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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171101
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Kerem Tomak

Kerem Tomak

Chief Marketing Analytics Officer - Sears Holdings

Kerem brings more than 15 years of experience as a marketing scientist and executive. He has expertise in the areas of omnichannel and cross-device attribution, price and revenue optimization, assessing promotion effectiveness, yield optimization in digital marketing and real time analytics. He has managed mid and large-size analytics teams in Fortune 500 companies and delivered large scale analytics solutions for marketing and merchandising units. His out-of-the box thinking and problem solving skills led to 4 patent awards and numerous academic publications. He is also a sought after speaker in Big Data and BI Platforms for Analytics.