Jordan Cohen is a well-known industry veteran and frequent speaker, author, and media spokesman on a wide variety of digital marketing topics, whose insights have been featured in The New York Times, USA Today and the Wall Street Journal, among other major media outlets. As Chief Marketing Officer for Fluent, the industry’s leading customer acquisition platform, he is responsible for all strategic marketing, branding, demand generation, communications, and strategic partnership programs. Cohen played an instrumental role in Fluent’s successful acquisition in late 2015 by IDI, Inc., and went on to lead projects spanning from the company’s recent rebrand, to its high profile role in the 2016 presidential election cycle.
Prior to joining Fluent, Cohen served as Vice President of Marketing for real-time email technology innovator Movable Ink, where he rapidly established the company as a well-known entity in the email marketing space. Before Movable Ink, Cohen served as Vice President of Business Development for mobile advertising start-up Pontiflex, and earlier in his career, held senior marketing roles at Unica (now part of IBM), Goodmail Systems, Epsilon, and the DMA. Cohen graduated from the University of Michigan, Ann Arbor with a BA in Communication Studies.