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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
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Kenneth Mitchell

Kenneth Mitchell

Head of Consumer Engagement - Gatorade

Kenny Mitchell is Gatorade’s Head of Consumer Engagement where he oversees integrated marketing efforts, including advertising, digital and social media, branded content and strategy.

Previously, Mitchell oversaw consumer and brand marketing at NASCAR, and served as Vice President and General Manager of the Dew Tour, a division of The NBC Sports Group. Before NASCAR and the Dew Tour, Mitchell spent nearly eight years at Gatorade, ultimately as a Director of Sports Marketing, managing partnerships, activation and retail programming.

Mitchell holds degrees from Dartmouth College and Dartmouth’s Tuck School of Business. He, his wife, Heather, and daughter, Carter live in Chicago.