As the Managing Director of our Chicago office, Joe is focused on leading the strategy and planning for key clients in the our central region; including Beam Suntory, Quaker, Bridgestone, Belk and BlueCross BlueShield. In this role Joe leads the Chicago office as to how our clients can leverage digital as a key platform to inform, amplify and engage in ways that provide consumers with meaningful value while driving to the clients’ business objectives. Before joining iCrossingin 2015, Joe was the Managing Director of VML in Chicago, leading their PepsiCo accounts; including Gatorade, Propel and Tropicana. Prior to that he led VML’s Emerging Media Group, developing mobile and social strategies for clients such as Hershey’s, Jägermeister, SAP, Colgate-Palmolive and Tom’s of Maine. Joe also served as the Director of Advertising Innovation at Handmark, a leading mobile startup acquired by Sprint. During his time there, Joe worked with North American and European carriers and device manufactures to deploy mobile campaigns for clients such as 1-800-flowers, Zagat Guide and Hotels.com.