Jonathan Haber

Giant Spoon

Jonathan Haber


Jonathan Haber co-founded Giant Spoon, an innovation-driven marketing agency that focuses on idea-centric strategy and lives where digital, technology, and innovation collide. As winner of Mediapost’s 2014 and 2015 Creative Agency of the Year, Giant Spoon has proven that it fills the gap between large creative agencies and media agencies with its award-winning work, smart thinking, and disruptive strategies that are all digital at the core.

In 2016, Jonathan was named one of the top media executives in Los Angeles by Adweek. He has been an agent for innovation and change at several of the world’s largest advertising agencies. He engineered new models that not only became massive businesses in their own right but also served to bring a wide variety of Fortune 100 clients into the future of marketing.

Previously, Jonathan served as Chief Innovation Officer of Omnicom’s OMD. As the top innovation executive at OMD, he developed new functions in mobile, gaming, pop-culture, technology, and creativity and was responsible for leading edge brand strategies, creative media, new technology, emerging media, and all breakthrough initiatives for clients.Under Jonathan’s leadership, OMD saw exceptional growth and innovation in mobile and gaming and many of the programs he led captured recognition with over 70 awards including a Cannes Lion, multiple Adweek Buzz awards, Creative Media awards and Effies, among others.

Prior to joining OMD, Jonathan was Vice President of Innovations at Initiative, where he oversaw all content strategies, emerging technology, traditional media reinvention and cross-platform creative media projects. Jonathan holds a degree from The George Washington University. He is an avid technophile, an entertainment junkie and an amateur dog whisperer.

Jonathan has received numerous honors including being named Media All-Star by Mediaweek, Online All-Star by Media Magazine, Min’s 21 Most Intriguing People, and a Next Gen Marketing Exec by Brief Magazine.