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MMS Chicago: The Now Economy
July 25th, 2017
Chicago, IL
20171206
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Jeff Hirsch

Jeff Hirsch

CMO & Head of Publisher Development, US. - Pubmatic

Jeff Hirsch is a veteran digital media executive with over 30 years of management and marketing experience. He joined PubMatic in 2016, bringing with him extensive experience in startups and high-growth companies.

Prior to joining PubMatic, Jeff was the CMO of personalized video technology company SundaySky. He has also held several executive-level positions at a range of technology companies: CEO of AudienceScience; CRO at Fastclick; and ValueClick, where he served both pre-IPO and later as the SVP of business development. Earlier in his career, Jeff was the CEO of the Inc. 500 software company Xytech Systems and the regional ad agency Jeffrey Scott Ltd.

Jeff founded the Behavioral Targeting Consortium in 2008 boasting over 1,400 members. He also sat on the board of the IAB. He holds a bachelor’s degree in experimental psychology from the University of California, Santa Barbara.