xbox One, Hotels.com, and Infiniti as well as developing premium spirits brands like Angel’s Envy and Papa’s Pilar. He also developed strategic platforms to reinvigorate iconic Kraft brands like Jell-O and Grey Poupon. Prior to CP+B Jason built his career across iconic agencies like Ogilvy & Mather, Deutsch and JWT.

Overall, Jason’s experience ranges from luxury, where he led strategy for Rolex globally, to commodity categories where he’s developed successful new products and brand extensions for Kleenex, Castrol and Tylenol. He’s worked across the mobile category launching the MOTORAZR and later working on brands like AT&T, Nokia and Windows Phone.

His work has been acknowledged by The Effie Worldwide Organization, Jay Chiat Strategic Planning Awards and The Cannes Lions. Jason has also served as a judge for The Effie Awards and Jay Chiat Awards. Outside of advertising, Jason has taught in Columbia University’s School of Strategic Communications Graduate Program, worked for the Central Intelligence Agency and fancies himself a pretty good amateur photographer. Jason also holds a Master’s Degree in Communication Sciences from Virginia Commonwealth University.

Modern Marketing Summit

Our mission is to uncover innovative solutions to the marketing challenges facing a modern era. Marketing leaders view MMS as the place to connect, share, and learn about what's happening across the industry. We curate conversations by bringing together industry leaders from ad technology and publishing companies to showcase what's new and next. In addition to the world-class speakers we put on stage, over 75% of the audience at our events is made up of senior-level brand and agency decision-makers.

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MMS Miami 2017
Dec 5th, 2017 July 25th, 2017
The Ritz-Carlton
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