Jerry Daykin is a marketer who helps global brands make sense of media in a digital world. In his role as Global Digital Partner, he works to define Carat’s digital approach across global clients, and in particular leads Global Media Partnerships. Daykin is a passionate speaker and regularly writes thought leadership pieces for The Guardian and The Drum, along with his own LinkedIn blog.
As Global Digital Partner, he works to ensure world class leading approaches to global media partnerships across the network, to ensure a range of global clients can accelerate their capabilities and make the most of platforms like Facebook, Twitter & YouTube. He is helping shape how many of the world’s biggest brands approach social media & content, as well as changing the way Carat itself thinks about digital marketing.
Previously working client side at Mondelez, he defined their regional & global approach to media, digital & content marketing for over 5 years. He has worked with brands like Cadbury, Oreo, Trident & Milka, shaping their 'Storytelling at Scale' approach and rolling it out to over 50 markets. He initially joined Carat to lead Digital specifically on the Mondelez account, before moving into the global digital team.