Strength in fundamentals, innovation and creating the mobile road map. Joao currently leads OMD Mobile, OMD’s mobile group that helps OMD clients understand consumer behavior as the cornerstone in building and managing mobile marketing programs. Joao firmly believes we are still in need of moving away from mobile marketing and into the practice of mobility. The key is in staying fluid- adapting to the ever-changing landscape and being certain to treat mobile as a unique medium, not simply a digital channel.
Joao has been working in digital media since 1998 managing campaigns at independent shops. In 2006, he landed at Mediaedge, where he was responsible for running the digital business for Land Rover and Jaguar in North America. He launched the first mobile campaign for Land Rover in spring of 2007. Within three years, Joao grew the mobile profile on Jaguar and Land Rover to include $5MM in spending and the first upfront in the mobile industry. He assisted in their app development. Since arriving at OMD, Joao has grown the mobile practice to bring experience and expertise to a roster of clients throughout the agency.
Joao’s team received a nomination for a Global Mobile Marketing Award for the work he did on Land Rover, and has contributed to several iMedia, MMA, DigiDay, Mobile Media Summit and OMMA panels and keynotes in North America and abroad. He has also been quoted in Adweek, Mediaweek, WSJ, NY Times, Bloomberg and AdAge.