As Senior Marketing Director, Marketing Strategy & Creative for PepsiCo North America Nutrition, Jessica Spaulding is working to change the way consumers think about nutrition, whether reinforcing the current day relevance of heritage brands like Quaker Oats and Tropicana or building a broader base for emerging brands like Naked Juice and Kevita. In her current role, she leads the development of the marketing strategy across all of the PepsiCo nutrition brands to ensure they build smart, breakthrough creative campaigns that surround the target consumer through a variety of touch points.
Recognized as a creative disruptor, Jessica took a non-traditional approach to successfully reposition and relaunch brands like Chewy, Cap’n Crunch and Life in her previous role as marketing director of Healthy Snacking and Cereal for Quaker Foods. From redefining target audiences to championing breakthrough TV spots, digital content and influencer relationships, she lead the Quaker cereal business to its best performance in years as the only manufacturer to see growth in a declining category.
With a PepsiCo career that spans seven years, Jessica has also held marketing and strategy roles across multiple brands within the company’s expansive portfolio – from working in International Marketing at Pepsico Headquarters, to establishing the global brand positioning for Quaker with PepsiCo’s Global Nutrition Group, to a variety of marketing and strategy roles across Gatorade. Most recently, she led the repositioning of the Propel business within the Gatorade portfolio, efforts that helped reinvigorate the brand.
Prior to PepsiCo, Jessica worked in strategic consulting with McKinsey & Co in the US and European CPG Practices. She began her career in advertising, where she held roles in account planning and brand consulting. She holds a BA in Marketing from the University of Minnesota. Jessica currently resides in Chicago and is a proud aunt to 10 nieces and nephews. She also enjoys yoga, supporting Arsenal soccer and recently conquered Whole30.