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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171206
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Kathy Mayor

Kathy Mayor

Ms. Kathy Tan Mayor has been the Chief Marketing Officer of Carnival Cruise Line at Carnival Corporation since April 2016. Ms. Mayor possesses wide-ranging experience in an array of marketing disciplines including e-commerce, digital and loyalty marketing, customer relationship management, business development and product and brand management. In her new role as CMO, she is responsible for driving Carnival Cruise Line's marketing strategy across a variety of platforms including digital marketing, e-commerce, advertising, guest loyalty and public relations. She worked at Las Vegas Sands Corp. where she served as Global Senior Vice President of Strategy, CRM and e-commerce. In that role she led Sands' corporate marketing efforts in marketing technology, data science and market research and then led Sands China's digital marketing, social marketing and e-commerce product management. She joined Las Vegas Sands in 2008 and previously carried the titles of Global Vice President of CRM and loyalty marketing and Executive Director of Strategic Initiatives. Prior to joining Las Vegas Sands Corp., she filled leadership positions at Caesars Entertainment, McKinsey & Company and Procter & Gamble. Ms. Mayor holds a Masters of Business Administration from Harvard Business School and a Bachelor of Science in Management Engineering from Ateneo de Manila University in the Philippines.