Split-second attention spans and a growing customer resistance to being sold are driving brands further away from “push” marketing. Immersive stories and two-way conversations are the new normal, which is why tools like Facebook Live, Snapchat stories and messenger bots are surging in popularity. But is there a way to tap into these emerging conversation channels at scale? What about success metrics and measurement? And will advertisers actually be paying for branded emoji and Instagram filters years from now, or are they just overhyped new fads?
Session Category : Barcelona 2017