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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171101
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Michael Lacorazza

Michael Lacorazza

EVP, Head of Integrated Marketing - Wells Fargo

Michael Lacorazza is Executive Vice President, Head of Integrated Marketing at Wells Fargo. In this enterprise role, Michael leads the development of scaled, integrated marketing campaigns across all lines of business and the management of key customer touch points: retail, media, digital and direct.

Prior to joining Wells Fargo, Michael was the Managing Director, Retail Marketing at TD Ameritrade. His responsibilities included creation of an enterprise-wide marketing plan and segmentation strategy, leading CRM initiatives, and all digital marketing efforts for the firm. Before TD Ameritrade, Michael was Vice President, Group Director at Digitas - where he led relationships across a variety of clients, including automotive, hospitality and media. Michael also held senior marketing positions at Marriott International and the Lexus Division of Toyota.