As the West Coast Lead of Strategic Partnerships at OUTFRONT Media, Les Harrison oversees the development of innovative concepts for brand partnerships with a focus on the automotive and entertainment industries. Repositioning OUTFRONT Media into the growing digital out-of-home industry, he was integral in the implementation of new technologies, such as virtual reality (VR) and actual reality (AR), into the company’s advertising offerings. An out-of-home advertising veteran, Harrison spent time as an Account Executive for Lamar Advertising Company and JCDecaux Out-of-Home Advertising prior to joining OUTFRONT Media in 2007.
Harrison is active within the Los Angeles creative community and is member of ThinkLA, a nonprofit association promoting the city as a network of creativity and innovation in media, marketing, and advertising. He received a Bachelor’s Degree in Marketing from East Carolina University. In his free time, Les enjoys spending time with his family at local beaches in the Southern California area.