Jeff Liang

Jeff Liang

Jeff Liang

Chief Digital Officer

Jeff is responsible for digital client programs, tools and platforms at Assembly. Jeff brings over 16 years of strategic media and marketing experience to Assembly, having led and developed digital practices for major holding companies including: Publicis, Omnicom, WPP, and IPG. His work has received recognition from Cannes Lions, Effies, Advertising Age, Adweek, IAB, and OMMA, among others. Prior to joining Assembly, Jeff served as Senior Vice President, Media Lead at Starcom Mediavest Group, where he established agency capabilities in audience buying, programmatic, biddable media, data and emerging technology. Earlier, Jeff was the U.S. Director of Digital Investment for PHD, where he was critical in expanding the agency’s digital teams by three-fold and bringing in key new businesses such as GSK.