Jon Carney is Chief Digital Officer for McCann Worldgroup across EMEA.
Jon works with international clients and local market agencies to deliver the group’s digital strategy. He heads a group of 45 digital leaders across McCann Worldgroup in Europe, and has global digital responsibility for a range of clients.
McCann Worldgroup includes pure-play digital agencies such as MRM and Momentum, e-commerce specialists Optaros-MRM as well as the fully-integrated, global communications agency McCann. Global clients include Nestle, Mastercard, L’Oreal and Microsoft.
Jon was founder and CEO of Marvellous, which later became part of Isobar and pioneered defining mobile as a creative platform for brands. He has also led client accounts at digital agencies Differentis, Electronic Ink and Somewhat, defining strategy and systems integration, user experience, product and service design with clients including Vodafone, adidas, Coca-Cola, Nokia, the BBC. Two of his recent achievements were as the executive creative director on Chelseafc.com, a project that secured the club a record sponsorship deal with Yokohama; and as a consultant helping the BBC shape the next generation of digital products for music and radio.
Jon has worked in advertising and communications for over 30 years and in digital for 17, and says his first love was advertising, but he is firmly married to technology.