Jessica Novak

JessicaNovak

Jessica Novak

Head Content Strategy

Jessica is the Director of Content Strategy at Zoe Media Group, the digital media division of Rachel Zoe, Inc.. She leads growth, optimization, and distribution strategy across editorial, video, and distributed content, and is fascinated by the conversations and underlying emotions that lead to virality on the Internet. Prior to ZMG, Jessica led the content strategy team at Refinery29 where she partnered with editorial to drive triple-digit traffic growth over the last three years and spearheaded the creation of the Refinery29 Intelligence blog. Jessica comes from the startup world and has a degree in psychology from Northwestern University.

She speaks about data-driven editorial, the balance between data and brand identity, engineering virality, and distribution strategy and best practices.