Klaus started to work in the mobile business in 2011 and developed concepts for mobile solutions. After joining the IPG network in 2014 he combined his knowledge from product development with media strategy. In his position as Head of Mobile, he is responsible for developing mobile media strategies for the entire DACH-region. It is his mission to really engage clients on their most personal device, their smartphone, instead of annoying them and deliver measurable results. Therefore, it its absolutely necessary to understand the intent of an user. In close cooperation with Google and their micro moments approach, Klaus presents tailor-made strategies for different branches.