As the Global President of iCrossing, Mike is responsible for the strategic, creative and commercial success of the iCrossing offices around the world. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships. Parker joined iCrossing in 2015 as President of iCrossing’s West Coast operations. He was appointed President, U.S., in 2016, managing the growth and success of the agency’s 7 offices across the country.
A eighteen-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury.