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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171206
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Jill Abbott

Jill Abbott

Head of Global Brand Equity, Global Nutrition Group - PepsiCo

Jill Abbott delivers brand strategies and marketing plans for companies looking to make an impact. Her experiences span big business down to scrappy startups. What remains consistent is her ability to deliver new and innovative ways to grow a strong brand.

Jill developed a strong acumen in multiple facets of marketing through her time in brand management on the Gatorade brand at PepsiCo, where she over-delivered on growth expectations for the Gatorade Thirst Quencher business. She then dove into startup marketing, delivering a unique brand positioning for BucketFeet and delivering 5x revenue growth in under a year.

Her expertise includes: Innovation, Commercialization, Consumer Engagement, Digital Marketing, Content Marketing, Experiential Marketing, Customer Marketing, Brand Strategy, Brand Positioning, Email Marketing and Social Media Marketing