Lauren McAndrews is a Vice President at Mobext, the mobile strategy arm of Havas Media. She assists brands in harnessing the true value of mobile and digital – from the standpoint of omni-channel media investment, data and measurement, creative, content and innovation. She has led teams responsible for several key verticals: luxury fashion and beauty, spirits, financial services, CPG and hospitality. Prior to Mobext, she developed her expertise in social, gaming, mobile and search as part of PHD’s Connected Platforms group. Lauren graduated from Colgate University with a B.A. in Sociology and Anthropology.