February 27, 2017

Live Video, Bots & More: Immersive New Channels for Brand Conversations 3:00  -  3:25 Live Video, Bots & More: Immersive New Channels for Brand Conversations Hall 8.0 NEXTech Theatre B

Live Video, Bots & More: Immersive New Channels for Brand Conversations

Jerry Daykin
MalenaCutuli
NickVale
Tameka

Moderator – Tameka Kee, Head of Programming, MMS

Session Description

Split-second attention spans and a growing customer resistance to being sold are driving brands further away from “push” marketing. Immersive stories and two-way conversations are the new normal, which is why tools like Facebook Live, Snapchat stories and messenger bots are surging in popularity. But is there a way to tap into these emerging conversation channels at scale? What about success metrics and measurement? And will advertisers actually be paying for branded emoji and Instagram filters years from now, or are they just overhyped new fads?

Speakers:

Tameka Kee

Tameka Kee

Head of Programming
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Malena Cutuli

Malena Cutuli

Global Head Integrated Brand Communications & Capability
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Jerry Daykin

Jerry Daykin

Global Digital Partner
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Nick Vale

Nick Vale

WW Head of Planning
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Session Category :  Barcelona 2017